diff --git a/adserver/migrations/0097_ui_advertiser_reports.py b/adserver/migrations/0097_ui_advertiser_reports.py
deleted file mode 100644
index fc9f027c..00000000
--- a/adserver/migrations/0097_ui_advertiser_reports.py
+++ /dev/null
@@ -1,45 +0,0 @@
-# Generated by Django 5.0.7 on 2024-08-20 16:49
-
-from django.db import migrations, models
-
-
-class Migration(migrations.Migration):
-
-    dependencies = [
-        ("adserver", "0096_simple_history_upgrade"),
-    ]
-
-    operations = [
-        migrations.AddField(
-            model_name="advertiser",
-            name="show_keyword_report",
-            field=models.BooleanField(
-                default=False,
-                help_text="Show the link to the Keyword Report in the advertiser dashboard",
-            ),
-        ),
-        migrations.AddField(
-            model_name="advertiser",
-            name="show_topic_report",
-            field=models.BooleanField(
-                default=False,
-                help_text="Show the link to the Topic Report in the advertiser dashboard",
-            ),
-        ),
-        migrations.AddField(
-            model_name="historicaladvertiser",
-            name="show_keyword_report",
-            field=models.BooleanField(
-                default=False,
-                help_text="Show the link to the Keyword Report in the advertiser dashboard",
-            ),
-        ),
-        migrations.AddField(
-            model_name="historicaladvertiser",
-            name="show_topic_report",
-            field=models.BooleanField(
-                default=False,
-                help_text="Show the link to the Topic Report in the advertiser dashboard",
-            ),
-        ),
-    ]
diff --git a/adserver/models.py b/adserver/models.py
index 240207ee..4d6de908 100644
--- a/adserver/models.py
+++ b/adserver/models.py
@@ -612,15 +612,6 @@ class Advertiser(TimeStampedModel, IndestructibleModel):
         default=None,
     )
 
-    show_keyword_report = models.BooleanField(
-        default=False,
-        help_text=_("Show the link to the Keyword Report in the advertiser dashboard"),
-    )
-    show_topic_report = models.BooleanField(
-        default=False,
-        help_text=_("Show the link to the Topic Report in the advertiser dashboard"),
-    )
-
     # Deprecated - will migration to `customer`
     stripe_customer_id = models.CharField(
         _("Stripe Customer ID"), max_length=200, blank=True, null=True, default=None
diff --git a/adserver/templates/adserver/base.html b/adserver/templates/adserver/base.html
index 3727f795..e7991522 100644
--- a/adserver/templates/adserver/base.html
+++ b/adserver/templates/adserver/base.html
@@ -104,7 +104,6 @@ <h6 class="text-muted">{{ advertiser }}</h6>
                   <span>{% trans 'Publishers' %}</span>
                 </a>
               </li>
-              {% if request.user.is_staff or advertiser.show_keyword_report %}
               <li class="nav-item">
                 <a
                   class="nav-link"
@@ -115,9 +114,6 @@ <h6 class="text-muted">{{ advertiser }}</h6>
                   <span>{% trans 'Keywords' %}</span>
                 </a>
               </li>
-              {% endif %}
-
-              {% if request.user.is_staff or advertiser.show_topic_report %}
               <li class="nav-item">
                 <a
                   class="nav-link"
@@ -128,7 +124,6 @@ <h6 class="text-muted">{{ advertiser }}</h6>
                   <span>{% trans 'Topics' %}</span>
                 </a>
               </li>
-              {% endif %}
 
               <li class="nav-item">
                 <a class="nav-link" href="{% url 'advertiser_users' advertiser.slug %}">
diff --git a/adserver/tests/test_advertiser_dashboard.py b/adserver/tests/test_advertiser_dashboard.py
index c99cbc2f..9a273cc1 100644
--- a/adserver/tests/test_advertiser_dashboard.py
+++ b/adserver/tests/test_advertiser_dashboard.py
@@ -190,17 +190,6 @@ def test_advertiser_overview(self):
         )
         self.assertContains(response, f"Month to date overview for {self.advertiser.name}")
 
-        self.assertNotContains(response, f"/advertiser/{self.advertiser.slug}/report/topics/")
-        self.assertNotContains(response, f"/advertiser/{self.advertiser.slug}/report/keywords/")
-
-        self.advertiser.show_keyword_report = True
-        self.advertiser.show_topic_report = True
-        self.advertiser.save()
-
-        response = self.client.get(url)
-        self.assertContains(response, f"/advertiser/{self.advertiser.slug}/report/topics/")
-        self.assertContains(response, f"/advertiser/{self.advertiser.slug}/report/keywords/")
-
     def test_flight_list_view(self):
         url = reverse("flight_list", kwargs={"advertiser_slug": self.advertiser.slug})