diff --git a/bigquery_etl/newtab_merino/__init__.py b/bigquery_etl/newtab_merino/__init__.py
new file mode 100644
index 00000000000..d348674ef6c
--- /dev/null
+++ b/bigquery_etl/newtab_merino/__init__.py
@@ -0,0 +1,131 @@
+"""Extract query results and write the combined JSON to a single file."""
+
+import json
+import logging
+from datetime import datetime, timedelta, timezone
+
+import rich_click as click
+from google.cloud import storage  # type: ignore
+from google.cloud import bigquery
+
+logging.basicConfig(level=logging.INFO)
+log = logging.getLogger(__name__)
+
+
+@click.command()
+@click.option(
+    "--source-project",
+    required=True,
+    help="Google Cloud Project where the source table is located.",
+)
+@click.option(
+    "--source-dataset",
+    required=True,
+    help="Dataset in BigQuery where the source table is located.",
+)
+@click.option(
+    "--source-table", required=True, help="Name of the source table in BigQuery."
+)
+@click.option(
+    "--destination-bucket",
+    required=True,
+    help="Destination Google Cloud Storage Bucket.",
+)
+@click.option(
+    "--destination-prefix", required=True, help="Prefix of the bucket path in GCS."
+)
+@click.option(
+    "--destination-prefix", required=True, help="Prefix of the bucket path in GCS."
+)
+@click.option(
+    "--deletion-days-old",
+    required=True,
+    type=int,
+    help="Number of days after which files in GCS should be deleted.",
+)
+def export_newtab_merino_table_to_gcs(
+    source_project: str,
+    source_dataset: str,
+    source_table: str,
+    destination_bucket: str,
+    destination_prefix: str,
+    deletion_days_old: int,
+):
+    """Use bigquery client to export data from BigQuery to GCS."""
+    client = bigquery.Client(source_project)
+    error_counter = 0
+    threshold = 1
+
+    try:
+        # Generate the current timestamp
+        timestamp = datetime.utcnow().strftime("%Y%m%d%H%M")
+
+        # BigQuery does not export the proper JSON format, so we use a temp file and reformat
+        temp_file = "temp.ndjson"
+
+        job_config = bigquery.job.ExtractJobConfig(
+            destination_format=bigquery.job.DestinationFormat.NEWLINE_DELIMITED_JSON
+        )
+
+        destination_uri = f"gs://{destination_bucket}/{destination_prefix}/{temp_file}"
+
+        extract_job = client.extract_table(
+            source=f"{source_project}.{source_dataset}.{source_table}",
+            destination_uris=[destination_uri],
+            job_config=job_config,
+        )
+
+        extract_job.result()  # Waits for the job to complete.
+
+        # Verify that job was successful
+        if extract_job.state != "DONE":
+            log.error("Export failed with errors:", extract_job.errors)
+            error_counter += 1
+
+        # Initialize the storage client
+        storage_client = storage.Client()
+        bucket = storage_client.bucket(destination_bucket)
+        blob = bucket.blob(f"{destination_prefix}/{temp_file}")
+
+        # Read the temporary JSON file from GCS
+        temp_file_content = blob.download_as_text()
+
+        # Convert the content to a JSON array
+        json_array = [json.loads(line) for line in temp_file_content.splitlines()]
+        json_data = json.dumps(json_array, indent=1)
+
+        # Write the JSON array to the final destination files in GCS:
+        # 1. latest.json is a single file, that's easy to reference from Merino.
+        # 2. {timestamp}.json keeps a historical record for debugging purposes.
+        for suffix in ["latest", timestamp]:
+            final_destination_uri = f"{destination_prefix}/{suffix}.json"
+            final_blob = bucket.blob(final_destination_uri)
+            final_blob.upload_from_string(json_data, content_type="application/json")
+
+        # Delete the temporary file from GCS
+        blob.delete()
+
+        # Delete files older than 3 days
+        delete_old_files(bucket, destination_prefix, deletion_days_old)
+
+        log.info("Export successful and temporary file deleted")
+
+    except Exception as err:
+        error_counter += 1
+        log.error(f"An error occurred: {err}")
+
+        if error_counter > threshold:
+            raise Exception(
+                f"More than the accepted threshold of {threshold} operations failed."
