diff --git a/Cargo.lock b/Cargo.lock
index d5a24feb9c60..a97ef80f10f0 100644
--- a/Cargo.lock
+++ b/Cargo.lock
@@ -270,6 +270,7 @@ dependencies = [
  "cargo-test-support",
  "cargo-util",
  "clap",
+ "color-print",
  "crates-io",
  "curl",
  "curl-sys",
@@ -540,6 +541,27 @@ version = "0.6.1"
 source = "registry+https://github.com/rust-lang/crates.io-index"
 checksum = "b8191fa7302e03607ff0e237d4246cc043ff5b3cb9409d995172ba3bea16b807"
 
+[[package]]
+name = "color-print"
+version = "0.3.4"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "f2a5e6504ed8648554968650feecea00557a3476bc040d0ffc33080e66b646d0"
+dependencies = [
+ "color-print-proc-macro",
+]
+
+[[package]]
+name = "color-print-proc-macro"
+version = "0.3.4"
+source = "registry+https://github.com/rust-lang/crates.io-index"
+checksum = "d51beaa537d73d2d1ff34ee70bc095f170420ab2ec5d687ecd3ec2b0d092514b"
+dependencies = [
+ "nom",
+ "proc-macro2",
+ "quote",
+ "syn 1.0.109",
+]
+
 [[package]]
 name = "colorchoice"
 version = "1.0.0"
diff --git a/Cargo.toml b/Cargo.toml
index d8a6abdf8cbc..e8999d68f81d 100644
--- a/Cargo.toml
+++ b/Cargo.toml
@@ -30,6 +30,7 @@ cargo-test-support = { path = "crates/cargo-test-support" }
 cargo-util = { version = "0.2.6", path = "crates/cargo-util" }
 cargo_metadata = "0.14.0"
 clap = "4.4.1"
+color-print = "0.3.4"
 core-foundation = { version = "0.9.3", features = ["mac_os_10_7_support"] }
 crates-io = { version = "0.39.0", path = "crates/crates-io" }
 criterion = { version = "0.5.1", features = ["html_reports"] }
@@ -130,6 +131,7 @@ cargo-credential-libsecret.workspace = true
 cargo-credential-macos-keychain.workspace = true
 cargo-credential-wincred.workspace = true
 cargo-util.workspace = true
+color-print.workspace = true
 clap = { workspace = true, features = ["wrap_help"] }
 crates-io.workspace = true
 curl = { workspace = true, features = ["http2"] }
diff --git a/src/bin/cargo/cli.rs b/src/bin/cargo/cli.rs
index ce6112817ec3..8b164f8903fa 100644
--- a/src/bin/cargo/cli.rs
+++ b/src/bin/cargo/cli.rs
@@ -516,10 +516,23 @@ pub fn cli() -> Command {
     #[allow(clippy::disallowed_methods)]
     let is_rustup = std::env::var_os("RUSTUP_HOME").is_some();
     let usage = if is_rustup {
-        "cargo [+toolchain] [OPTIONS] [COMMAND]\n       cargo [+toolchain] [OPTIONS] -Zscript <MANIFEST_RS> [ARGS]..."
+        color_print::cstr!("<blue,bold>cargo</> <blue>[+toolchain] [OPTIONS] [COMMAND]</>\n       <blue,bold>cargo</> <blue>[+toolchain] [OPTIONS]</> <blue,bold>-Zscript</> <blue><<MANIFEST_RS>> [ARGS]...</>")
     } else {
-        "cargo [OPTIONS] [COMMAND]\n       cargo [OPTIONS] -Zscript <MANIFEST_RS> [ARGS]..."
+        color_print::cstr!("<blue,bold>cargo</> <blue>[OPTIONS] [COMMAND]</>\n       <blue,bold>cargo</> <blue>[OPTIONS]</> <blue,bold>-Zscript</> <blue><<MANIFEST_RS>> [ARGS]...</>")
     };
+
+    let styles = {
+        use clap::builder::styling::*;
+        Styles::styled()
+            .header(AnsiColor::Green.on_default() | Effects::BOLD)
+            .usage(AnsiColor::Green.on_default() | Effects::BOLD)
+            .literal(AnsiColor::Blue.on_default() | Effects::BOLD)
+            .placeholder(AnsiColor::Cyan.on_default())
+            .error(AnsiColor::Red.on_default())
+            .valid(AnsiColor::Blue.on_default() | Effects::BOLD)
+            .invalid(AnsiColor::Yellow.on_default())
+    };
+
     Command::new("cargo")
         // Subcommands all count their args' display order independently (from 0),
         // which makes their args interspersed with global args. This puts global args last.
@@ -527,42 +540,40 @@ pub fn cli() -> Command {
         // We also want these to come before auto-generated `--help`
         .next_display_order(800)
         .allow_external_subcommands(true)
-        // Doesn't mix well with our list of common cargo commands.  See clap-rs/clap#3108 for
-        // opening clap up to allow us to style our help template
-        .disable_colored_help(true)
+        .styles(styles)
         // Provide a custom help subcommand for calling into man pages
         .disable_help_subcommand(true)
         .override_usage(usage)
-        .help_template(
+        .help_template(color_print::cstr!(
             "\
 Rust's package manager
 
