diff --git a/CONTRIBUTING.rst b/CONTRIBUTING.rst
index a9f654a52c37b..95a4dd13cfdb9 100644
--- a/CONTRIBUTING.rst
+++ b/CONTRIBUTING.rst
@@ -402,7 +402,7 @@ instead of
 ``https://github.com/GoogleCloudPlatform/google-cloud-python/blob/master/CONTRIBUTING.rst``)
 may cause problems creating links or rendering the description.
 
-.. _description on PyPI: https://pypi.python.org/pypi/google-cloud
+.. _description on PyPI: https://pypi.org/project/google-cloud/
 
 ********************************************
 Travis Configuration and Build Optimizations
diff --git a/README.rst b/README.rst
index b2fcb47df468d..5e3615da46f9d 100644
--- a/README.rst
+++ b/README.rst
@@ -57,35 +57,35 @@ Cloud Platform services:
 still a work-in-progress and is more likely to get backwards-incompatible
 updates. See `versioning`_ for more details.
 
-.. _Google Cloud Datastore: https://pypi.python.org/pypi/google-cloud-datastore
+.. _Google Cloud Datastore: https://pypi.org/project/google-cloud-datastore/
 .. _Datastore README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/datastore
-.. _Google Cloud Storage: https://pypi.python.org/pypi/google-cloud-storage
+.. _Google Cloud Storage: https://pypi.org/project/google-cloud-storage/
 .. _Storage README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/storage
-.. _Google Cloud Pub/Sub: https://pypi.python.org/pypi/google-cloud-pubsub
+.. _Google Cloud Pub/Sub: https://pypi.org/project/google-cloud-pubsub/
 .. _Pub/Sub README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/pubsub
-.. _Google BigQuery: https://pypi.python.org/pypi/google-cloud-bigquery
+.. _Google BigQuery: https://pypi.org/project/google-cloud-bigquery/
 .. _BigQuery README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/bigquery
-.. _Google Cloud Resource Manager: https://pypi.python.org/pypi/google-cloud-resource-manager
+.. _Google Cloud Resource Manager: https://pypi.org/project/google-cloud-resource-manager/
 .. _Resource Manager README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/resource_manager
-.. _Stackdriver Logging: https://pypi.python.org/pypi/google-cloud-logging
+.. _Stackdriver Logging: https://pypi.org/project/google-cloud-logging/
 .. _Logging README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/logging
-.. _Stackdriver Monitoring: https://pypi.python.org/pypi/google-cloud-monitoring
+.. _Stackdriver Monitoring: https://pypi.org/project/google-cloud-monitoring/
 .. _Monitoring README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/monitoring
-.. _Google Cloud Bigtable: https://pypi.python.org/pypi/google-cloud-bigtable
+.. _Google Cloud Bigtable: https://pypi.org/project/google-cloud-bigtable/
 .. _Bigtable README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/bigtable
-.. _Google Cloud DNS: https://pypi.python.org/pypi/google-cloud-dns
+.. _Google Cloud DNS: https://pypi.org/project/google-cloud-dns/
 .. _DNS README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/dns
-.. _Stackdriver Error Reporting: https://pypi.python.org/pypi/google-cloud-error-reporting
+.. _Stackdriver Error Reporting: https://pypi.org/project/google-cloud-error-reporting/
 .. _Error Reporting README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/error_reporting
-.. _Google Cloud Natural Language: https://pypi.python.org/pypi/google-cloud-language
+.. _Google Cloud Natural Language: https://pypi.org/project/google-cloud-language/
 .. _Natural Language README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/language
-.. _Google Cloud Translation: https://pypi.python.org/pypi/google-cloud-translate
+.. _Google Cloud Translation: https://pypi.org/project/google-cloud-translate/
 .. _Translation README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/translate
-.. _Google Cloud Speech: https://pypi.python.org/pypi/google-cloud-speech
+.. _Google Cloud Speech: https://pypi.org/project/google-cloud-speech/
 .. _Speech README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/speech
-.. _Google Cloud Vision: https://pypi.python.org/pypi/google-cloud-vision
+.. _Google Cloud Vision: https://pypi.org/project/google-cloud-vision/
 .. _Vision README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/vision
-.. _Google Cloud Bigtable - HappyBase: https://pypi.python.org/pypi/google-cloud-happybase/
+.. _Google Cloud Bigtable - HappyBase: https://pypi.org/project/google-cloud-happybase/
