diff --git a/cmd/login/login.go b/cmd/login/login.go
new file mode 100644
index 00000000..e9848a97
--- /dev/null
+++ b/cmd/login/login.go
@@ -0,0 +1,53 @@
+package login
+
+import (
+	"github.com/spf13/cobra"
+	"github.com/spf13/viper"
+
+	cmdAnalytics "github.com/launchdarkly/ldcli/cmd/analytics"
+	"github.com/launchdarkly/ldcli/cmd/cliflags"
+	"github.com/launchdarkly/ldcli/internal/analytics"
+)
+
+func NewLoginCmd(
+	analyticsTrackerFn analytics.TrackerFn,
+) *cobra.Command {
+	cmd := cobra.Command{
+		Long: "",
+		PreRun: func(cmd *cobra.Command, args []string) {
+			analyticsTrackerFn(
+				viper.GetString(cliflags.AccessTokenFlag),
+				viper.GetString(cliflags.BaseURIFlag),
+				viper.GetBool(cliflags.AnalyticsOptOut),
+			).SendCommandRunEvent(cmdAnalytics.CmdRunEventProperties(cmd, "login", nil))
+		},
+		RunE:  run(),
+		Short: "Log in to your LaunchDarkly account to set up the CLI",
+		Use:   "login",
+	}
+
+	helpFun := cmd.HelpFunc()
+	cmd.SetHelpFunc(func(cmd *cobra.Command, args []string) {
+		analyticsTrackerFn(
+			viper.GetString(cliflags.AccessTokenFlag),
+			viper.GetString(cliflags.BaseURIFlag),
+			viper.GetBool(cliflags.AnalyticsOptOut),
+		).SendCommandRunEvent(cmdAnalytics.CmdRunEventProperties(
+			cmd,
+			"login",
+			map[string]interface{}{
+				"action": "help",
+			},
+		))
+
+		helpFun(cmd, args)
+	})
+
+	return &cmd
+}
+
+func run() func(*cobra.Command, []string) error {
+	return func(cmd *cobra.Command, args []string) error {
+		return nil
+	}
+}
diff --git a/cmd/root.go b/cmd/root.go
index 972d80e9..f5703e04 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -18,6 +18,7 @@ import (
 	"github.com/launchdarkly/ldcli/cmd/cliflags"
 	configcmd "github.com/launchdarkly/ldcli/cmd/config"
 	flagscmd "github.com/launchdarkly/ldcli/cmd/flags"
+	logincmd "github.com/launchdarkly/ldcli/cmd/login"
 	memberscmd "github.com/launchdarkly/ldcli/cmd/members"
 	resourcecmd "github.com/launchdarkly/ldcli/cmd/resources"
 	"github.com/launchdarkly/ldcli/internal/analytics"
@@ -85,6 +86,7 @@ func NewRootCommand(
 				"completion",
 				"config",
 				"help",
+				"login",
 			} {
 				if cmd.HasParent() && cmd.Parent().Name() == name {
 					cmd.DisableFlagParsing = true
@@ -186,6 +188,7 @@ func NewRootCommand(
 	configCmd := configcmd.NewConfigCmd(configService, analyticsTrackerFn)
 	cmd.AddCommand(configCmd.Cmd())
 	cmd.AddCommand(NewQuickStartCmd(analyticsTrackerFn, clients.EnvironmentsClient, clients.FlagsClient))
+	cmd.AddCommand(logincmd.NewLoginCmd(analyticsTrackerFn))
 	cmd.AddCommand(resourcecmd.NewResourcesCmd())
 	resourcecmd.AddAllResourceCmds(cmd, clients.ResourcesClient, analyticsTrackerFn)
 
diff --git a/cmd/templates.go b/cmd/templates.go
index 8350efe8..024b82a4 100644
--- a/cmd/templates.go
+++ b/cmd/templates.go
@@ -14,6 +14,7 @@ Commands:
   {{rpad "setup" 29}} Create your first feature flag using a step-by-step guide
   {{rpad "config" 29}} View and modify specific configuration values
   {{rpad "completion" 29}} Enable command autocompletion within supported shells
+  {{rpad "login" 29}} Log in to your LaunchDarkly account
 
 Common resource commands:
   {{rpad "flags" 29}} List, create, and modify feature flags and their targeting