diff --git a/Makefile b/Makefile
index b4c39511c2fa..b1a22a3a37e8 100644
--- a/Makefile
+++ b/Makefile
@@ -19,7 +19,7 @@ GREP_LOGS             := ""
 
 
 # docker image publishing options
-IMAGE_NAMESPACE       ?= quay.io/argoproj
+IMAGE_NAMESPACE       ?= quay.io/pipekitdev
 DEV_IMAGE             ?= $(shell [ `uname -s` = Darwin ] && echo true || echo false)
 
 # declares which cluster to import to in case it's not the default name