diff --git a/adserver/auth/admin.py b/adserver/auth/admin.py
index 1d37566e..928742e0 100644
--- a/adserver/auth/admin.py
+++ b/adserver/auth/admin.py
@@ -17,7 +17,14 @@ class UserAdmin(SimpleHistoryAdmin):
         (None, {"fields": ("email", "name", "password")}),
         (
             _("Ad server details"),
-            {"fields": ("advertisers", "publishers", "notify_on_completed_flights")},
+            {
+                "fields": (
+                    "advertisers",
+                    "publishers",
+                    "flight_notifications",
+                    "notify_on_completed_flights",  # DEPRECATED
+                )
+            },
         ),
         (
             _("Permissions"),
diff --git a/adserver/auth/migrations/0007_rename_flight_notifications.py b/adserver/auth/migrations/0007_rename_flight_notifications.py
new file mode 100644
index 00000000..9b0fc2ac
--- /dev/null
+++ b/adserver/auth/migrations/0007_rename_flight_notifications.py
@@ -0,0 +1,27 @@
+# Generated by Django 5.0.7 on 2024-08-16 22:00
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("adserver_auth", "0006_simple_history_upgrade"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="historicaluser",
+            name="flight_notifications",
+            field=models.BooleanField(
+                default=True, help_text="Receive email notification about ad flights"
+            ),
+        ),
+        migrations.AddField(
+            model_name="user",
+            name="flight_notifications",
+            field=models.BooleanField(
+                default=True, help_text="Receive email notification about ad flights"
+            ),
+        ),
+    ]
diff --git a/adserver/auth/migrations/0008_data_flight_notifications.py b/adserver/auth/migrations/0008_data_flight_notifications.py
new file mode 100644
index 00000000..77d8fe8e
--- /dev/null
+++ b/adserver/auth/migrations/0008_data_flight_notifications.py
@@ -0,0 +1,23 @@
+# Generated by Django 5.0.7 on 2024-08-16 22:01
+
+from django.db import migrations
+
+
+def forwards(apps, schema_editor):
+    """Update flight notifications field."""
+    User = apps.get_model("adserver_auth", "User")
+
+    for user in User.objects.all():
+        user.flight_notifications = user.notify_on_completed_flights
+        user.save()
+
+
+class Migration(migrations.Migration):
+
+    dependencies = [
+        ("adserver_auth", "0007_rename_flight_notifications"),
+    ]
+
+    operations = [
+        migrations.RunPython(forwards, reverse_code=migrations.RunPython.noop)
+    ]
diff --git a/adserver/auth/models.py b/adserver/auth/models.py
index 0ad83670..9d2d7889 100644
--- a/adserver/auth/models.py
+++ b/adserver/auth/models.py
@@ -83,6 +83,11 @@ class User(AbstractBaseUser, PermissionsMixin):
     publishers = models.ManyToManyField(Publisher, blank=True)
 
     # Notifications
+    flight_notifications = models.BooleanField(
+        default=True,
+        help_text=_("Receive email notification about ad flights"),
+    )
+    # DEPRECATED and replaced by `flight_notifications`
     notify_on_completed_flights = models.BooleanField(
         default=True,
         help_text=_(
diff --git a/adserver/forms.py b/adserver/forms.py
index 877ec85a..bf7ee1af 100644
--- a/adserver/forms.py
+++ b/adserver/forms.py
@@ -1357,8 +1357,8 @@ def save(self, commit=True):
             user = super().save(commit)
             user.invite_user()
 
-        # Track who added this user
-        update_change_reason(user, "Invited via authorized users view")
+            # Track who added this user
+            update_change_reason(user, "Invited via authorized users view")
 