-Usage: {usage}
+<green,bold>Usage:</> {usage}
 
-Options:
+<green,bold>Options:</>
 {options}
 
-Commands:
-    build, b    Compile the current package
-    check, c    Analyze the current package and report errors, but don't build object files
-    clean       Remove the target directory
-    doc, d      Build this package's and its dependencies' documentation
-    new         Create a new cargo package
-    init        Create a new cargo package in an existing directory
-    add         Add dependencies to a manifest file
-    remove      Remove dependencies from a manifest file
-    run, r      Run a binary or example of the local package
-    test, t     Run the tests
-    bench       Run the benchmarks
-    update      Update dependencies listed in Cargo.lock
-    search      Search registry for crates
-    publish     Package and upload this package to the registry
-    install     Install a Rust binary. Default location is $HOME/.cargo/bin
-    uninstall   Uninstall a Rust binary
-    ...         See all commands with --list
-
-See 'cargo help <command>' for more information on a specific command.\n",
-        )
+<green,bold>Commands:</>
+    <blue,bold>build</>, <blue,bold>b</>    Compile the current package
+    <blue,bold>check</>, <blue,bold>c</>    Analyze the current package and report errors, but don't build object files
+    <blue,bold>clean</>       Remove the target directory
+    <blue,bold>doc</>, <blue,bold>d</>      Build this package's and its dependencies' documentation
+    <blue,bold>new</>         Create a new cargo package
+    <blue,bold>init</>        Create a new cargo package in an existing directory
+    <blue,bold>add</>         Add dependencies to a manifest file
+    <blue,bold>remove</>      Remove dependencies from a manifest file
+    <blue,bold>run</>, <blue,bold>r</>      Run a binary or example of the local package
+    <blue,bold>test</>, <blue,bold>t</>     Run the tests
+    <blue,bold>bench</>       Run the benchmarks
+    <blue,bold>update</>      Update dependencies listed in Cargo.lock
+    <blue,bold>search</>      Search registry for crates
+    <blue,bold>publish</>     Package and upload this package to the registry
+    <blue,bold>install</>     Install a Rust binary. Default location is $HOME/.cargo/bin
+    <blue,bold>uninstall</>   Uninstall a Rust binary
+    <blue>...</>         See all commands with <blue,bold>--list</>
+
+See '<blue,bold>cargo help <<command>></>' for more information on a specific command.\n",
+        ))
         .arg(flag("version", "Print version info and exit").short('V'))
         .arg(flag("list", "List installed commands"))
         .arg(
diff --git a/src/bin/cargo/commands/add.rs b/src/bin/cargo/commands/add.rs
index 56df762683e9..b10c3404b443 100644
--- a/src/bin/cargo/commands/add.rs
+++ b/src/bin/cargo/commands/add.rs
@@ -18,12 +18,12 @@ pub fn cli() -> Command {
     clap::Command::new("add")
         .about("Add dependencies to a Cargo.toml manifest file")
         .override_usage(
-            "\
-       cargo add [OPTIONS] <DEP>[@<VERSION>] ...
-       cargo add [OPTIONS] --path <PATH> ...
-       cargo add [OPTIONS] --git <URL> ..."
-        )
-        .after_help("Run `cargo help add` for more detailed information.\n")
+            color_print::cstr!("\
+       <blue,bold>cargo add</> <blue>[OPTIONS] <<DEP>>[@<<VERSION>>] ...</>
+       <blue,bold>cargo add</> <blue>[OPTIONS]</> <blue,bold>--path</> <blue><<PATH>> ...</>
+       <blue,bold>cargo add</> <blue>[OPTIONS]</> <blue,bold>--git</> <blue><<URL>> ...</>"
+        ))
+        .after_help(color_print::cstr!("Run `<blue,bold>cargo help add</>` for more detailed information.\n"))
         .group(clap::ArgGroup::new("selected").multiple(true).required(true))
         .args([
             clap::Arg::new("crates")
diff --git a/src/bin/cargo/commands/bench.rs b/src/bin/cargo/commands/bench.rs
index 971dc9456483..61d7987f78fc 100644
--- a/src/bin/cargo/commands/bench.rs
+++ b/src/bin/cargo/commands/bench.rs
@@ -50,7 +50,9 @@ pub fn cli() -> Command {
         .arg_unit_graph()
         .arg_timings()
         .arg_manifest_path()
-        .after_help("Run `cargo help bench` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help bench</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/build.rs b/src/bin/cargo/commands/build.rs
index 19076d32895a..bbfbc9010113 100644
--- a/src/bin/cargo/commands/build.rs
+++ b/src/bin/cargo/commands/build.rs
@@ -46,7 +46,9 @@ pub fn cli() -> Command {
         .arg_unit_graph()
         .arg_timings()
         .arg_manifest_path()
-        .after_help("Run `cargo help build` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help build</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/check.rs b/src/bin/cargo/commands/check.rs
index 62df0c106705..5c415e8e9079 100644
--- a/src/bin/cargo/commands/check.rs
+++ b/src/bin/cargo/commands/check.rs
@@ -37,7 +37,9 @@ pub fn cli() -> Command {
