diff --git a/lib/db/api.js b/lib/db/api.js
index 8cfe98812..58cf635d5 100644
--- a/lib/db/api.js
+++ b/lib/db/api.js
@@ -324,6 +324,7 @@ dbapi.saveDeviceIdentity = function(serial, identity) {
   , product: identity.product
   , cpuPlatform: identity.cpuPlatform
   , openGLESVersion: identity.openGLESVersion
+  , marketName: identity.marketName
   }))
 }
 
diff --git a/lib/units/device/plugins/solo.js b/lib/units/device/plugins/solo.js
index ae78a2d03..e3ba1f404 100644
--- a/lib/units/device/plugins/solo.js
+++ b/lib/units/device/plugins/solo.js
@@ -44,6 +44,7 @@ module.exports = syrup.serial()
         , identity.product
         , identity.cpuPlatform
         , identity.openGLESVersion
+        , identity.marketName
         ))
       ])
     })
diff --git a/lib/util/devutil.js b/lib/util/devutil.js
index da61b0c33..0772cfd7c 100644
--- a/lib/util/devutil.js
+++ b/lib/util/devutil.js
@@ -2,6 +2,7 @@ var util = require('util')
 
 var split = require('split')
 var Promise = require('bluebird')
+var androidDeviceList = require('android-device-list')
 
 var devutil = module.exports = Object.create(null)
 
@@ -135,6 +136,7 @@ devutil.makeIdentity = function(serial, properties) {
   var product = properties['ro.product.name']
   var cpuPlatform = properties['ro.board.platform']
   var openGLESVersion = properties['ro.opengles.version']
+  var marketName = properties['ro.product.device']
 
   openGLESVersion = parseInt(openGLESVersion, 10)
   if (isNaN(openGLESVersion)) {
@@ -157,6 +159,13 @@ devutil.makeIdentity = function(serial, properties) {
     model = model.substr(manufacturer.length)
   }
 
+  if (marketName) {
+    var devices = androidDeviceList.getDevicesByDeviceId(marketName)
+    if (devices.length > 0) {
+      marketName = devices[0].name
+    }
+  }
+
   // Clean up remaining model name
   // model = model.replace(/[_ ]/g, '')
   return {
@@ -171,5 +180,6 @@ devutil.makeIdentity = function(serial, properties) {
   , product: product
   , cpuPlatform: cpuPlatform
   , openGLESVersion: openGLESVersion
+  , marketName: marketName
   }
 }
diff --git a/lib/wire/wire.proto b/lib/wire/wire.proto
index 2b2c60ca6..255cfb0b8 100644
--- a/lib/wire/wire.proto
+++ b/lib/wire/wire.proto
@@ -230,6 +230,7 @@ message DeviceIdentityMessage {
   optional string product = 12;
   optional string cpuPlatform = 13;
   optional string openGLESVersion = 14;
+  optional string marketName = 15;
 }
 
 message DeviceProperty {
diff --git a/package.json b/package.json
index b5fff89cd..d80b4dca6 100644
--- a/package.json
+++ b/package.json
@@ -37,6 +37,7 @@
     "adbkit": "^2.11.1",
     "adbkit-apkreader": "^3.1.1",
     "adbkit-monkey": "^1.0.1",
+    "android-device-list": "^1.2.1",
     "aws-sdk": "^2.4.13",
     "basic-auth": "^1.0.3",
     "bluebird": "^2.10.1",
diff --git a/res/app/device-list/column/device-column-service.js b/res/app/device-list/column/device-column-service.js
index 96dafd305..b131b2faa 100644
--- a/res/app/device-list/column/device-column-service.js
+++ b/res/app/device-list/column/device-column-service.js
@@ -179,6 +179,12 @@ module.exports = function DeviceColumnService($filter, gettext) {
         return device.manufacturer || ''
       }
     })
+  , marketName: TextCell({
+    title: gettext('Market name')
+    , value: function(device) {
+      return device.marketName || ''
+    }
+  })
   , sdk: NumberCell({
       title: gettext('SDK')
     , defaultOrder: 'desc'
diff --git a/res/app/device-list/device-list-controller.js b/res/app/device-list/device-list-controller.js
index f14109e45..2ed5fdcfb 100644
--- a/res/app/device-list/device-list-controller.js
+++ b/res/app/device-list/device-list-controller.js
@@ -55,6 +55,10 @@ module.exports = function DeviceListCtrl(
       name: 'manufacturer'
     , selected: false
     }
+  , {
+      name: 'marketName'
+    , selected: false
+    }
   , {
       name: 'sdk'
     , selected: false