diff --git a/integrationExamples/gpt/hello_world_emoteev.html b/integrationExamples/gpt/hello_world_emoteev.html
index 5a33e2d9701..f41ef308332 100644
--- a/integrationExamples/gpt/hello_world_emoteev.html
+++ b/integrationExamples/gpt/hello_world_emoteev.html
@@ -5,68 +5,99 @@
     <script async src="//www.googletagservices.com/tag/js/gpt.js"></script>
     <script type="text/javascript" src="../../build/dev/prebid.js" async></script>
     <script>
-      const sizes = [
-        [300, 250],
-        [250, 300],
-        [300, 600]
-      ];
-      const PREBID_TIMEOUT = 3000;
-      const FAILSAFE_TIMEOUT = 3000;
+        const sizes = [
+            [728, 90],  // Footer
+            [750, 200], // Content
+            [300, 250], // Content
+            [320, 480], // Overlay
 
-      const adUnits = [{
-        code: '/19968336/header-bid-tag-1',
-        mediaTypes: {
-          banner: {
-            sizes: sizes
-          }
-        },
-        bids: [{
-          bidder: 'emoteev',
-          params: {
-            adSpaceId: 5084,
-          }
-        }]
-      }];
+            // some further examples from https://www.iab.com/wp-content/uploads/2017/08/IABNewAdPortfolio_FINAL_2017.pdf
+            [900, 225], // IAB: horizontal, Billboard
+            [900, 450], // IAB: horizontal, Half Page
+            [300, 150], // IAB: horizontal 2x1 and tiles Financial
+            [300, 600], // IAB: vertical 1x2
+            [300, 900]  // IAB: vertical 1x3 Portrait
+        ];
+        const PREBID_TIMEOUT = 3000;
+        const FAILSAFE_TIMEOUT = 3000;
 
-      // ======== DO NOT EDIT BELOW THIS LINE =========== //
-      var googletag = googletag || {};
-      googletag.cmd = googletag.cmd || [];
-      googletag.cmd.push(function () {
-        googletag.pubads().disableInitialLoad();
-      });
+        const adUnits = [{
+            code: '/19968336/header-bid-tag-1',
+            mediaTypes: {
+                banner: {
+                    sizes: sizes
+                }
+            },
+            bids: [{
+                bidder: 'emoteev',
+                params: {
+                    adSpaceId: 5084,
+                    context: 'content',
+                    externalId: null
+                }
+            }, {
+                bidder: 'emoteev',
+                params: {
+                    adSpaceId: 5084,
+                    context: 'footer',
+                    externalId: null
+                }
+            }, {
+                bidder: 'emoteev',
+                params: {
+                    adSpaceId: 5084,
+                    context: 'overlay',
+                    externalId: null
+                }
+            }, {
+                bidder: 'emoteev',
+                params: {
+                    adSpaceId: 5084,
+                    context: 'wallpaper',
+                    externalId: null
+                }
+            }]
+        }];
 
-      var pbjs = pbjs || {};
-      pbjs.que = pbjs.que || [];
-
-      pbjs.que.push(function () {
-        pbjs.addAdUnits(adUnits);
-        pbjs.requestBids({
-          bidsBackHandler: initAdserver,
-          timeout: PREBID_TIMEOUT
+        // ======== DO NOT EDIT BELOW THIS LINE =========== //
+        var googletag = googletag || {};
+        googletag.cmd = googletag.cmd || [];
+        googletag.cmd.push(function () {
+            googletag.pubads().disableInitialLoad();
         });
-      });
 
-      function initAdserver() {
-        if (pbjs.initAdserverSet) return;
-        pbjs.initAdserverSet = true;
-        googletag.cmd.push(function () {
-          pbjs.que.push(function () {
-            pbjs.setTargetingForGPTAsync();
-            googletag.pubads().refresh();
-          });
+        var pbjs = pbjs || {};
+        pbjs.que = pbjs.que || [];
+
+        pbjs.que.push(function () {
+            pbjs.addAdUnits(adUnits);
+            pbjs.requestBids({
+                bidsBackHandler: initAdserver,
+                timeout: PREBID_TIMEOUT
+            });
         });
-      }
 
