diff --git a/docs/generated/packages/plugin/generators/plugin.json b/docs/generated/packages/plugin/generators/plugin.json
index e8c594a6b4bdc3..3f7fab0890aa60 100644
--- a/docs/generated/packages/plugin/generators/plugin.json
+++ b/docs/generated/packages/plugin/generators/plugin.json
@@ -40,7 +40,7 @@
       "unitTestRunner": {
         "description": "Test runner to use for unit tests.",
         "type": "string",
-        "enum": ["none", "jest"],
+        "enum": ["none", "jest", "vitest"],
         "x-priority": "important"
       },
       "tags": {
diff --git a/packages/plugin/src/generators/plugin/plugin.spec.ts b/packages/plugin/src/generators/plugin/plugin.spec.ts
index 82f66a7ae6db72..63a9e2b75fd37f 100644
--- a/packages/plugin/src/generators/plugin/plugin.spec.ts
+++ b/packages/plugin/src/generators/plugin/plugin.spec.ts
@@ -172,11 +172,55 @@ describe('NxPlugin Plugin Generator', () => {
           expect(tree.exists(path)).toBeFalsy()
         );
 
+        ['my-plugin/vite.config.ts'].forEach((path) =>
+          expect(tree.exists(path)).toBeFalsy()
+        );
+
         expect(
           readProjectConfiguration(tree, 'my-plugin').targets.test
         ).not.toBeDefined();
       });
     });
+
+    describe('jest', () => {
+      it('should generate test files with jest.config.ts', async () => {
+        await pluginGenerator(
+          tree,
+          getSchema({
+            directory: 'my-plugin',
+            unitTestRunner: 'jest',
+          })
+        );
+
+        ['my-plugin/jest.config.ts'].forEach((path) =>
+          expect(tree.exists(path)).toBeTruthy()
+        );
+
+        expect(
+          readProjectConfiguration(tree, 'my-plugin').targets.test
+        ).toBeDefined();
+      });
+    });
+
+    describe('vitest', () => {
+      it('should generate test files with vite.config.ts', async () => {
+        await pluginGenerator(
+          tree,
+          getSchema({
+            directory: 'my-plugin',
+            unitTestRunner: 'vitest',
+          })
+        );
+
+        ['my-plugin/vite.config.ts'].forEach((path) =>
+          expect(tree.exists(path)).toBeTruthy()
+        );
+
+        expect(
+          readProjectConfiguration(tree, 'my-plugin').targets.test
+        ).toBeDefined();
+      });
+    });
   });
 
   describe('--compiler', () => {
diff --git a/packages/plugin/src/generators/plugin/plugin.ts b/packages/plugin/src/generators/plugin/plugin.ts
index 5d7e0483017ee2..d73d2b289a932f 100644
--- a/packages/plugin/src/generators/plugin/plugin.ts
+++ b/packages/plugin/src/generators/plugin/plugin.ts
@@ -118,7 +118,8 @@ export async function pluginGeneratorInternal(host: Tree, schema: Schema) {
         '@nx/devkit': nxVersion,
       },
       {
-        '@nx/jest': nxVersion,
+        [options.unitTestRunner === 'vitest' ? '@nx/vite' : '@nx/jest']:
+          nxVersion,
         '@nx/js': nxVersion,
         '@nx/plugin': nxVersion,
       }
diff --git a/packages/plugin/src/generators/plugin/schema.d.ts b/packages/plugin/src/generators/plugin/schema.d.ts
index f6e512c8666758..082eb02cfa6315 100644
--- a/packages/plugin/src/generators/plugin/schema.d.ts
+++ b/packages/plugin/src/generators/plugin/schema.d.ts
@@ -9,7 +9,7 @@ export interface Schema {
   skipLintChecks?: boolean; // default is false
   e2eTestRunner?: 'jest' | 'none';
   tags?: string;
-  unitTestRunner?: 'jest' | 'none';
+  unitTestRunner?: 'jest' | 'vitest' | 'none';
   linter?: Linter | LinterType;
   setParserOptionsProject?: boolean;
   compiler?: 'swc' | 'tsc';
diff --git a/packages/plugin/src/generators/plugin/schema.json b/packages/plugin/src/generators/plugin/schema.json
index 34469240b14d1b..7bd9253090bb98 100644
--- a/packages/plugin/src/generators/plugin/schema.json
+++ b/packages/plugin/src/generators/plugin/schema.json
@@ -40,7 +40,7 @@
     "unitTestRunner": {
       "description": "Test runner to use for unit tests.",
       "type": "string",
-      "enum": ["none", "jest"],
+      "enum": ["none", "jest", "vitest"],
       "x-priority": "important"
     },
     "tags": {
diff --git a/packages/plugin/src/generators/plugin/utils/normalize-schema.ts b/packages/plugin/src/generators/plugin/utils/normalize-schema.ts
index 632ec818a13c37..8cc585b253056a 100644
--- a/packages/plugin/src/generators/plugin/utils/normalize-schema.ts
+++ b/packages/plugin/src/generators/plugin/utils/normalize-schema.ts
@@ -20,7 +20,7 @@ export interface NormalizedSchema extends Schema {
   npmPackageName: string;
   bundler: 'swc' | 'tsc';
   publishable: boolean;
-  unitTestRunner: 'jest' | 'none';
+  unitTestRunner: 'jest' | 'vitest' | 'none';
   linter: LinterType;
   useProjectJson: boolean;
   addPlugin: boolean;
@@ -35,7 +35,7 @@ export async function normalizeOptions(
   const unitTestRunner = await normalizeUnitTestRunnerOption(
     host,
     options.unitTestRunner,
-    ['jest']
+    ['jest', 'vitest']
   );
 
   const isTsSolutionSetup = isUsingTsSolutionSetup(host);