nroman_door_manual_transcription.srt

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There’s this door on the 10th floor I just
hate so much.

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Goddammit!

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Do you ever get this door wrong? “pretty
regularly.”

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How often? “like 30% of the time.”

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Have you seen people misuse it?

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All the time. Every day. Constantly.

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I hate this door.

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Me too Kelsey.

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But here’s the thing: as soon as you start
looking for confusing doors. They. Are. EVERYWHERE.

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Why?

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I feel like Roman Mars would know why.

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Roman: This is 99% invisible, and those doors
you hate are called Norman doors.

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What’s a norman door?

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Roman: Don Norman wrote THE essential book about design. He is the ‘Norman’ of the

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‘norman door.’

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Alright – and where is this guy?

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Roman: ”You Must Go to San Diego”

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Okay!

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Don: Hi joe!

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I’m Don Norman. I’m… gee it’s hard
to describe what i am.

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Roman: Well, he’s been a Professor of psychology, professor of cognitive science, professor

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of computer science, a vice president of advanced technology at apple. But for our purposes

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Don: I was spending a year living in Cambridge, England, and I got so frustrated with my inability

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to use the light switches and the water taps and the doors even, that I wrote this book.

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If I continually get a door wrong, is it my
fault?

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Don: No.

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Roman: A norman door is one where the design tells you to do the opposite of what you’re

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actually supposed to do, or gives the wrong signal and needs a sign to correct it.

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Don: Why is such a simple thing, why does it need an instruction manual? That is, why

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do you have to have a sign that says Push
or Pull. Why not make it obvious?

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Roman: It can be obvious if it’s designed
right.

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Don: There are a couple really basic principles of design, and one of them i’ll call discoverability.

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When I look at something, i should be able to discover what operations i can do.

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Roman: The principle applies to a whole lot more than doors.

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Don: "And it’s amazing with many of our
computer systems today, you can look at it

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and there’s no way of knowing what’s possible. Should i tap it once, or twice, or even triple

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tap? Discoverability, when it’s not there,
well you don’t know how to use something.”

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Roman: Another is feedback.

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Don: So many times, there’s no feedback
– you don’t know what happened, or why

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it happened.

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Roman: And these principles form the basis of how designers and engineers work today:

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commonly known as User- or human-centered design.

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Don: I decided user was a bit degrading, why not call people people?

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It’s amazingly simple, and amazingly seldom practiced.” We call it iterative because

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it goes around in a circle. We observe what is happening today, people doing the task.

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And from that, we say we have some ideas. Here’s what we propose to do.

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Joe: Then you prototype the solution, and
test it.

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And  this process has spread all over the world, and is improving lives - from better every

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day things like the ones Don wrote about,
to using the process to solve huge problems

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in public health in developing countries – water, sanitation, farming, and lots more.

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So what’d be a better, human centered door?

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Don: An ideal door is one where that as I
walk up to it and walk through it. I’m not

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even aware that I had opened a door and shut it. And I don’t have to be aware because

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it’s so well designed that it’s just automatic.

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So if you had a door which had a flat plate,
what could you do? Nothing. The only thing

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you can do is push. So, see? You don’t need
a sign. Flat plate – you push.

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Roman: This kind of push bar with the piece
sticking out on one side works well too, so

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you can see what side you’re supposed to
push on

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Don: Vertical bars could go either way. A
simple little hand thing sort of indicates

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pull.

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Roman: But we still have terrible, terrible
doors in the world. So many of them.

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Don: There are lots of things in life are
fairly standardized. Whether I buy this house

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or not is not a function of whether it has
good doors in it. Except for safety reasons,

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doors tend not to be improved.

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Roman: But the tyranny of bad doors must end.

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I think that it’s a really shitty design
the fact that the put A PULL HANDLE when it’s

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a push. So it should be a flat panel here.
And not a GODDAMN pull handle. that’s how

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i feel about this door. it’s very misleading.
(I agree)

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Roman: You’re right becky. You’re goddamned
right. And if we all thought like you, well,

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we might just design better world together.

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"It won't open because it's a security door!"
"What the **** are you two doing in here?"

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Hey, so as you can see, since I started making
this video, they've since changed the door

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a little bit. Guess it's a step in the right
direction. Thank you so much for watching

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and to 99% invisible, one of my favorite podcasts,
it was so much fun getting to collaborate

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with with them. Check them out on any podcast
app or 99pi.org.