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Parrish Library Marketing Consulting Project by Krannert Graduate Marketing Association and Purdue Marketing Associaion

  • I led a student consultant team for conducting market research in Parrish Library, Purdue Unversity. We applied SPSS for marketing segmentation analysis.
  • By online survey and Chi-square test, we identified opnions differences among demongraphic groups (gender/undergrad and grad/Krannert and non-Krannert student). We successfully mapping out usage patterns for the library to plan for manpower and service.
  • By focus group interviews, we identified key features for choosing study space and conducted competitive analysis among libraries.

File

  1. SPSS data file: PL_data_run.sav
  2. SPSS code: 01 Recode.sps 02Label.sps 03Frequency.sps``04CrossTable.sps 05ChiSquare.sps
  3. Result: Result_CrossTable.xls Result_Frequency.xlsx
  4. Final Presentation: Parrish_Presentation.pdf ParrishLibrary_posterv3.pdf ProjectPaper.pdf
  5. Additional material: Parrish_Questionnaire.pdf Parrish_Flyer.pdf Code_CrossTableCode_generater.xls

Contributor

  • Shan Lin (Leader, Marketing Analyst)
  • Mrithula Suresh Babu (Vice leader, Marketing Analyst)
  • Bhuvan Jindal (Vice leader, Public Relation)
  • Kelly Adams (Visual Designer)
  • Tanner Mellon (Content Marketing)
  • Alex Batta (Recruiter)
  • Sairam Venkat (Recruiter)