         # You will need to add the user to the publisher/advertiser in the view
         return user
@@ -1387,7 +1387,7 @@ def __init__(self, *args, **kwargs):
             ),
             Fieldset(
                 _("Notification settings"),
-                "notify_on_completed_flights",
+                "flight_notifications",
                 css_class="my-3",
             ),
             Submit("submit", _("Update account")),
@@ -1395,7 +1395,7 @@ def __init__(self, *args, **kwargs):
 
     class Meta:
         model = get_user_model()
-        fields = ("name", "notify_on_completed_flights")
+        fields = ("name", "flight_notifications")
 
 
 class SupportForm(forms.Form):
diff --git a/adserver/tasks.py b/adserver/tasks.py
index d1ca98b4..878cfed0 100644
--- a/adserver/tasks.py
+++ b/adserver/tasks.py
@@ -763,6 +763,61 @@ def notify_on_ad_image_change(advertisement_id):
     )
 
 
+@app.task()
+def notify_of_first_flight_launched():
+    """Notify when an advertiser's first ever flight launches."""
+    start_date = get_ad_day().date() - datetime.timedelta(days=1)
+    site = get_current_site(request=None)
+
+    # Get advertisers who launched today and
+    # exclude advertisers with flights launched before today
+    advertisers_launched_today = Flight.objects.filter(
+        live=True,
+        start_date=start_date,
+    ).values("campaign__advertiser")
+    advertisers_launched_before_today = Flight.objects.filter(
+        start_date__lt=start_date,
+    ).values("campaign__advertiser")
+
+    for advertiser in Advertiser.objects.filter(
+        pk__in=advertisers_launched_today
+    ).exclude(pk__in=advertisers_launched_before_today):
+        log.debug(
+            "Advertiser with first flights launched today. advertiser=%s", advertiser
+        )
+
+        flights = Flight.objects.filter(
+            live=True,
+            start_date=start_date,
+            campaign__advertiser=advertiser,
+        ).select_related()
+
+        if settings.FRONT_ENABLED:
+            to_addresses = [
+                u.email for u in advertiser.user_set.all() if u.flight_notifications
+            ]
+
+            context = {
+                "site": site,
+                "flights": flights,
+                "advertiser": advertiser,
+            }
+
+            with mail.get_connection(
+                settings.FRONT_BACKEND,
+                sender_name=f"{site.name} Flight Tracker",
+            ) as connection:
+                message = mail.EmailMessage(
+                    _("Advertising launched - %(name)s") % {"name": site.name},
+                    render_to_string("adserver/email/flights-launched.html", context),
+                    from_email=settings.DEFAULT_FROM_EMAIL,  # Front doesn't use this
+                    to=to_addresses,
+                    connection=connection,
+                )
+                message.draft = True  # Only create a draft for now
+                message.send()
+
+
 @app.task()
 def notify_of_autorenewing_flights(days_before=7):
     """Send a note to flights set to renew automatically."""
@@ -781,9 +836,7 @@ def notify_of_autorenewing_flights(days_before=7):
             site = get_current_site(request=None)
 
             to_addresses = [
-                u.email
-                for u in advertiser.user_set.all()
-                if u.notify_on_completed_flights
+                u.email for u in advertiser.user_set.all() if u.flight_notifications
             ]
 
             context = {
@@ -932,9 +985,7 @@ def notify_of_completed_flights():
             advertiser = Advertiser.objects.get(slug=advertiser_slug)
 
             to_addresses = [
-                u.email
-                for u in advertiser.user_set.all()
-                if u.notify_on_completed_flights
+                u.email for u in advertiser.user_set.all() if u.flight_notifications
             ]
 
