diff --git a/src/v/pandaproxy/probe.cc b/src/v/pandaproxy/probe.cc
index a5dd7bb237d3f..43f146198f931 100644
--- a/src/v/pandaproxy/probe.cc
+++ b/src/v/pandaproxy/probe.cc
@@ -16,6 +16,7 @@
 
 #include <seastar/core/metrics.hh>
 #include <seastar/core/metrics_registration.hh>
+#include <seastar/util/bool_class.hh>
 
 namespace pandaproxy {
 
@@ -26,82 +27,108 @@ probe::probe(
   , _group_name(group_name)
   , _metrics() {
     setup_metrics();
-    setup_public_metrics();
 }
 
 void probe::setup_metrics() {
     namespace sm = ss::metrics;
 
-    if (config::shard_local_cfg().disable_metrics()) {
-        return;
+    using is_internal = ss::bool_class<struct is_internal_tag>;
+
+    struct Labels {
+        sm::label_instance label;
+        std::vector<sm::label> agg;
+        sm::label status;
+    };
+    const auto make_labels = [this](const is_internal internal) -> Labels {
+        const auto make_label =
+          [](const ss::sstring& key, const is_internal internal) {
+              return internal ? sm::label(key)
+                              : metrics::make_namespaced_label(key);
+          };
+        const auto operation_label = make_label("operation", internal);
+        const auto agg = internal ? std::vector<sm::label>{sm::shard_label}
+                                  : std::vector<sm::label>{
+                                      sm::shard_label, operation_label};
+        const auto status = make_label("status", internal);
+        return {
+          .label = operation_label(_path.operations.nickname),
+          .agg = agg,
+          .status = status};
+    };
+
+    const auto internal_labels = make_labels(is_internal::yes);
+    const auto public_labels = make_labels(is_internal::no);
+
+    const auto make_internal_request_latency = [this](const Labels& l) {
+        return sm::make_histogram(
+          "request_latency",
+          sm::description("Request latency"),
+          {l.label},
+          [this] {
+              return _request_metrics.hist().internal_histogram_logform();
+          });
+    };
+
+    const auto make_public_request_latency = [this](const Labels& l) {
+        return sm::make_histogram(
+          "request_latency_seconds",
+          sm::description(
+            ssx::sformat("Internal latency of request for {}", _group_name)),
+          {l.label},
+          [this] {
+              return _request_metrics.hist().public_histogram_logform();
+          });
+    };
+
+    const auto make_request_errors_total_5xx = [this](const Labels& l) {
+        return sm::make_counter(
+          "request_errors_total",
+          [this] { return _request_metrics._5xx_count; },
+          sm::description(
+            ssx::sformat("Total number of {} server errors", _group_name)),
+          {l.label, l.status("5xx")});
+    };
+
+    const auto make_request_errors_total_4xx = [this](const Labels& l) {
+        return sm::make_counter(
+          "request_errors_total",
+          [this] { return _request_metrics._4xx_count; },
+          sm::description(
+            ssx::sformat("Total number of {} client errors", _group_name)),
+          {l.label, l.status("4xx")});
+    };
+
+    const auto make_request_errors_total_3xx = [this](const Labels& l) {
+        return sm::make_counter(
+          "request_errors_total",
+          [this] { return _request_metrics._3xx_count; },
+          sm::description(
+            ssx::sformat("Total number of {} redirection errors", _group_name)),
+          {l.label, l.status("3xx")});
+    };
+
+    if (!config::shard_local_cfg().disable_metrics()) {
+        _metrics.add_group(
+          "pandaproxy",
+          {make_internal_request_latency(internal_labels),
+           make_request_errors_total_5xx(internal_labels),
+           make_request_errors_total_4xx(internal_labels),
+           make_request_errors_total_3xx(internal_labels)},
+          {},
+          internal_labels.agg);
     }
-
-    auto operation_label = sm::label("operation");
-    std::vector<sm::label_instance> labels{
-      operation_label(_path.operations.nickname)};
-
-    _metrics.add_group(
-      "pandaproxy",
-      {sm::make_histogram(
-        "request_latency",
-        sm::description("Request latency"),
-        labels,
-        [this] {
-            return _request_metrics.hist().internal_histogram_logform();
-        })},
-      {},
-      {sm::shard_label});
-}
-
-void probe::setup_public_metrics() {
-    namespace sm = ss::metrics;
-
-    if (config::shard_local_cfg().disable_public_metrics()) {
-        return;
+    if (!config::shard_local_cfg().disable_public_metrics()) {
+        _public_metrics.add_group(
+          _group_name,
+          {make_public_request_latency(public_labels)
+             .aggregate(public_labels.agg),
+           make_request_errors_total_5xx(public_labels)
+             .aggregate(public_labels.agg),
+           make_request_errors_total_4xx(public_labels)
+             .aggregate(public_labels.agg),
+           make_request_errors_total_3xx(public_labels)
+             .aggregate(public_labels.agg)});
     }
-
-    auto operation_label = metrics::make_namespaced_label("operation");
-    auto status_label = metrics::make_namespaced_label("status");
-
-    std::vector<sm::label_instance> labels{
-      operation_label(_path.operations.nickname)};
-
-    auto aggregate_labels = std::vector<sm::label>{
-      sm::shard_label, operation_label};
-
-    _public_metrics.add_group(
-      _group_name,
-      {sm::make_histogram(
-         "request_latency_seconds",
-         sm::description(
-           ssx::sformat("Internal latency of request for {}", _group_name)),
-         labels,
-         [this] { return _request_metrics.hist().public_histogram_logform(); })
-         .aggregate(aggregate_labels),
-
-       sm::make_counter(
-         "request_errors_total",
-         [this] { return _request_metrics._5xx_count; },
-         sm::description(
-           ssx::sformat("Total number of {} server errors", _group_name)),
-         {operation_label(_path.operations.nickname), status_label("5xx")})
-         .aggregate(aggregate_labels),
-
-       sm::make_counter(
-         "request_errors_total",
-         [this] { return _request_metrics._4xx_count; },
-         sm::description(
-           ssx::sformat("Total number of {} client errors", _group_name)),
-         {operation_label(_path.operations.nickname), status_label("4xx")})
-         .aggregate(aggregate_labels),
-
-       sm::make_counter(
-         "request_errors_total",
-         [this] { return _request_metrics._3xx_count; },
-         sm::description(
-           ssx::sformat("Total number of {} redirection errors", _group_name)),
-         {operation_label(_path.operations.nickname), status_label("3xx")})
-         .aggregate(aggregate_labels)});
 }
 
 } // namespace pandaproxy
diff --git a/src/v/pandaproxy/probe.h b/src/v/pandaproxy/probe.h
index 70270b2b67089..9074dbccb4e8f 100644
--- a/src/v/pandaproxy/probe.h
+++ b/src/v/pandaproxy/probe.h
@@ -72,7 +72,6 @@ class probe {
 
 private:
     void setup_metrics();
-    void setup_public_metrics();
 
 private:
     http_status_metric _request_metrics;