-      setTimeout(function () {
-        initAdserver();
-      }, FAILSAFE_TIMEOUT);
+        function initAdserver() {
+            if (pbjs.initAdserverSet) return;
+            pbjs.initAdserverSet = true;
+            googletag.cmd.push(function () {
+                pbjs.que.push(function () {
+                    pbjs.setTargetingForGPTAsync();
+                    googletag.pubads().refresh();
+                });
+            });
+        }
+
+        setTimeout(function () {
+            initAdserver();
+        }, FAILSAFE_TIMEOUT);
 
-      googletag.cmd.push(function () {
-        googletag.defineSlot('/19968336/header-bid-tag-1', sizes, 'div-1')
-          .addService(googletag.pubads());
-        googletag.pubads().enableSingleRequest();
-        googletag.enableServices();
-      });
+        googletag.cmd.push(function () {
+            googletag.defineSlot('/19968336/header-bid-tag-1', sizes, 'div-1')
+                .addService(googletag.pubads());
+            googletag.pubads().enableSingleRequest();
+            googletag.enableServices();
+        });
     </script>
 </head>
 
@@ -75,9 +106,9 @@ <h2>Basic Prebid.js Example</h2>
 <h5>Div-1</h5>
 <div id='div-1'>
     <script type='text/javascript'>
-      googletag.cmd.push(function () {
-        googletag.display('div-1');
-      });
+        googletag.cmd.push(function () {
+            googletag.display('div-1');
+        });
 
     </script>
 </div>
diff --git a/modules/emoteevBidAdapter.js b/modules/emoteevBidAdapter.js
index 4436d39bb70..db84b6ea36d 100644
--- a/modules/emoteevBidAdapter.js
+++ b/modules/emoteevBidAdapter.js
@@ -22,11 +22,12 @@ import {
   contains,
   deepAccess,
   isArray,
-  getParameterByName
+  isInteger,
+  getParameterByName,
+  getCookie
 } from '../src/utils';
 import {config} from '../src/config';
 import * as url from '../src/url';
-import {getCookie} from './pubCommonId';
 
 export const BIDDER_CODE = 'emoteev';
 
@@ -60,6 +61,19 @@ export const ON_ADAPTER_CALLED = 'on_adapter_called';
 export const ON_BID_WON = 'on_bid_won';
 export const ON_BIDDER_TIMEOUT = 'on_bidder_timeout';
 
+export const IN_CONTENT = 'content';
+export const FOOTER = 'footer';
+export const OVERLAY = 'overlay';
+export const WALLPAPER = 'wallpaper';
+
+/**
+ * Vendor ID assigned to Emoteev from the Global Vendor & CMP List.
+ *
+ * See https://vendorlist.consensu.org/vendorinfo.json for more information.
+ * @type {number}
+ */
+export const VENDOR_ID = 15;
+
 /**
  * Pure function. See http://prebid.org/dev-docs/bidder-adaptor.html#valid-build-requests-array for detailed semantic.
  *
@@ -71,6 +85,8 @@ export const isBidRequestValid = (bidRequest) => {
     bidRequest &&
     bidRequest.params &&
     deepAccess(bidRequest, 'params.adSpaceId') &&
+    validateContext(deepAccess(bidRequest, 'params.context')) &&
+    validateExternalId(deepAccess(bidRequest, 'params.externalId')) &&
     bidRequest.bidder === BIDDER_CODE &&
     validateSizes(deepAccess(bidRequest, 'mediaTypes.banner.sizes')));
 };
@@ -89,7 +105,7 @@ export const buildRequests = (env, debug, currency, validBidRequests, bidderRequ
   return {
     method: 'POST',
     url: bidderUrl(env),
-    data: JSON.stringify(requestsPayload(debug, currency, validBidRequests, bidderRequest))
+    data: JSON.stringify(requestsPayload(debug, currency, validBidRequests, bidderRequest)) // Keys with undefined values will be filtered out.
   };
 };
 