 .. _HappyBase README: https://github.com/GoogleCloudPlatform/google-cloud-python-happybase
 .. _Google Cloud Runtime Configuration: https://cloud.google.com/deployment-manager/runtime-configurator/
 .. _Runtime Config README: https://github.com/GoogleCloudPlatform/google-cloud-python/tree/master/runtimeconfig
@@ -159,6 +159,6 @@ Apache 2.0 - See `the LICENSE`_ for more information.
 .. |coverage| image:: https://coveralls.io/repos/GoogleCloudPlatform/google-cloud-python/badge.svg?branch=master
    :target: https://coveralls.io/r/GoogleCloudPlatform/google-cloud-python?branch=master
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud.svg
-   :target: https://pypi.python.org/pypi/google-cloud
+   :target: https://pypi.org/project/google-cloud/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud.svg
-   :target: https://pypi.python.org/pypi/google-cloud
+   :target: https://pypi.org/project/google-cloud/
diff --git a/bigquery/README.rst b/bigquery/README.rst
index bf5bc55f1fa43..7e4f0cb72dae2 100644
--- a/bigquery/README.rst
+++ b/bigquery/README.rst
@@ -89,6 +89,6 @@ to connect to BigQuery using this Client Library.
 .. _BigQuery documentation: https://googlecloudplatform.github.io/google-cloud-python/stable/bigquery/usage.html
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-bigquery.svg
-   :target: https://pypi.python.org/pypi/google-cloud-bigquery
+   :target: https://pypi.org/project/google-cloud-bigquery/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-bigquery.svg
-   :target: https://pypi.python.org/pypi/google-cloud-bigquery
+   :target: https://pypi.org/project/google-cloud-bigquery/
diff --git a/bigtable/README.rst b/bigtable/README.rst
index 3385b882c28ff..ebc202d8d87e4 100644
--- a/bigtable/README.rst
+++ b/bigtable/README.rst
@@ -42,6 +42,6 @@ See the ``google-cloud-python`` API Bigtable `Documentation`_ to learn
 how to manage your data in Bigtable tables.
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-bigtable.svg
-   :target: https://pypi.python.org/pypi/google-cloud-bigtable
+   :target: https://pypi.org/project/google-cloud-bigtable/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-bigtable.svg
-   :target: https://pypi.python.org/pypi/google-cloud-bigtable
+   :target: https://pypi.org/project/google-cloud-bigtable/
diff --git a/core/README.rst b/core/README.rst
index e9e7e19278ced..53cbd311a50e0 100644
--- a/core/README.rst
+++ b/core/README.rst
@@ -19,6 +19,6 @@ Quick Start
     $ pip install --upgrade google-cloud-core
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-core.svg
-   :target: https://pypi.python.org/pypi/google-cloud-core
+   :target: https://pypi.org/project/google-cloud-core/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-core.svg
-   :target: https://pypi.python.org/pypi/google-cloud-core
+   :target: https://pypi.org/project/google-cloud-core/
diff --git a/datastore/README.rst b/datastore/README.rst
index dbfc252564ead..89ba561baed3d 100644
--- a/datastore/README.rst
+++ b/datastore/README.rst
@@ -67,6 +67,6 @@ how to activate Cloud Datastore for your project.
         print(result)
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-datastore.svg
-   :target: https://pypi.python.org/pypi/google-cloud-datastore
+   :target: https://pypi.org/project/google-cloud-datastore/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-datastore.svg
-   :target: https://pypi.python.org/pypi/google-cloud-datastore
+   :target: https://pypi.org/project/google-cloud-datastore/
diff --git a/dns/README.rst b/dns/README.rst
index 7f46dce1d617c..e5882fd0adc27 100644
--- a/dns/README.rst
+++ b/dns/README.rst
@@ -42,6 +42,6 @@ See the ``google-cloud-python`` API DNS `Documentation`_ to learn
 how to manage DNS records using this Client Library.
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-dns.svg
-   :target: https://pypi.python.org/pypi/google-cloud-dns
+   :target: https://pypi.org/project/google-cloud-dns/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-dns.svg
-   :target: https://pypi.python.org/pypi/google-cloud-dns
+   :target: https://pypi.org/project/google-cloud-dns/
diff --git a/docs/bigtable/usage.rst b/docs/bigtable/usage.rst
index 421b2426f8cfa..f5df56fdee740 100644
--- a/docs/bigtable/usage.rst
+++ b/docs/bigtable/usage.rst
@@ -40,4 +40,4 @@ In the hierarchy of API concepts
 
