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facebook_ads_overview.dashboard.lookml
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facebook_ads_overview.dashboard.lookml
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- dashboard: facebook_ads_overview
title: Facebook Ads - Overview
extends: block_facebook_ads_base
elements:
- title: Click Rate
name: Click Rate
model: block_facebook_ads
explore: fb_period_fact
type: single_value
fields:
- fact.date_period
- fact.average_click_rate
- last_fact.average_click_rate
sorts:
- fact.date_period
limit: 1
column_limit: 50
dynamic_fields:
- table_calculation: click_through_rate_percent_change
label: Click Through Rate Percent Change
expression: "(${fact.average_click_rate} - ${last_fact.average_click_rate})\
\ / ${last_fact.average_click_rate}"
value_format:
value_format_name: percent_0
_kind_hint: measure
_type_hint: number
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: false
show_comparison_label: false
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- last_fact.average_click_rate
series_types: {}
colors:
- "#4bb86a"
- "#8fe4a7"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#7869df"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
single_value_title: Click Rate
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 13
col: 9
width: 6
height: 3
- title: Cost Per Click
name: Cost Per Click
model: block_facebook_ads
explore: fb_period_fact
type: single_value
fields:
- fact.date_period
- fact.average_cost_per_click
- last_fact.average_cost_per_click
sorts:
- fact.date_period
limit: 1
column_limit: 50
dynamic_fields:
- table_calculation: cost_per_click_percent_change
label: Cost Per Click Percent Change
expression: "(${fact.average_cost_per_click} - ${last_fact.average_cost_per_click})\
\ / ${last_fact.average_cost_per_click}"
value_format:
value_format_name: percent_0
_kind_hint: measure
_type_hint: number
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: true
show_comparison_label: false
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- last_fact.average_cost_per_click
series_types: {}
colors:
- "#4bb86a"
- "#8fe4a7"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#7869df"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
single_value_title: Per Click
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 16
col: 9
width: 6
height: 3
- title: Click Trend
name: Click Trend
model: block_facebook_ads
explore: fb_period_fact
type: looker_column
fields:
- fact.date_date
- fact.average_cost_per_click
- fact.average_click_rate
fill_fields:
- fact.date_date
sorts:
- fact.date_date desc
limit: 500
column_limit: 50
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: time
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_null_points: true
point_style: none
interpolation: linear
hidden_fields: []
series_types:
fact.average_cost_per_click: line
fact.average_click_rate: line
fact.average_conversion_rate: line
fact.average_cost_per_conversion: line
fact.total_conversions: line
colors:
- "#d06180"
- "#dc9d4f"
- "#7869df"
- "#6e98f9"
- "#8ac8ca"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
hidden_series:
- fact.average_click_rate
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_cost_per_click
name: Cost per Click
axisId: fact.average_cost_per_click
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1283
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1271
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_conversions
name: Conversions
axisId: fact.total_conversions
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1302
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1290
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_cost_per_conversion
name: Cost per Conversion
axisId: fact.average_cost_per_conversion
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1321
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1309
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_conversion_rate
name: Conversion Rate
axisId: fact.average_conversion_rate
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1340
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1328
- label:
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_click_rate
name: Click Through Rate
axisId: fact.average_click_rate
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1359
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 1347
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 13
col: 15
width: 9
height: 6
- title: Campaigns
name: Campaigns
model: block_facebook_ads
explore: fb_period_fact
type: table
fields:
- fact.total_cost
- fact.total_conversions
- fact.average_cost_per_conversion
- fact.average_conversion_rate
- campaign.name
- fact.average_cost_per_click
- fact.average_click_rate
sorts:
- fact.total_cost desc
limit: 10
column_limit: 50
show_view_names: false
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: white
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: false
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_null_points: true
point_style: none
interpolation: linear
hidden_fields: []
series_types: {}
colors:
- "#d06180"
- "#a4a6a9"
- "#7869df"
- "#6e98f9"
- "#dc9d4f"
- "#4bb86a"
- "#8ac8ca"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
hidden_series: []
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_cost_per_click
name: Cost per Click
axisId: fact.average_cost_per_click
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 922
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 910
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_conversions
name: Conversions
axisId: fact.total_conversions
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 941
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 929
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_cost_per_conversion
name: Cost per Conversion