@@ -264,7 +280,23 @@ export const userSyncImageUrl = env => url.format({
  * @param {Array<Array<int>>} sizes
  * @returns {boolean} are sizes valid?
  */
-const validateSizes = sizes => isArray(sizes) && sizes.some(size => isArray(size) && size.length === 2);
+export const validateSizes = sizes => isArray(sizes) && sizes.length > 0 && sizes.every(size => isArray(size) && size.length === 2);
+
+/**
+ * Pure function.
+ *
+ * @param {string} context
+ * @returns {boolean} is param `context` valid?
+ */
+export const validateContext = context => contains([IN_CONTENT, FOOTER, OVERLAY, WALLPAPER], context);
+
+/**
+ * Pure function.
+ *
+ * @param {(number|null|undefined)} externalId
+ * @returns {boolean} is param `externalId` valid?
+ */
+export const validateExternalId = externalId => externalId === undefined || externalId === null || (isInteger(externalId) && externalId > 0);
 
 /**
  * Pure function.
@@ -282,6 +314,14 @@ export const conformBidRequest = bidRequest => {
   };
 };
 
+/**
+ * Pure function.
+ *
+ * @param {object} bidderRequest
+ * @returns {(boolean|undefined)} raw consent data.
+ */
+export const gdprConsent = (bidderRequest) => (deepAccess(bidderRequest, 'gdprConsent.vendorData.vendorConsents') || {})[VENDOR_ID];
+
 /**
  * Pure function.
  *
@@ -306,7 +346,7 @@ export const requestsPayload = (debug, currency, validBidRequests, bidderRequest
       isWebGLEnabled(document)),
     userAgent: navigator.userAgent,
     gdprApplies: deepAccess(bidderRequest, 'gdprConsent.gdprApplies'),
-    gdprConsent: deepAccess(bidderRequest, 'gdprConsent.consentString'),
+    gdprConsent: gdprConsent(bidderRequest),
   };
 };
 
@@ -426,7 +466,7 @@ export const getDeviceInfo = (deviceDimensions, viewDimensions, documentDimensio
  * Pure function
  * @param {object} config pbjs config value
  * @param {string} parameter Environment override from URL query param.
- * @returns One of [PRODUCTION, STAGING, DEVELOPMENT].
+ * @returns {string} One of [PRODUCTION, STAGING, DEVELOPMENT].
  */
 export const resolveEnv = (config, parameter) => {
   const configEnv = deepAccess(config, 'emoteev.env');
diff --git a/modules/emoteevBidAdapter.md b/modules/emoteevBidAdapter.md
index 88b0b21a96f..226a8374369 100644
--- a/modules/emoteevBidAdapter.md
+++ b/modules/emoteevBidAdapter.md
@@ -18,14 +18,16 @@ Module that connects to Emoteev's demand sources
             code: 'test-div',
             mediaTypes: {
                 banner: {
-                    sizes: [[300, 250]],
+                    sizes: [[720, 90]],
                 }
             },
             bids: [
                 {
                     bidder: 'emoteev',
                     params: {
-                        adSpaceId: 5084
+                        adSpaceId: 5084,
+                        context: 'footer',
+                        externalId: 42,
                     }
                 }
             ]
diff --git a/test/spec/modules/emoteevBidAdapter_spec.js b/test/spec/modules/emoteevBidAdapter_spec.js
index a5460ab939d..aa97b58ec38 100644
--- a/test/spec/modules/emoteevBidAdapter_spec.js
+++ b/test/spec/modules/emoteevBidAdapter_spec.js
@@ -15,20 +15,23 @@ import {
   DEVELOPMENT,
   EVENTS_PATH,
   eventsUrl,
+  FOOTER,
+  gdprConsent,
   getDeviceDimensions,
   getDeviceInfo,
   getDocumentDimensions,
   getUserSyncs,
   getViewDimensions,
+  IN_CONTENT,
   interpretResponse,
   isBidRequestValid,
-  isWebGLEnabled,
   ON_ADAPTER_CALLED,
   ON_BID_WON,
   ON_BIDDER_TIMEOUT,
   onBidWon,
   onAdapterCalled,
   onTimeout,
+  OVERLAY,
   PRODUCTION,
   requestsPayload,
   resolveDebug,
@@ -39,10 +42,14 @@ import {
   USER_SYNC_IMAGE_PATH,
   userSyncIframeUrl,
   userSyncImageUrl,
+  validateSizes,
+  validateContext,
+  validateExternalId,
+  VENDOR_ID,
+  WALLPAPER,
 } from 'modules/emoteevBidAdapter';
 import * as url from '../../../src/url';
 import * as utils from '../../../src/utils';
-import * as pubCommonId from '../../../modules/pubCommonId';
 import {config} from '../../../src/config';
 
