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facebook_ads_spend.dashboard.lookml
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facebook_ads_spend.dashboard.lookml
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- dashboard: facebook_ads_spend
title: Facebook Ads - Spend
extends: block_facebook_ads_base
elements:
- title: Spend By Day of Week
name: Spend By Day of Week
model: block_facebook_ads
explore: fb_ad_impressions
type: looker_bar
fields:
- fact.date_day_of_week
- fact.total_cost
fill_fields:
- fact.date_day_of_week
sorts:
- fact.date_day_of_week
limit: 500
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
colors:
- "#8ac8ca"
- "#7869df"
- "#6e98f9"
- "#d06180"
- "#dc9d4f"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
y_axes:
- label: ''
maxValue:
minValue:
orientation: bottom
showLabels: false
showValues: false
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_cost
name: Cost
axisId: fact.total_cost
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 71
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 59
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 10
col: 16
width: 8
height: 5
- title: Spend By Device
name: Spend By Device
model: block_facebook_ads
explore: fb_ad_impressions_platform_and_device
type: looker_bar
fields:
- fact.total_cost
- fact.device_type
filters:
fact.total_cost: ">0"
sorts:
- fact.total_cost desc
limit: 500
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
colors:
- "#d06180"
- "#7869df"
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
y_axes:
- label: ''
maxValue:
minValue:
orientation: bottom
showLabels: false
showValues: false
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_cost
name: Cost
axisId: fact.total_cost
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 223
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 211
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 16
width: 8
height: 5
- title: Spend By Platform
name: Spend By Platform
model: block_facebook_ads
explore: fb_ad_impressions_platform_and_device
type: looker_bar
fields:
- fact.total_cost
- fact.publisher_platform
filters:
fact.total_cost: ">0"
sorts:
- fact.total_cost desc
limit: 500
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
colors:
- "#dc9d4f"
- "#7869df"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
y_axes:
- label: ''
maxValue:
minValue:
orientation: bottom
showLabels: false
showValues: false
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_cost
name: Cost
axisId: fact.total_cost
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 301
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 289
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 5
col: 16
width: 8
height: 5
- title: Spend By Gender
name: Spend By Gender
model: block_facebook_ads
explore: fb_ad_impressions_age_and_gender
type: looker_bar
fields:
- fact.gender
- fact.total_cost
filters:
fact.total_cost: ">0"
sorts:
- fact.total_cost desc
limit: 500
column_limit: 50
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
colors:
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#7869df"
- "#d06180"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
y_axes:
- label: ''
maxValue:
minValue:
orientation: bottom
showLabels: false
showValues: false
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_cost
name: Cost
axisId: fact.total_cost
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 380
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 368
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 10
col: 8
width: 8
height: 5
- title: Spend To Date
name: Spend To Date
model: block_facebook_ads
explore: fb_period_fact
type: looker_area
fields:
- fact.date_day_of_period
- fact.total_cost
- fact.cumulative_spend
- last_fact.total_cost
- last_fact.cumulative_spend
sorts:
- fact.date_day_of_period
limit: 500
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: false
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: true
show_view_names: true
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
show_null_points: true
point_style: none
interpolation: linear
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- fact.total_cost
- last_fact.total_cost
series_types: {}
colors:
- "#4bb86a"
- "#8fe4a7"
- "#6e98f9"
- "#8ac8ca"
- "#d06180"
- "#dc9d4f"
- "#7869df"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
series_labels:
fact.cumulative_spend: This Period
last_fact.cumulative_spend: Prior Period
