From a208e33f3c9ea06fcf744483f1fcc0d17ee4c5f8 Mon Sep 17 00:00:00 2001 From: Ilya Matiach Date: Fri, 20 May 2022 13:02:44 -0400 Subject: [PATCH] Fix typo in motivation docs personalize -> personalized --- doc/spec/motivation.rst | 2 +- 1 file changed, 1 insertion(+), 1 deletion(-) diff --git a/doc/spec/motivation.rst b/doc/spec/motivation.rst index a52ebdeed..90b061771 100644 --- a/doc/spec/motivation.rst +++ b/doc/spec/motivation.rst @@ -36,7 +36,7 @@ Customer Targeting An important problem in modern business analytics is building automated tools to prioritize customer acquisition and personalize customer interactions to increase sales and revenue. Typically businesses -will offer personalize incentives to customers to increase spend or increase the level of +will offer personalized incentives to customers to increase spend or increase the level of engagement via more human resources. Any such personalized intervention corresponds to a monetary investment and the main question that business analytics are called to answer is: what is the return on investment (ROI)?