axisId: fact.average_cost_per_conversion
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 960
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 948
- label:
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_conversion_rate
name: Conversion Rate
axisId: fact.average_conversion_rate
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 979
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 967
- label:
maxValue:
minValue:
orientation: right
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.average_click_rate
name: Click Through Rate
axisId: fact.average_click_rate
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 998
__FILE: app_marketing_analytics/fb_overview.dashboard.lookml
__LINE_NUM: 986
column_spacing_ratio:
column_group_spacing_ratio:
show_dropoff: true
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 19
col: 0
width: 24
height: 6
- title: Spend
name: Spend
model: block_facebook_ads
explore: fb_period_fact
type: single_value
fields:
- fact.total_cost
- last_fact.total_cost
- fact.date_period
sorts:
- fact.date_period
limit: 1
column_limit: 50
dynamic_fields:
- table_calculation: total_cost_change
label: Total Cost Change
expression: "${fact.total_cost} - ${last_fact.total_cost}"
value_format:
value_format_name: usd_0
_kind_hint: measure
_type_hint: number
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: true
show_comparison_label: false
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- last_fact.total_cost
series_types: {}
colors:
- "#4bb86a"
- "#8fe4a7"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#7869df"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 0
width: 9
height: 3
- title: Conversions
name: Conversions
model: block_facebook_ads
explore: fb_period_fact
type: single_value
fields:
- fact.date_period
- fact.total_conversions
- last_fact.total_conversions
sorts:
- fact.date_period
limit: 1
column_limit: 50
dynamic_fields:
- table_calculation: total_conversions_change
label: Total Conversions Change
expression: "${fact.total_conversions} - ${last_fact.total_conversions}"
value_format:
value_format_name: decimal_0
_kind_hint: measure
_type_hint: number
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: false
show_comparison_label: false
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- last_fact.total_conversions
series_types: {}
colors:
- "#4bb86a"
- "#8fe4a7"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#7869df"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 9
width: 5
height: 3
- title: Cost Per Conversion
name: Cost Per Conversion
model: block_facebook_ads
explore: fb_period_fact
type: single_value
fields:
- fact.date_period
- fact.average_cost_per_conversion
- last_fact.average_cost_per_conversion
sorts:
- fact.date_period
limit: 1
column_limit: 50
dynamic_fields:
- table_calculation: cost_per_conversion_percent_change
label: Cost Per Conversion Percent Change
expression: "(${fact.average_cost_per_conversion} - ${last_fact.average_cost_per_conversion})\
\ / ${last_fact.average_cost_per_conversion}"
value_format:
value_format_name: percent_0
_kind_hint: measure
_type_hint: number
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: true
show_comparison_label: false
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- last_fact.average_cost_per_conversion
series_types: {}
colors:
- "#4bb86a"
- "#8fe4a7"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#7869df"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
single_value_title: Per Conversion
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 14
width: 5
height: 3
- title: Conversion Rate
name: Conversion Rate
model: block_facebook_ads
explore: fb_period_fact
type: single_value
fields:
- fact.date_period
- fact.average_conversion_rate
- last_fact.average_conversion_rate
sorts:
- fact.date_period
limit: 1
column_limit: 50
dynamic_fields:
- table_calculation: conversion_rate_percent_change
label: Conversion Rate Percent Change
expression: "(${fact.average_conversion_rate} - ${last_fact.average_conversion_rate})\
\ / ${last_fact.average_conversion_rate}"
value_format:
value_format_name: percent_0
_kind_hint: measure
_type_hint: number
custom_color_enabled: false
custom_color: forestgreen
show_single_value_title: true
show_comparison: true
comparison_type: change
comparison_reverse_colors: false
show_comparison_label: false
show_view_names: true
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
limit_displayed_rows: false
enable_conditional_formatting: false
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- last_fact.average_conversion_rate
series_types: {}
colors:
- "#4bb86a"
- "#8fe4a7"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#7869df"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
single_value_title: Conversion Rate
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 19
width: 5
height: 3
- title: Conversion Trend
name: Conversion Trend
model: block_facebook_ads
explore: fb_period_fact
type: looker_column
fields:
- fact.date_date
- fact.average_cost_per_conversion
- fact.total_conversions
- fact.average_conversion_rate
fill_fields:
- fact.date_date
sorts:
- fact.date_date desc
limit: 500
column_limit: 50
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: time
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
show_null_points: true
point_style: none
interpolation: linear
hidden_fields: []
series_types:
fact.average_cost_per_click: line
fact.average_click_rate: line
fact.average_conversion_rate: line
fact.average_cost_per_conversion: line
fact.total_conversions: line
colors:
- "#7869df"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
hidden_series:
- fact.total_conversions
- fact.average_conversion_rate
- fact.average_cost_per_click
- fact.average_click_rate
y_axes:
- label: ''
maxValue:
minValue:
orientation: left
showLabels: true
showValues: true
tickDensity: default
tickDensityCustom: 5