 .. _Google Cloud Bigtable: https://cloud.google.com/bigtable/docs/
 .. _gRPC: http://www.grpc.io/
-.. _grpcio: https://pypi.python.org/pypi/grpcio
+.. _grpcio: https://pypi.org/project/grpcio/
diff --git a/docs/index.rst b/docs/index.rst
index 8c81cefdda2e3..ee47a2ac378f7 100644
--- a/docs/index.rst
+++ b/docs/index.rst
@@ -73,4 +73,4 @@ Resources
 * `GitHub <https://github.com/GoogleCloudPlatform/google-cloud-python/>`__
 * `Issues <https://github.com/GoogleCloudPlatform/google-cloud-python/issues>`__
 * `Stack Overflow <http://stackoverflow.com/questions/tagged/google-cloud-python>`__
-* `PyPI <https://pypi.python.org/pypi/google-cloud>`__
+* `PyPI <https://pypi.org/project/google-cloud/>`__
diff --git a/docs/spanner/usage.rst b/docs/spanner/usage.rst
index 0d91420415231..2d61fbaed9c7f 100644
--- a/docs/spanner/usage.rst
+++ b/docs/spanner/usage.rst
@@ -40,5 +40,4 @@ In the hierarchy of API concepts
 
 .. _Cloud Spanner: https://cloud.google.com/spanner/docs/
 .. _gRPC: http://www.grpc.io/
-.. _grpcio: https://pypi.python.org/pypi/grpcio
-
+.. _grpcio: https://pypi.org/project/grpcio/
diff --git a/error_reporting/README.rst b/error_reporting/README.rst
index 69308b1ce0e2b..104856f348e63 100644
--- a/error_reporting/README.rst
+++ b/error_reporting/README.rst
@@ -47,6 +47,6 @@ See the ``google-cloud-python`` API Error Reporting `Documentation`_ to learn
 how to get started using this library.
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-error-reporting.svg
-   :target: https://pypi.python.org/pypi/google-cloud-error-reporting
+   :target: https://pypi.org/project/google-cloud-error-reporting/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-error-reporting.svg
-   :target: https://pypi.python.org/pypi/google-cloud-error-reporting
+   :target: https://pypi.org/project/google-cloud-error-reporting/
diff --git a/language/README.rst b/language/README.rst
index 8685c89253131..9940503a78327 100644
--- a/language/README.rst
+++ b/language/README.rst
@@ -46,6 +46,6 @@ See the ``google-cloud-python`` API Natural Language `Documentation`_ to learn
 how to analyze text with this API.
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-language.svg
-   :target: https://pypi.python.org/pypi/google-cloud-language
+   :target: https://pypi.org/project/google-cloud-language/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-language.svg
-   :target: https://pypi.python.org/pypi/google-cloud-language
+   :target: https://pypi.org/project/google-cloud-language/
diff --git a/logging/README.rst b/logging/README.rst
index a706b50079acf..8cf274e4e4a12 100644
--- a/logging/README.rst
+++ b/logging/README.rst
@@ -57,6 +57,6 @@ connect to Stackdriver Logging using this Client Library.
 .. _logging documentation: https://googlecloudplatform.github.io/google-cloud-python/stable/logging/usage.html
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-logging.svg
-   :target: https://pypi.python.org/pypi/google-cloud-logging
+   :target: https://pypi.org/project/google-cloud-logging/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-logging.svg
-   :target: https://pypi.python.org/pypi/google-cloud-logging
+   :target: https://pypi.org/project/google-cloud-logging/
diff --git a/monitoring/README.rst b/monitoring/README.rst
index 4debab64a3eab..f5a8bb8ecb779 100644
--- a/monitoring/README.rst
+++ b/monitoring/README.rst
@@ -67,6 +67,6 @@ to connect to Stackdriver Monitoring using this Client Library.
 .. _monitoring documentation: https://googlecloudplatform.github.io/google-cloud-python/stable/monitoring/usage.html
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-monitoring.svg
-   :target: https://pypi.python.org/pypi/google-cloud-monitoring
+   :target: https://pypi.org/project/google-cloud-monitoring/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-monitoring.svg
-   :target: https://pypi.python.org/pypi/google-cloud-monitoring
+   :target: https://pypi.org/project/google-cloud-monitoring/
diff --git a/pubsub/README.rst b/pubsub/README.rst
index 472b74eb1bf05..bf116676a440f 100644
--- a/pubsub/README.rst
+++ b/pubsub/README.rst
@@ -61,6 +61,6 @@ To get started with this API, you'll need to create
                   attr1='value1', attr2='value2')
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-pubsub.svg
-   :target: https://pypi.python.org/pypi/google-cloud-pubsub
+   :target: https://pypi.org/project/google-cloud-pubsub/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-pubsub.svg
-   :target: https://pypi.python.org/pypi/google-cloud-pubsub
+   :target: https://pypi.org/project/google-cloud-pubsub/
diff --git a/resource_manager/README.rst b/resource_manager/README.rst
index f0e67ca4750ef..fe6864580ed51 100644
--- a/resource_manager/README.rst
+++ b/resource_manager/README.rst
@@ -45,6 +45,6 @@ how to manage projects using this Client Library.
 .. _Resource Manager documentation: https://googlecloudplatform.github.io/google-cloud-python/stable/resource-manager/api.html
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-resource-manager.svg
-   :target: https://pypi.python.org/pypi/google-cloud-resource-manager
+   :target: https://pypi.org/project/google-cloud-resource-manager/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-resource-manager.svg
-   :target: https://pypi.python.org/pypi/google-cloud-resource-manager
+   :target: https://pypi.org/project/google-cloud-resource-manager/
diff --git a/runtimeconfig/README.rst b/runtimeconfig/README.rst
index b8d79b3fd3d35..d061bea3eda2c 100644
--- a/runtimeconfig/README.rst
+++ b/runtimeconfig/README.rst
@@ -48,6 +48,6 @@ See the ``google-cloud-python`` API runtimeconfig `Documentation`_ to learn
 how to interact with Cloud RuntimeConfig using this Client Library.
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-runtimeconfig.svg
-   :target: https://pypi.python.org/pypi/google-cloud-runtimeconfig
+   :target: https://pypi.org/project/google-cloud-runtimeconfig/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-runtimeconfig.svg
-   :target: https://pypi.python.org/pypi/google-cloud-runtimeconfig
+   :target: https://pypi.org/project/google-cloud-runtimeconfig/
diff --git a/speech/README.rst b/speech/README.rst
index ce67559f09e7a..150fc37bb5902 100644
--- a/speech/README.rst
+++ b/speech/README.rst
@@ -43,6 +43,6 @@ connect to the Google Cloud Speech API using this Client Library.
 