 const cannedValidBidRequests = [{
@@ -53,7 +60,11 @@ const cannedValidBidRequests = [{
   bidder: 'emoteev',
   bidderRequestId: '1203b39fecc6a5',
   crumbs: {pubcid: 'f3371d16-4e8b-42b5-a770-7e5be1fdf03d'},
-  params: {adSpaceId: 5084},
+  params: {
+    adSpaceId: 5084,
+    context: IN_CONTENT,
+    externalId: 42
+  },
   sizes: [[300, 250], [250, 300], [300, 600]],
   transactionId: '58dbd732-7a39-45f1-b23e-1c24051a941c',
 }];
@@ -74,7 +85,7 @@ const cannedBidderRequest = {
   timeout: 3000,
   gdprConsent: {
     gdprApplies: true,
-    consentString: 'my consentString'
+    vendorData: {vendorConsents: {[VENDOR_ID]: true}},
   }
 };
 const serverResponse =
@@ -102,6 +113,8 @@ describe('emoteevBidAdapter', function () {
         bidId: '23a45b4e3',
         params: {
           adSpaceId: 12345,
+          context: IN_CONTENT,
+          externalId: 42
         },
         mediaTypes: {
           banner: {
@@ -120,6 +133,8 @@ describe('emoteevBidAdapter', function () {
         bidder: '', // invalid bidder
         params: {
           adSpaceId: 12345,
+          context: IN_CONTENT,
+          externalId: 42
         },
         mediaTypes: {
           banner: {
@@ -131,6 +146,21 @@ describe('emoteevBidAdapter', function () {
         bidder: 'emoteev',
         params: {
           adSpaceId: '', // invalid adSpaceId
+          context: IN_CONTENT,
+          externalId: 42
+        },
+        mediaTypes: {
+          banner: {
+            sizes: [[750, 200]]
+          }
+        },
+      })).to.equal(false);
+      expect(isBidRequestValid({
+        bidder: 'emoteev',
+        params: {
+          adSpaceId: 12345,
+          context: 'something', // invalid context
+          externalId: 42
         },
         mediaTypes: {
           banner: {
@@ -142,6 +172,21 @@ describe('emoteevBidAdapter', function () {
         bidder: 'emoteev',
         params: {
           adSpaceId: 12345,
+          context: IN_CONTENT,
+          externalId: 'lol' // invalid externalId
+        },
+        mediaTypes: {
+          banner: {
+            sizes: [[750, 200]]
+          }
+        },
+      })).to.equal(false);
+      expect(isBidRequestValid({
+        bidder: 'emoteev',
+        params: {
+          adSpaceId: 12345,
+          context: IN_CONTENT,
+          externalId: 42
         },
         mediaTypes: {
           banner: {
@@ -401,6 +446,39 @@ describe('emoteevBidAdapter', function () {
     });
   });
 