+            )
+
+
+def delete_old_files(bucket, prefix, days_old):
+    """Delete files older than `days_old` days from the bucket with the given prefix."""
+    cutoff_date = datetime.now(timezone.utc) - timedelta(days=days_old)
+    blobs = bucket.list_blobs(prefix=prefix)
+
+    for blob in blobs:
+        if blob.updated < cutoff_date:
+            blob.delete()
+            log.info(f"Deleted {blob.name}")
diff --git a/dags.yaml b/dags.yaml
index 135488cd2e0..afebaff8868 100644
--- a/dags.yaml
+++ b/dags.yaml
@@ -1790,6 +1790,27 @@ bqetl_merino_newtab_extract_to_gcs:
     - repo/bigquery-etl
     - impact/tier_1
 
+bqetl_merino_newtab_priors_to_gcs:
+  default_args:
+    depends_on_past: false
+    email:
+      - cbeck@mozilla.com
+      - gkatre@mozilla.com
+    email_on_failure: true
+    email_on_retry: false
+    end_date: null
+    owner: cbeck@mozilla.com
+    retries: 2
+    retry_delay: 5m
+    start_date: '2024-10-08'
+  description: |
+    Aggregates Newtab stats that land in a GCS bucket for Merino to derive Thompson sampling priors.
+  repo: bigquery-etl
+  schedule_interval: "0 2 * * *"
+  tags:
+    - repo/bigquery-etl
+    - impact/tier_1
+
 bqetl_dynamic_dau:
   default_args:
     depends_on_past: false
diff --git a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_extract_to_gcs_v1/metadata.yaml b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_extract_to_gcs_v1/metadata.yaml
index 8b686fcf7d2..a18b2c78304 100644
--- a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_extract_to_gcs_v1/metadata.yaml
+++ b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_extract_to_gcs_v1/metadata.yaml
@@ -15,7 +15,7 @@ scheduling:
   - --source-dataset=telemetry_derived
   - --source-table=newtab_merino_extract_v1
   - --destination-bucket=merino-airflow-data-prodpy
-  - --destination-prefix=newtab-merino-exports
+  - --destination-prefix=newtab-merino-exports/engagement
   - --deletion-days-old=3
 bigquery: null
 references: {}
diff --git a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_extract_to_gcs_v1/query.py b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_extract_to_gcs_v1/query.py
index 829530cfd54..8f6af7b4740 100644
--- a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_extract_to_gcs_v1/query.py
+++ b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_extract_to_gcs_v1/query.py
@@ -1,128 +1,6 @@
-import json
-import logging
-from datetime import datetime, timedelta, timezone
-
-import rich_click as click
-from google.cloud import storage  # type: ignore
-from google.cloud import bigquery
-
-
-@click.command()
-@click.option(
-    "--source-project",
-    required=True,
-    help="Google Cloud Project where the source table is located.",
-)
-@click.option(
-    "--source-dataset",
-    required=True,
-    help="Dataset in BigQuery where the source table is located.",
-)
-@click.option(
-    "--source-table", required=True, help="Name of the source table in BigQuery."
-)
-@click.option(
-    "--destination-bucket",
-    required=True,
-    help="Destination Google Cloud Storage Bucket.",
-)
-@click.option(
-    "--destination-prefix", required=True, help="Prefix of the bucket path in GCS."
-)
-
-@click.option(
-    "--deletion-days-old",
-    required=True,
-    type=int,
-    help="Number of days after which files in GCS should be deleted.",
-)
-
-def export_newtab_merino_extract_to_gcs(
-    source_project: str,
-    source_dataset: str,
-    source_table: str,
-    destination_bucket: str,
-    destination_prefix: str,
-    deletion_days_old: int,
-):
-    """Use bigquery client to export data from BigQuery to GCS."""
