diff --git a/docs/changelog/2069.bugfix.rst b/docs/changelog/2069.bugfix.rst
new file mode 100644
index 000000000..704655fc8
--- /dev/null
+++ b/docs/changelog/2069.bugfix.rst
@@ -0,0 +1 @@
+Bump embeded setuptools from ``52.0.0`` to ``53.0.0`` - by :user:`gaborbernat`
diff --git a/src/virtualenv/seed/wheels/embed/__init__.py b/src/virtualenv/seed/wheels/embed/__init__.py
index 992c85670..99e076fe2 100644
--- a/src/virtualenv/seed/wheels/embed/__init__.py
+++ b/src/virtualenv/seed/wheels/embed/__init__.py
@@ -7,27 +7,27 @@
 BUNDLE_SUPPORT = {
     "3.10": {
         "pip": "pip-21.0.1-py3-none-any.whl",
-        "setuptools": "setuptools-52.0.0-py3-none-any.whl",
+        "setuptools": "setuptools-53.0.0-py3-none-any.whl",
         "wheel": "wheel-0.36.2-py2.py3-none-any.whl",
     },
     "3.9": {
         "pip": "pip-21.0.1-py3-none-any.whl",
-        "setuptools": "setuptools-52.0.0-py3-none-any.whl",
+        "setuptools": "setuptools-53.0.0-py3-none-any.whl",
         "wheel": "wheel-0.36.2-py2.py3-none-any.whl",
     },
     "3.8": {
         "pip": "pip-21.0.1-py3-none-any.whl",
-        "setuptools": "setuptools-52.0.0-py3-none-any.whl",
+        "setuptools": "setuptools-53.0.0-py3-none-any.whl",
         "wheel": "wheel-0.36.2-py2.py3-none-any.whl",
     },
     "3.7": {
         "pip": "pip-21.0.1-py3-none-any.whl",
-        "setuptools": "setuptools-52.0.0-py3-none-any.whl",
+        "setuptools": "setuptools-53.0.0-py3-none-any.whl",
         "wheel": "wheel-0.36.2-py2.py3-none-any.whl",
     },
     "3.6": {
         "pip": "pip-21.0.1-py3-none-any.whl",
-        "setuptools": "setuptools-52.0.0-py3-none-any.whl",
+        "setuptools": "setuptools-53.0.0-py3-none-any.whl",
         "wheel": "wheel-0.36.2-py2.py3-none-any.whl",
     },
     "3.5": {
diff --git a/src/virtualenv/seed/wheels/embed/setuptools-52.0.0-py3-none-any.whl b/src/virtualenv/seed/wheels/embed/setuptools-53.0.0-py3-none-any.whl
similarity index 97%
rename from src/virtualenv/seed/wheels/embed/setuptools-52.0.0-py3-none-any.whl
rename to src/virtualenv/seed/wheels/embed/setuptools-53.0.0-py3-none-any.whl
index 9eb776ecf..a1effff18 100644
Binary files a/src/virtualenv/seed/wheels/embed/setuptools-52.0.0-py3-none-any.whl and b/src/virtualenv/seed/wheels/embed/setuptools-53.0.0-py3-none-any.whl differ