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5. Content Marketing.md

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Content Strategy

  • Create customer personas for tailored content, taking into account statistics, for example,
    • on average women are more active readers
    • most active readers are between the ages of 25-34
    • best selling genres are romance, mystery/ thriller, fantasy
  • Create social network profiles (Facebook, Instagram, TikTok, X, Youtube, etc.) and use them to communicate, make recommendations, publish fun statistics, best-selling book lists, announcements of newest available books etc.
  • Create a blog on the website, publish at least 1 blog post in a week - book reviews, best-selling books, new releases overview
  • Collaborations with authors and book reviewers
  • Film and publish interviews with authors, children's book readings in Youtube etc.
  • Interaction with readers is encouraged using polls, quizzes, and reposting reader-created content

Quality Content

  • Used images and videos should be high quality and professionally edited
  • Within brand design guidelines (color scheme, logo, slogan etc.)
  • Following each social media platform recommended guidelines - size in pixels and aspect ratio
  • Texts should be proofread
  • Content is positive, friendly, and polite in tone

SEO Integration

  • All social media profiles must have the same profile picture, description, and link to the website - to increase brand recognition
  • Use keywords within text and hashtags
  • Post regularly, engage with users
  • Use recommended guidelines for blog posts too - title, description, heading use, image size and alt text etc.

Content Distribution

  • Use a social media manager Metricool.com, that offers additional functionality:
    • planning and distributing all content in one place
    • responding to comments and messages in one place
    • content performance analysis
    • competitor brand performance analysis
  • E-mail marketing to send out newsletters with the newest book additions etc.
  • Collaborations with authors and book reviewers for shared content

Repurposing Content

  • Created content is re-used across different platforms using social media manager (facilitate different size and aspect ratio requirements)
  • Fragments of blog posts are used within social media content
  • Create fun infographics from blog post content for social media