-    client = bigquery.Client(source_project)
-    error_counter = 0
-    threshold = 1
-
-    try:
-        # Generate the current timestamp
-        timestamp = datetime.utcnow().strftime("%Y%m%d%H%M")
-
-        # BigQuery does not export the proper JSON format, so we use a temp file and reformat
-        temp_file = "temp.ndjson"
-
-        job_config = bigquery.job.ExtractJobConfig(
-            destination_format=bigquery.job.DestinationFormat.NEWLINE_DELIMITED_JSON
-        )
-
-        destination_uri = f"gs://{destination_bucket}/{destination_prefix}/{temp_file}"
-
-        extract_job = client.extract_table(
-            source=f"{source_project}.{source_dataset}.{source_table}",
-            destination_uris=[destination_uri],
-            job_config=job_config,
-        )
-
-        extract_job.result()  # Waits for the job to complete.
-
-        # Verify that job was successful
-        if extract_job.state != "DONE":
-            logging.error("Export failed with errors:", extract_job.errors)
-            error_counter += 1
-
-        # Initialize the storage client
-        storage_client = storage.Client()
-        bucket = storage_client.bucket(destination_bucket)
-        blob = bucket.blob(f"{destination_prefix}/{temp_file}")
-
-        # Read the temporary JSON file from GCS
-        temp_file_content = blob.download_as_text()
-
-        # Convert the content to a JSON array
-        json_array = [json.loads(line) for line in temp_file_content.splitlines()]
-
-        # Write the JSON array to the final destination file in GCS
-        final_destination_uri = f"{destination_prefix}/engagement_{timestamp}.json"
-        final_blob = bucket.blob(final_destination_uri)
-        final_blob.upload_from_string(
-            json.dumps(json_array, indent=1), content_type="application/json"
-        )
-
-        # Delete the temporary file from GCS
-        blob.delete()
-
-        # Delete files older than 3 days
-        delete_old_files(bucket, destination_prefix, deletion_days_old)
-
-        logging.info("Export successful and temporary file deleted")
-
-    except Exception as err:
-        error_counter += 1
-        logging.error(f"An error occurred: {err}")
-
-        if error_counter > threshold:
-            raise Exception(
-                f"More than the accepted threshold of {threshold} operations failed."
-            )
-
-
-def delete_old_files(bucket, prefix, days_old):
-    """Delete files older than `days_old` days from the bucket with the given prefix."""
-    cutoff_date = datetime.now(timezone.utc) - timedelta(days=days_old)
-    blobs = bucket.list_blobs(prefix=prefix)
-
-    for blob in blobs:
-        if blob.time_created < cutoff_date:
-            blob.delete()
-            logging.info(f"Deleted {blob.name}")
+"""Extract New Tab engagement query results and write the combined JSON to a single file."""
 
+from bigquery_etl.newtab_merino import export_newtab_merino_table_to_gcs
 
 if __name__ == "__main__":
-    logging.basicConfig(level=logging.INFO)
-    export_newtab_merino_extract_to_gcs()
+    export_newtab_merino_table_to_gcs()
diff --git a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_to_gcs_v1/metadata.yaml b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_to_gcs_v1/metadata.yaml
new file mode 100644
index 00000000000..3e74a8cbf62
--- /dev/null
+++ b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_to_gcs_v1/metadata.yaml
@@ -0,0 +1,22 @@
+friendly_name: Newtab Merino BigQuery Prior stats to Google Cloud Storage (GCS)
+description: |-
+  Newtab stats that inform the Thompson sampling priors are exported to a GCS
+  bucket for Merino to consume. The table rebuilds daily and aggregates 7 days
+  of data.
+owners:
+- cbeck@mozilla.com
+- gkatre@mozilla.com
+labels:
+  incremental: false
+  owner1: cbeck
+scheduling:
+  dag_name: bqetl_merino_newtab_priors_to_gcs
+  arguments:
+  - --source-project=moz-fx-data-shared-prod
+  - --source-dataset=telemetry_derived
+  - --source-table=newtab_merino_priors_v1
+  - --destination-bucket=merino-airflow-data-prodpy
+  - --destination-prefix=newtab-merino-exports/priors
+  - --deletion-days-old=3
+bigquery: null
+references: {}
diff --git a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_to_gcs_v1/query.py b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_to_gcs_v1/query.py
new file mode 100644
index 00000000000..9664ff1c794
--- /dev/null
+++ b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_to_gcs_v1/query.py
@@ -0,0 +1,6 @@
+"""Extract Thompson sampling prior query results and write the combined JSON to a single file."""
