diff --git a/pkg/collector/parser/receiver.go b/pkg/collector/parser/receiver.go
index 156a6928b5..ef950c89b7 100644
--- a/pkg/collector/parser/receiver.go
+++ b/pkg/collector/parser/receiver.go
@@ -107,6 +107,10 @@ func singlePortFromConfigEndpoint(logger logr.Logger, name string, config map[in
 	case name == "kubeletstats":
 		return nil
 
+	// ignore prometheus receiver as it has no listening endpoint
+	case name == "prometheus":
+		return nil
+
 	default:
 		endpoint = getAddressFromConfig(logger, name, endpointKey, config)
 	}
diff --git a/pkg/collector/reconcile/deployment.go b/pkg/collector/reconcile/deployment.go
index 99aa3a5a31..3cf567ce27 100644
--- a/pkg/collector/reconcile/deployment.go
+++ b/pkg/collector/reconcile/deployment.go
@@ -85,11 +85,7 @@ func expectedDeployments(ctx context.Context, params Params, expected []appsv1.D
 			updated.Labels = map[string]string{}
 		}
 
-		if desired.Labels["app.kubernetes.io/component"] == "opentelemetry-targetallocator" {
-			updated.Spec.Template.Spec.Containers[0].Image = desired.Spec.Template.Spec.Containers[0].Image
-		} else {
-			updated.Spec = desired.Spec
-		}
+		updated.Spec = desired.Spec
 		updated.ObjectMeta.OwnerReferences = desired.ObjectMeta.OwnerReferences
 
 		for k, v := range desired.ObjectMeta.Annotations {
diff --git a/pkg/collector/reconcile/deployment_test.go b/pkg/collector/reconcile/deployment_test.go
index f1e2389e2d..3867900754 100644
--- a/pkg/collector/reconcile/deployment_test.go
+++ b/pkg/collector/reconcile/deployment_test.go
@@ -102,6 +102,29 @@ func TestExpectedDeployments(t *testing.T) {
 		assert.Len(t, expected, 0)
 	})
 
+	t.Run("should update target allocator deployment when the prometheusCR is updated", func(t *testing.T) {
+		ctx := context.Background()
+		createObjectIfNotExists(t, "test-targetallocator", &expectedTADeploy)
+		orgUID := expectedTADeploy.OwnerReferences[0].UID
+
+		updatedParam, err := newParams(expectedTADeploy.Spec.Template.Spec.Containers[0].Image, "")
+		assert.NoError(t, err)
+		updatedParam.Instance.Spec.TargetAllocator.PrometheusCR.Enabled = true
+		updatedDeploy := targetallocator.Deployment(updatedParam.Config, logger, updatedParam.Instance)
+
+		err = expectedDeployments(ctx, param, []v1.Deployment{updatedDeploy})
+		assert.NoError(t, err)
+
+		actual := v1.Deployment{}
+		exists, err := populateObjectIfExists(t, &actual, types.NamespacedName{Namespace: "default", Name: "test-targetallocator"})
+
+		assert.NoError(t, err)
+		assert.True(t, exists)
+		assert.Equal(t, orgUID, actual.OwnerReferences[0].UID)
+		assert.ElementsMatch(t, actual.Spec.Template.Spec.Containers[0].Args, []string{"--enable-prometheus-cr-watcher"})
+		assert.Equal(t, int32(1), *actual.Spec.Replicas)
+	})
+
 	t.Run("should not update target allocator deployment replicas when collector max replicas is set", func(t *testing.T) {
 		replicas, maxReplicas := int32(2), int32(10)
 		param := Params{
@@ -168,29 +191,6 @@ func TestExpectedDeployments(t *testing.T) {
 		assert.Equal(t, int32(2), *actual.Spec.Replicas)
 	})
 
-	t.Run("should not update target allocator deployment when the container image is not updated", func(t *testing.T) {
-		ctx := context.Background()
-		createObjectIfNotExists(t, "test-targetallocator", &expectedTADeploy)
-		orgUID := expectedTADeploy.OwnerReferences[0].UID
-
-		updatedParam, err := newParams("test/test-img", "")
-		assert.NoError(t, err)
-		updatedDeploy := targetallocator.Deployment(updatedParam.Config, logger, param.Instance)
-		*updatedDeploy.Spec.Replicas = int32(3)
-
-		err = expectedDeployments(ctx, param, []v1.Deployment{updatedDeploy})
-		assert.NoError(t, err)
-
-		actual := v1.Deployment{}
-		exists, err := populateObjectIfExists(t, &actual, types.NamespacedName{Namespace: "default", Name: "test-targetallocator"})
-
-		assert.NoError(t, err)
-		assert.True(t, exists)
-		assert.Equal(t, orgUID, actual.OwnerReferences[0].UID)
-		assert.Equal(t, expectedTADeploy.Spec.Template.Spec.Containers[0].Image, actual.Spec.Template.Spec.Containers[0].Image)
-		assert.Equal(t, int32(1), *actual.Spec.Replicas)
-	})
-
 	t.Run("should update target allocator deployment when the container image is updated", func(t *testing.T) {
 		ctx := context.Background()
 		createObjectIfNotExists(t, "test-targetallocator", &expectedTADeploy)