+  describe('gdprConsent', function () {
+    describe('gdpr applies, consent given', function () {
+      const bidderRequest = {
+        ...cannedBidderRequest,
+        gdprConsent: {
+          gdprApplies: true,
+          vendorData: {vendorConsents: {[VENDOR_ID]: true}},
+        }
+      };
+      expect(gdprConsent(bidderRequest)).to.deep.equal(true);
+    });
+    describe('gdpr applies, consent withdrawn', function () {
+      const bidderRequest = {
+        ...cannedBidderRequest,
+        gdprConsent: {
+          gdprApplies: true,
+          vendorData: {vendorConsents: {[VENDOR_ID]: false}},
+        }
+      };
+      expect(gdprConsent(bidderRequest)).to.deep.equal(false);
+    });
+    describe('gdpr applies, consent unknown', function () {
+      const bidderRequest = {
+        ...cannedBidderRequest,
+        gdprConsent: {
+          gdprApplies: true,
+          vendorData: {},
+        }
+      };
+      expect(gdprConsent(bidderRequest)).to.deep.equal(undefined);
+    });
+  });
+
   describe('requestsPayload', function () {
     const
       currency = 'EUR',
@@ -418,7 +496,7 @@ describe('emoteevBidAdapter', function () {
       'deviceInfo',
       'userAgent',
       'gdprApplies',
-      'gdprConsent'
+      'gdprConsent',
     );
 
     expect(payload.bidRequests[0]).to.exist.and.have.all.keys(
@@ -449,7 +527,6 @@ describe('emoteevBidAdapter', function () {
     );
     expect(payload.userAgent).to.deep.equal(navigator.userAgent);
     expect(payload.gdprApplies).to.deep.equal(cannedBidderRequest.gdprConsent.gdprApplies);
-    expect(payload.gdprConsent).to.deep.equal(cannedBidderRequest.gdprConsent.consentString);
   });
 