+
+from bigquery_etl.newtab_merino import export_newtab_merino_table_to_gcs
+
+if __name__ == "__main__":
+    export_newtab_merino_table_to_gcs()
diff --git a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/checks.sql b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/checks.sql
new file mode 100644
index 00000000000..9c27811683c
--- /dev/null
+++ b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/checks.sql
@@ -0,0 +1,10 @@
+-- macro checks
+
+#fail
+{{ not_null(["average_ctr_top2_items"]) }}
+
+#fail
+{{ not_null(["impressions_per_item"]) }}
+
+#fail
+{{ min_row_count(1) }}
diff --git a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/metadata.yaml b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/metadata.yaml
new file mode 100644
index 00000000000..33149aeaf26
--- /dev/null
+++ b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/metadata.yaml
@@ -0,0 +1,15 @@
+friendly_name: Newtab Merino Priors
+description: |-
+  Queries New Tab stats used by Merino to calculate Thompson sampling priors.
+  These determine how new items (without engagement data) are ranked on New Tab.
+owners:
+- cbeck@mozilla.com
+- gkatre@mozilla.com
+labels:
+  incremental: false
+  owner: cbeck
+bigquery:
+  time_partitioning: null
+scheduling:
+  dag_name: bqetl_merino_newtab_priors_to_gcs
+  date_partition_parameter: null
diff --git a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/query.sql b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/query.sql
new file mode 100644
index 00000000000..4823fdf915c
--- /dev/null
+++ b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/query.sql
@@ -0,0 +1,199 @@
+WITH
+-- Define common parameters
+params AS (
+  SELECT
+    TIMESTAMP_TRUNC(CURRENT_TIMESTAMP(), DAY) AS end_timestamp,
+    TIMESTAMP_TRUNC(CURRENT_TIMESTAMP(), DAY) - INTERVAL 7 DAY AS start_timestamp
+),
+-- Flatten events and filter relevant data
+flattened_newtab_events AS (
+  SELECT
+    sub.*
+  FROM
+    (
+      SELECT
+        submission_timestamp,
+        normalized_country_code AS region,
+        event.name AS event_name,
+        SAFE_CAST(
+          mozfun.map.get_key(event.extra, 'scheduled_corpus_item_id') AS STRING
+        ) AS scheduled_corpus_item_id,
+        SAFE_CAST(mozfun.map.get_key(event.extra, 'recommended_at') AS INT64) AS recommended_at
+      FROM
+        `moz-fx-data-shared-prod.firefox_desktop.newtab`,
+        UNNEST(events) AS event,
+        params
+      WHERE
+        submission_timestamp >= params.start_timestamp
+        AND submission_timestamp < params.end_timestamp
+        AND event.category = 'pocket'
+        AND event.name IN ('impression', 'click')
+        AND mozfun.map.get_key(event.extra, 'scheduled_corpus_item_id') IS NOT NULL
+        AND SAFE_CAST(mozfun.map.get_key(event.extra, 'recommended_at') AS INT64) IS NOT NULL
+    ) AS sub,
+    params
+  WHERE
+    TIMESTAMP_MILLIS(recommended_at) >= params.start_timestamp
+    AND TIMESTAMP_MILLIS(recommended_at) < params.end_timestamp
+),
+-- Aggregate events by scheduled_corpus_item_id and region
+aggregated_events AS (
+  SELECT
+    scheduled_corpus_item_id,
+    region,
+    SUM(IF(event_name = 'impression', 1, 0)) AS impression_count,
+    SUM(IF(event_name = 'click', 1, 0)) AS click_count
+  FROM
+    flattened_newtab_events
+  GROUP BY
+    scheduled_corpus_item_id,
+    region
+),
+-- Calculate CTR per scheduled_corpus_item_id and region
+per_region_ctr AS (
+  SELECT
+    scheduled_corpus_item_id,
+    region,
+    SAFE_DIVIDE(click_count, impression_count) AS ctr,
+    impression_count,
+    click_count
