diff --git a/eventstore/tasks.py b/eventstore/tasks.py
index 142562e5..47eda84c 100644
--- a/eventstore/tasks.py
+++ b/eventstore/tasks.py
@@ -12,6 +12,7 @@
 from celery.exceptions import SoftTimeLimitExceeded
 from django.conf import settings
 from django.utils import dateparse, timezone
+from requests.auth import HTTPBasicAuth
 from requests.exceptions import RequestException
 from temba_client.exceptions import TembaHttpError
 
@@ -778,3 +779,46 @@ def process_whatsapp_template_send_status():
         status.status = WhatsAppTemplateSendStatus.Status.ACTION_COMPLETED
         status.action_completed_at = timezone.now()
         status.save()
+
+
+@app.task(
+    autoretry_for=(RequestException, SoftTimeLimitExceeded),
+    retry_backoff=True,
+    max_retries=15,
+    acks_late=True,
+    soft_time_limit=10,
+    time_limit=15,
+)
+def get_inbound_intent(text):
+    params = {"question": text}
+    response = requests.get(
+        urljoin(settings.INTENT_CLASSIFIER_URL, "/nlu/"),
+        params=params,
+        auth=HTTPBasicAuth(
+            settings.INTENT_CLASSIFIER_USER, settings.INTENT_CLASSIFIER_PASS
+        ),
+    )
+    response.raise_for_status()
+    return response.json()["intent"]
+
+
+@app.task(
+    autoretry_for=(RequestException, SoftTimeLimitExceeded),
+    retry_backoff=True,
+    max_retries=15,
+    acks_late=True,
+    soft_time_limit=10,
+    time_limit=15,
+)
+def label_whatsapp_message(label, message_id):
+    headers = {
+        "Authorization": "Bearer {}".format(settings.TURN_TOKEN),
+        "content-type": "application/json",
+        "Accept": "application/vnd.v1+json",
+    }
+    response = requests.post(
+        urljoin(settings.TURN_URL, f"/v1/messages/{message_id}/labels"),
+        json={"labels": [label]},
+        headers=headers,
+    )
+    response.raise_for_status()
diff --git a/eventstore/tests/test_whatsapp_actions.py b/eventstore/tests/test_whatsapp_actions.py
index 46e130c7..7d9a05a8 100644
--- a/eventstore/tests/test_whatsapp_actions.py
+++ b/eventstore/tests/test_whatsapp_actions.py
@@ -1,3 +1,4 @@
+import json
 from datetime import timedelta
 from unittest.mock import Mock, patch
 
@@ -203,6 +204,76 @@ def test_handle_edd_label_disabled(self):
             handle_inbound(message)
             handle.assert_not_called
 
+    @responses.activate
+    def test_intent_classification(self):
+        inbound_text = "The test inbound message body"
+        responses.add(
+            responses.GET,
+            "http://intent-classifier/nlu/",
+            json={
+                "question": "The test inbound message body",
+                "intent": "Test Label",
+                "confidence": 90,
+            },
+        )
+
+        responses.add(
+            responses.POST, "http://turn/v1/messages/msg-id-1/labels", json={}
+        )
+
+        message = Mock()
+        message.has_label.return_value = False
+        message.id = "msg-id-1"
+        message.type = "text"
+        message.data = {"text": {"body": inbound_text}}
+
+        handle_inbound(message)
+
+        [intent_call, label_call] = responses.calls
+
+        self.assertEqual(intent_call.request.params, {"question": inbound_text})
+        self.assertEqual(
+            intent_call.request.headers["Authorization"],
+            "Basic bmx1X3VzZXI6bmx1X3Bhc3M=",
+        )
+
+        self.assertEqual(
+            json.loads(label_call.request.body), {"labels": ["Test Label"]}
+        )
+        self.assertEqual(
+            label_call.request.headers["Authorization"],
+            "Bearer turn-token",
+        )
+
+    @responses.activate
+    @override_settings(INTENT_CLASSIFIER_URL=None)
+    def test_intent_classification_disabled(self):
+        inbound_text = "The test inbound message body"
+
+        message = Mock()
+        message.has_label.return_value = False
+        message.id = "msg-id-1"
+        message.type = "text"
+        message.data = {"text": {"body": inbound_text}}
+
+        handle_inbound(message)
+
+        self.assertEqual(len(responses.calls), 0)
+
+    @responses.activate
+    def test_intent_classification_yes(self):
+        inbound_text = "YES"
+
+        message = Mock()
+        message.has_label.return_value = False
+        message.id = "msg-id-1"
+        message.type = "text"
+        message.data = {"text": {"body": inbound_text}}
+
+        handle_inbound(message)
+
+        self.assertEqual(len(responses.calls), 0)
+
 
 class UpdateRapidproAlertOptoutTests(DjangoTestCase):
     def test_contact_update_is_called(self):
diff --git a/eventstore/whatsapp_actions.py b/eventstore/whatsapp_actions.py
index 83e7c7f1..30d148fe 100644
--- a/eventstore/whatsapp_actions.py
+++ b/eventstore/whatsapp_actions.py
@@ -4,7 +4,9 @@
 from eventstore.models import SMS_CHANNELTYPE, DeliveryFailure, Event, OptOut
 from eventstore.tasks import (
     async_create_flow_start,
+    get_inbound_intent,
     get_rapidpro_contact_by_msisdn,
+    label_whatsapp_message,
     send_helpdesk_response_to_dhis2,
     update_rapidpro_contact,
 )
@@ -57,6 +59,14 @@ def handle_inbound(message):
     if not settings.DISABLE_EDD_LABEL_FLOW and message.has_label("EDD ISSUE"):
         handle_edd_message(message)
 
+    if settings.INTENT_CLASSIFIER_URL and message.type == "text":
+        text = message.data["text"]["body"]
+        if text.lower() != "yes":
+            chain(
+                get_inbound_intent.s(),
+                label_whatsapp_message.s(message.id),
+            ).delay(text)
+
 
 def update_rapidpro_alert_optout(message):
     update_rapidpro_contact.delay(
diff --git a/ndoh_hub/settings.py b/ndoh_hub/settings.py
index e7acf7ee..13e69149 100644
--- a/ndoh_hub/settings.py
+++ b/ndoh_hub/settings.py
@@ -408,3 +408,7 @@
 WHATSAPP_TEMPLATE_SEND_TIMEOUT_HOURS = env.int(
     "WHATSAPP_TEMPLATE_SEND_TIMEOUT_HOURS", 3
 )
+
+INTENT_CLASSIFIER_URL = env.str("INTENT_CLASSIFIER_URL", None)
+INTENT_CLASSIFIER_USER = env.str("INTENT_CLASSIFIER_USER", None)
+INTENT_CLASSIFIER_PASS = env.str("INTENT_CLASSIFIER_PASS", None)
diff --git a/ndoh_hub/testsettings.py b/ndoh_hub/testsettings.py
index e9fa8f9c..07bd42cb 100644
--- a/ndoh_hub/testsettings.py
+++ b/ndoh_hub/testsettings.py
@@ -26,3 +26,7 @@
 AAQ_CORE_API_URL = "http://aaqcore"
 AAQ_UD_API_URL = "http://aaqud"
 AAQ_V2_API_URL = "http://aaq_v2"
+
+INTENT_CLASSIFIER_URL = "http://intent-classifier"
+INTENT_CLASSIFIER_USER = "nlu_user"
+INTENT_CLASSIFIER_PASS = "nlu_pass"