             if not to_addresses:
diff --git a/adserver/templates/adserver/email/advertiser-base.html b/adserver/templates/adserver/email/advertiser-base.html
index 56a73f8f..85050b1b 100644
--- a/adserver/templates/adserver/email/advertiser-base.html
+++ b/adserver/templates/adserver/email/advertiser-base.html
@@ -9,6 +9,6 @@
 {% url "account" as notification_settings_url %}
 <p>
   <small>{% blocktrans with site_name=site.name %}You are receiving this email because you run advertising with {{ site_name }}.{% endblocktrans %} </small>
-  <small>{% blocktrans with site_domain=site.domain %}Adjust your <a href="{{ site_domain }}{{ notification_settings_url }}?ref=email-renewal">notification settings</a>{% endblocktrans %} in our dashboard.</small>
+  <small>{% blocktrans with site_domain=site.domain %}Adjust your <a href="{{ site_domain }}{{ notification_settings_url }}?ref=email-notifications">notification settings</a>{% endblocktrans %} in our dashboard.</small>
 </p>
 {% endblock body %}
diff --git a/adserver/templates/adserver/email/flights-launched.html b/adserver/templates/adserver/email/flights-launched.html
new file mode 100644
index 00000000..887b9a44
--- /dev/null
+++ b/adserver/templates/adserver/email/flights-launched.html
@@ -0,0 +1,30 @@
+{% extends 'adserver/email/advertiser-base.html' %}
+{% load i18n %}
+
+
+{% block content %}
+<p>{% blocktrans with advertiser_name=advertiser.name %}{{ advertiser_name }} team,{% endblocktrans %}</p>
+
+<p>{% blocktrans with site_name=site.name %}Congrats on launching your first ad flight with {{ site_name }}!{% endblocktrans %}</p>
+
+{% spaceless %}
+
+<p>{% blocktrans with total_flights=flights|length pluralized_flights=flights|length|pluralize %}
+  You have {{ total_flights }} flight{{ pluralized_flights }} that launched today.
+  Below are links to your flight{{ pluralized_flights }} and performance reports in our ad dashboard:
+{% endblocktrans %}</p>
+<ul>
+  {% for flight in flights %}
+  {% url "flight_report" advertiser.slug flight.slug as flight_report_url %}
+  <li>
+    <a href="{{ site.domain }}{{ flight.get_absolute_url }}?ref=email-flight-launched">{{ flight.name }}</a>
+    <span> (<a href="{{ site.domain }}{{ flight_report_url }}?ref=email-flight-launched">{% trans 'report' %}</a>)</span>
+  </li>
+  {% endfor %}
+</ul>
+
+<p>{% blocktrans %}Thanks for advertising with us and don't hesitate to let us know if there's anything we can do to help make advertising with us a success for you.{% endblocktrans %}</p>
+
+{% endspaceless %}
+
+{% endblock content %}
diff --git a/adserver/tests/test_tasks.py b/adserver/tests/test_tasks.py
index 26d9d0b2..7b5b1ba5 100644
--- a/adserver/tests/test_tasks.py
+++ b/adserver/tests/test_tasks.py
@@ -33,6 +33,7 @@
 from ..tasks import disable_inactive_publishers
 from ..tasks import notify_of_autorenewing_flights
 from ..tasks import notify_of_completed_flights
+from ..tasks import notify_of_first_flight_launched
 from ..tasks import notify_of_publisher_changes
 from ..tasks import remove_old_client_ids
 from ..tasks import remove_old_report_data
@@ -138,6 +139,31 @@ def test_calculate_ad_ctrs(self):
         self.assertAlmostEqual(self.ad1.sampled_ctr, 100 * (1 / 10))
         self.assertAlmostEqual(self.ad2.sampled_ctr, 100 * (2 / 7))
 
+    @override_settings(
+        # Use the memory email backend instead of front for testing
+        FRONT_BACKEND="django.core.mail.backends.locmem.EmailBackend",
+        FRONT_ENABLED=True,
+    )
+    def test_notify_of_flights_launched(self):
+        # Ensure there's a recipient for a wrapup email
+        self.staff_user.advertisers.add(self.advertiser)
+
+        notify_of_first_flight_launched()
+
+        # Shouldn't be any flight launched messages
+        self.assertEqual(len(mail.outbox), 0)
+
+        self.flight.start_date = get_ad_day().date() - datetime.timedelta(days=1)
+        self.flight.save()
+
+        notify_of_first_flight_launched()
+
+        # Should be one email for the flight that launched 'yesterday' now
+        self.assertEqual(len(mail.outbox), 1)
+        self.assertTrue(
+            mail.outbox[0].subject.startswith("Advertising launched")
+        )
+
     @override_settings(
         # Use the memory email backend instead of front for testing
         FRONT_BACKEND="django.core.mail.backends.locmem.EmailBackend",