+  FROM
+    aggregated_events
+  WHERE
+    impression_count > 0
+),
+-- Calculate average impressions per item per region and round to whole number
+per_region_impressions_per_item AS (
+  SELECT
+    region,
+    ROUND(AVG(impression_count)) AS impressions_per_item
+  FROM
+    aggregated_events
+  GROUP BY
+    region
+),
+-- Rank items by click_count per region
+ranked_per_region AS (
+  SELECT
+    *,
+    ROW_NUMBER() OVER (PARTITION BY region ORDER BY click_count DESC) AS rank
+  FROM
+    per_region_ctr
+),
+-- Select top 2 items per region
+top2_per_region AS (
+  SELECT
+    scheduled_corpus_item_id,
+    region,
+    ctr
+  FROM
+    ranked_per_region
+  WHERE
+    rank <= 2
+),
+-- Calculate average CTR of top 2 items per region
+per_region_stats AS (
+  SELECT
+    region,
+    AVG(ctr) AS average_ctr_top2_items
+  FROM
+    top2_per_region
+  GROUP BY
+    region
+),
+-- Combine per-region stats with impressions_per_item
+per_region_stats_with_impressions AS (
+  SELECT
+    s.region,
+    s.average_ctr_top2_items,
+    i.impressions_per_item
+  FROM
+    per_region_stats s
+  JOIN
+    per_region_impressions_per_item i
+    USING (region)
+),
+-- Aggregate events globally
+aggregated_events_global AS (
+  SELECT
+    scheduled_corpus_item_id,
+    SUM(impression_count) AS impression_count,
+    SUM(click_count) AS click_count
+  FROM
+    aggregated_events
+  GROUP BY
+    scheduled_corpus_item_id
+),
+-- Calculate CTR per scheduled_corpus_item_id globally
+per_global_ctr AS (
+  SELECT
+    scheduled_corpus_item_id,
+    SAFE_DIVIDE(click_count, impression_count) AS ctr,
+    impression_count,
+    click_count
+  FROM
+    aggregated_events_global
+  WHERE
+    impression_count > 0
+),
+-- Calculate average impressions per item globally and round to whole number
+global_impressions_per_item AS (
+  SELECT
+    CAST(NULL AS STRING) AS region,
+    ROUND(AVG(impression_count)) AS impressions_per_item
+  FROM
+    aggregated_events_global
+),
+-- Rank items by click_count globally
+ranked_global AS (
+  SELECT
+    *,
+    ROW_NUMBER() OVER (ORDER BY click_count DESC) AS rank
+  FROM
+    per_global_ctr
+),
+-- Select top 2 items globally
+top2_global AS (
+  SELECT
+    scheduled_corpus_item_id,
+    ctr
+  FROM
+    ranked_global
+  WHERE
+    rank <= 2
+),
+-- Calculate average CTR of top 2 items globally
+global_stats AS (
+  SELECT
+    CAST(NULL AS STRING) AS region,
+    AVG(ctr) AS average_ctr_top2_items
+  FROM
+    top2_global
+),
+-- Combine global stats with impressions_per_item
+global_stats_with_impressions AS (
+  SELECT
+    s.region,
+    s.average_ctr_top2_items,
+    i.impressions_per_item
+  FROM
+    global_stats s
+  CROSS JOIN
+    global_impressions_per_item i
+)
+-- Final output combining per-region and global statistics
+SELECT
+  region,
+  average_ctr_top2_items,
+  impressions_per_item
+FROM
+  per_region_stats_with_impressions
+UNION ALL
+SELECT
+  region,
+  average_ctr_top2_items,
+  impressions_per_item
+FROM
+  global_stats_with_impressions
+ORDER BY
+  impressions_per_item DESC;
diff --git a/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/schema.yaml b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/schema.yaml
new file mode 100644
index 00000000000..8de4622411a
--- /dev/null
+++ b/sql/moz-fx-data-shared-prod/telemetry_derived/newtab_merino_priors_v1/schema.yaml
@@ -0,0 +1,10 @@
+fields:
+- mode: NULLABLE
+  name: region
+  type: STRING
+- mode: NULLABLE
+  name: average_ctr_top2_items
+  type: FLOAT
+- mode: NULLABLE
+  name: impressions_per_item
+  type: FLOAT