   describe('getViewDimensions', function () {
@@ -665,7 +742,7 @@ describe('emoteevBidAdapter', function () {
     let getParameterByNameSpy;
     beforeEach(function () {
       triggerPixelSpy = sinon.spy(utils, 'triggerPixel');
-      getCookieSpy = sinon.spy(pubCommonId, 'getCookie');
+      getCookieSpy = sinon.spy(utils, 'getCookie');
       getConfigSpy = sinon.spy(config, 'getConfig');
       getParameterByNameSpy = sinon.spy(utils, 'getParameterByName');
     });
@@ -692,7 +769,7 @@ describe('emoteevBidAdapter', function () {
         };
         spec.isBidRequestValid(validBidRequest);
         sinon.assert.notCalled(utils.triggerPixel);
-        sinon.assert.notCalled(pubCommonId.getCookie);
+        sinon.assert.notCalled(utils.getCookie);
         sinon.assert.notCalled(config.getConfig);
         sinon.assert.notCalled(utils.getParameterByName);
       });
@@ -700,7 +777,7 @@ describe('emoteevBidAdapter', function () {
         const invalidBidRequest = {};
         spec.isBidRequestValid(invalidBidRequest);
         sinon.assert.notCalled(utils.triggerPixel);
-        sinon.assert.notCalled(pubCommonId.getCookie);
+        sinon.assert.notCalled(utils.getCookie);
         sinon.assert.notCalled(config.getConfig);
         sinon.assert.notCalled(utils.getParameterByName);
       });
@@ -709,7 +786,7 @@ describe('emoteevBidAdapter', function () {
       it('has intended side-effects', function () {
         spec.buildRequests(cannedValidBidRequests, cannedBidderRequest);
         sinon.assert.notCalled(utils.triggerPixel);
-        sinon.assert.notCalled(pubCommonId.getCookie);
+        sinon.assert.notCalled(utils.getCookie);
         sinon.assert.callCount(config.getConfig, 3);
         sinon.assert.callCount(utils.getParameterByName, 2);
       });
@@ -718,7 +795,7 @@ describe('emoteevBidAdapter', function () {
       it('has intended side-effects', function () {
         spec.interpretResponse(serverResponse);
         sinon.assert.notCalled(utils.triggerPixel);
-        sinon.assert.notCalled(pubCommonId.getCookie);
+        sinon.assert.notCalled(utils.getCookie);
         sinon.assert.notCalled(config.getConfig);
         sinon.assert.notCalled(utils.getParameterByName);
       });
@@ -728,7 +805,7 @@ describe('emoteevBidAdapter', function () {
         const bidObject = serverResponse.body[0];
         spec.onBidWon(bidObject);
         sinon.assert.calledOnce(utils.triggerPixel);
-        sinon.assert.calledOnce(pubCommonId.getCookie);
+        sinon.assert.calledOnce(utils.getCookie);
         sinon.assert.calledOnce(config.getConfig);
         sinon.assert.calledOnce(utils.getParameterByName);
       });
@@ -737,7 +814,7 @@ describe('emoteevBidAdapter', function () {
       it('has intended side-effects', function () {
         spec.onTimeout(cannedValidBidRequests[0]);
         sinon.assert.calledOnce(utils.triggerPixel);
-        sinon.assert.notCalled(pubCommonId.getCookie);
+        sinon.assert.notCalled(utils.getCookie);
         sinon.assert.calledOnce(config.getConfig);
         sinon.assert.calledOnce(utils.getParameterByName);
       });
@@ -746,10 +823,44 @@ describe('emoteevBidAdapter', function () {
       it('has intended side-effects', function () {
         spec.getUserSyncs({});
         sinon.assert.notCalled(utils.triggerPixel);
-        sinon.assert.notCalled(pubCommonId.getCookie);
+        sinon.assert.notCalled(utils.getCookie);
         sinon.assert.calledOnce(config.getConfig);
         sinon.assert.calledOnce(utils.getParameterByName);
       });
     });
   });
+
+  describe('validateSizes', function () {
+    it('only accepts valid array of sizes', function () {
+      expect(validateSizes([])).to.deep.equal(false);
+      expect(validateSizes([[]])).to.deep.equal(false);
+      expect(validateSizes([[450, 450], undefined])).to.deep.equal(false);
+      expect(validateSizes([[450, 450], 'size'])).to.deep.equal(false);
+      expect(validateSizes([[1, 1]])).to.deep.equal(true);
+      expect(validateSizes([[1, 1], [450, 450]])).to.deep.equal(true);
+    });
+  });
+
+  describe('validateContext', function () {
+    it('only accepts valid context', function () {
+      expect(validateContext(IN_CONTENT)).to.deep.equal(true);
+      expect(validateContext(FOOTER)).to.deep.equal(true);
+      expect(validateContext(OVERLAY)).to.deep.equal(true);
+      expect(validateContext(WALLPAPER)).to.deep.equal(true);
+      expect(validateContext(null)).to.deep.equal(false);
+      expect(validateContext('anything else')).to.deep.equal(false);
+    });
+  });
+
+  describe('validateExternalId', function () {
+    it('only accepts a positive integer or null', function () {
+      expect(validateExternalId(0)).to.deep.equal(false);
+      expect(validateExternalId(42)).to.deep.equal(true);
+      expect(validateExternalId(42.0)).to.deep.equal(true); // edge case: valid externalId
+      expect(validateExternalId(3.14159)).to.deep.equal(false);
+      expect(validateExternalId('externalId')).to.deep.equal(false);
+      expect(validateExternalId(undefined)).to.deep.equal(true);
+      expect(validateExternalId(null)).to.deep.equal(true);
+    });
+  });
 });