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 0
col: 0
width: 16
height: 10
- title: Spend By Age
name: Spend By Age
model: block_facebook_ads
explore: fb_ad_impressions_age_and_gender
type: looker_bar
fields:
- fact.total_cost
- fact.age
sorts:
- fact.total_cost desc
limit: 500
column_limit: 50
query_timezone: America/Los_Angeles
stacking: ''
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
limit_displayed_rows: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
colors:
- "#7869df"
- "#d06180"
- "#4bb86a"
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
series_colors: {}
y_axes:
- label: ''
maxValue:
minValue:
orientation: bottom
showLabels: false
showValues: false
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_cost
name: Cost
axisId: fact.total_cost
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 528
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 516
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 10
col: 0
width: 8
height: 5
- title: Spend By Demographics
name: Spend By Demographics
model: block_facebook_ads
explore: fb_ad_impressions_age_and_gender
type: table
fields:
- fact.age
- fact.gender
- fact.total_cost
pivots:
- fact.gender
sorts:
- fact.gender
- fact.age 0
limit: 500
column_limit: 50
query_timezone: America/Los_Angeles
show_view_names: false
show_row_numbers: true
truncate_column_names: false
hide_totals: false
hide_row_totals: false
table_theme: editable
limit_displayed_rows: false
enable_conditional_formatting: true
conditional_formatting_include_totals: false
conditional_formatting_include_nulls: false
stacking: normal
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
series_types: {}
colors:
- "#a6b7ff"
- "#afe8fd"
- "#ea9895"
- "#f1e582"
- "#7869df"
- "#d06180"
- "#4bb86a"
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#a4a6"
series_colors: {}
y_axes:
- label: ''
maxValue:
minValue:
orientation: bottom
showLabels: false
showValues: false
tickDensity: default
tickDensityCustom: 5
type: linear
unpinAxis: false
valueFormat:
series:
- id: fact.total_cost
name: Cost
axisId: fact.total_cost
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 617
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 605
conditional_formatting:
- type: low to high
value:
background_color:
font_color:
palette:
name: Red to Yellow to Green
colors:
- "#F36254"
- "#FCF758"
- "#4FBC89"
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 626
bold: false
italic: false
strikethrough: false
fields:
__FILE: 11a3be783089587ef3a8c30a8d13bf95a8f13048065b5be0f6d9567d72a74c54fbed4691/fb_campaign_metrics_spend.dashboard.lookml
__LINE_NUM: 621
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 15
col: 0
width: 9
height: 7
- title: Ad Spend Change
name: Ad Spend Change
model: block_facebook_ads
explore: fb_period_fact
type: looker_bar
fields:
- fact.campaign_name
- fact.adset_name
- fact.ad_name
- fact.total_cost
- last_fact.total_cost
- fact.total_cost_period_delta
filters:
fact.total_cost_period_delta_abs: ">0"
sorts:
- fact.total_cost_period_delta desc
limit: 500
column_limit: 50
stacking: ''
colors:
- "#a6b7ff"
- "#7869df"
- "#ea9895"
- "#d06180"
- "#6e98f9"
- "#8ac8ca"
- "#dc9d4f"
- "#4bb86a"
- "#a4a6a9"
- "#a6b7ff"
- "#afe8fd"
- "#ea989"
show_value_labels: true
label_density: 25
legend_position: center
x_axis_gridlines: false
y_axis_gridlines: false
show_view_names: false
point_style: none
series_colors: {}
series_types: {}
limit_displayed_rows: true
limit_displayed_rows_values:
show_hide: show
first_last: first
num_rows: '10'
y_axes:
- label: ''
orientation: bottom
series:
- id: fact.total_cost
name: This Period
axisId: fact.total_cost
- id: last_fact.total_cost
name: Prior Period
axisId: last_fact.total_cost
showLabels: false
showValues: false
unpinAxis: false
tickDensity: default
tickDensityCustom: 5
type: linear
y_axis_combined: true
show_y_axis_labels: true
show_y_axis_ticks: true
y_axis_tick_density: default
y_axis_tick_density_custom: 5
show_x_axis_label: false
show_x_axis_ticks: true
x_axis_scale: auto
y_axis_scale_mode: linear
x_axis_reversed: false
y_axis_reversed: false
plot_size_by_field: false
ordering: none
show_null_labels: false
show_totals_labels: false
show_silhouette: false
totals_color: "#808080"
hidden_fields:
- fact.total_cost_period_delta
- fact.campaign_name
- fact.adset_name
listen:
Account: account.name
Campaign: campaign.name
Adset: adset.name
Period: fact.period
Period Latest: fact.date_period_latest
row: 15
col: 9
width: 15
height: 7