 .. _speech documentation: https://googlecloudplatform.github.io/google-cloud-python/stable/speech/usage.html
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-speech.svg
-   :target: https://pypi.python.org/pypi/google-cloud-speech
+   :target: https://pypi.org/project/google-cloud-speech/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-speech.svg
-   :target: https://pypi.python.org/pypi/google-cloud-speech
+   :target: https://pypi.org/project/google-cloud-speech/
diff --git a/storage/README.rst b/storage/README.rst
index 553c377a2be3b..d291fc389c239 100644
--- a/storage/README.rst
+++ b/storage/README.rst
@@ -64,6 +64,6 @@ how to create a bucket.
     blob2.upload_from_filename(filename='/local/path.txt')
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-storage.svg
-   :target: https://pypi.python.org/pypi/google-cloud-storage
+   :target: https://pypi.org/project/google-cloud-storage/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-storage.svg
-   :target: https://pypi.python.org/pypi/google-cloud-storage
+   :target: https://pypi.org/project/google-cloud-storage/
diff --git a/translate/README.rst b/translate/README.rst
index 7e56d081cf467..18bc34002258d 100644
--- a/translate/README.rst
+++ b/translate/README.rst
@@ -42,6 +42,6 @@ See the ``google-cloud-python`` API Translation `Documentation`_ to learn
 how to translate text using this library.
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-translate.svg
-   :target: https://pypi.python.org/pypi/google-cloud-translate
+   :target: https://pypi.org/project/google-cloud-translate/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-translate.svg
-   :target: https://pypi.python.org/pypi/google-cloud-translate
+   :target: https://pypi.org/project/google-cloud-translate/
diff --git a/vision/README.rst b/vision/README.rst
index 0056d714dd5c7..d54f36c3e8c8a 100644
--- a/vision/README.rst
+++ b/vision/README.rst
@@ -50,6 +50,6 @@ See the ``google-cloud-python`` API `Documentation`_ to learn
 how to analyze images using this library.
 
 .. |pypi| image:: https://img.shields.io/pypi/v/google-cloud-vision.svg
-   :target: https://pypi.python.org/pypi/google-cloud-vision
+   :target: https://pypi.org/project/google-cloud-vision/
 .. |versions| image:: https://img.shields.io/pypi/pyversions/google-cloud-vision.svg
-   :target: https://pypi.python.org/pypi/google-cloud-vision
+   :target: https://pypi.org/project/google-cloud-vision/