diff --git a/README.md b/README.md
index 0984e421..514143c6 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,9 @@
 [![Downloads](https://static.pepy.tech/badge/opencv-python)](http://pepy.tech/project/opencv-python)
 
+### Keep OpenCV Free
+
+OpenCV is raising funds to keep the library free for everyone, and we need the support of the entire community to do it. [Donate to OpenCV on IndieGoGo](http://igg.me/at/opencv5) to show your support.
+
 - [OpenCV on Wheels](#opencv-on-wheels)
   - [Installation and Usage](#installation-and-usage)
 - [Frequently Asked Questions](#frequently-asked-questions)
diff --git a/setup.py b/setup.py
index 907e3329..766b4bb4 100644
--- a/setup.py
+++ b/setup.py
@@ -310,6 +310,7 @@ def main():
         cmake_source_dir=cmake_source_dir,
     )
 
+    print("OpenCV is raising funds to keep the library free for everyone, and we need the support of the entire community to do it. Donate to OpenCV on IndieGoGo:\nhttps://www.indiegogo.com/projects/opencv-5-support-non-profit-open-source-cv-ai#/")
 
 class RearrangeCMakeOutput:
     """