         .arg_unit_graph()
         .arg_timings()
         .arg_manifest_path()
-        .after_help("Run `cargo help check` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help check</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/clean.rs b/src/bin/cargo/commands/clean.rs
index 9fa3c8527007..2605741c745d 100644
--- a/src/bin/cargo/commands/clean.rs
+++ b/src/bin/cargo/commands/clean.rs
@@ -14,7 +14,9 @@ pub fn cli() -> Command {
         .arg_target_triple("Target triple to clean output for")
         .arg_target_dir()
         .arg_manifest_path()
-        .after_help("Run `cargo help clean` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help clean</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/doc.rs b/src/bin/cargo/commands/doc.rs
index e209eb7dbdb4..8ae7386956dc 100644
--- a/src/bin/cargo/commands/doc.rs
+++ b/src/bin/cargo/commands/doc.rs
@@ -40,7 +40,9 @@ pub fn cli() -> Command {
         .arg_unit_graph()
         .arg_timings()
         .arg_manifest_path()
-        .after_help("Run `cargo help doc` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help doc</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/fetch.rs b/src/bin/cargo/commands/fetch.rs
index 4b1fcb40f253..3f0cd41d1fe8 100644
--- a/src/bin/cargo/commands/fetch.rs
+++ b/src/bin/cargo/commands/fetch.rs
@@ -9,7 +9,9 @@ pub fn cli() -> Command {
         .arg_quiet()
         .arg_target_triple("Fetch dependencies for the target triple")
         .arg_manifest_path()
-        .after_help("Run `cargo help fetch` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help fetch</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/fix.rs b/src/bin/cargo/commands/fix.rs
index 96afbbdccd4c..7b67daa7b5e1 100644
--- a/src/bin/cargo/commands/fix.rs
+++ b/src/bin/cargo/commands/fix.rs
@@ -54,7 +54,9 @@ pub fn cli() -> Command {
         .arg_target_dir()
         .arg_timings()
         .arg_manifest_path()
-        .after_help("Run `cargo help fix` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help fix</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/generate_lockfile.rs b/src/bin/cargo/commands/generate_lockfile.rs
index 7d06aad596a4..e3a6a0d8d4f2 100644
--- a/src/bin/cargo/commands/generate_lockfile.rs
+++ b/src/bin/cargo/commands/generate_lockfile.rs
@@ -7,7 +7,9 @@ pub fn cli() -> Command {
         .about("Generate the lockfile for a package")
         .arg_quiet()
         .arg_manifest_path()
-        .after_help("Run `cargo help generate-lockfile` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help generate-lockfile</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/init.rs b/src/bin/cargo/commands/init.rs
index fdb3dc208dec..34d2970097d3 100644
--- a/src/bin/cargo/commands/init.rs
+++ b/src/bin/cargo/commands/init.rs
@@ -9,7 +9,9 @@ pub fn cli() -> Command {
         .arg_new_opts()
         .arg(opt("registry", "Registry to use").value_name("REGISTRY"))
         .arg_quiet()
-        .after_help("Run `cargo help init` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help init</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/install.rs b/src/bin/cargo/commands/install.rs
index 4ec3f6951e63..b543e21686ef 100644
--- a/src/bin/cargo/commands/install.rs
+++ b/src/bin/cargo/commands/install.rs
@@ -87,7 +87,9 @@ pub fn cli() -> Command {
         .arg_target_triple("Build for the target triple")
         .arg_target_dir()
         .arg_timings()
-        .after_help("Run `cargo help install` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help install</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/locate_project.rs b/src/bin/cargo/commands/locate_project.rs
index 69f015300047..0e2682883e5c 100644
--- a/src/bin/cargo/commands/locate_project.rs
+++ b/src/bin/cargo/commands/locate_project.rs
@@ -16,7 +16,9 @@ pub fn cli() -> Command {
         )
         .arg_quiet()
         .arg_manifest_path()
-        .after_help("Run `cargo help locate-project` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help locate-project</>` for more detailed information.\n"
+        ))
 }
 
 #[derive(Serialize)]
diff --git a/src/bin/cargo/commands/login.rs b/src/bin/cargo/commands/login.rs
index e51adaa1cca7..495c0185667a 100644
--- a/src/bin/cargo/commands/login.rs
+++ b/src/bin/cargo/commands/login.rs
@@ -14,7 +14,9 @@ pub fn cli() -> Command {
                 .last(true),
         )
         .arg_quiet()
-        .after_help("Run `cargo help login` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help login</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/logout.rs b/src/bin/cargo/commands/logout.rs
index 4320240c6317..24eee4f981e2 100644
--- a/src/bin/cargo/commands/logout.rs
+++ b/src/bin/cargo/commands/logout.rs
@@ -6,7 +6,9 @@ pub fn cli() -> Command {
         .about("Remove an API token from the registry locally")
         .arg(opt("registry", "Registry to use").value_name("REGISTRY"))
         .arg_quiet()
-        .after_help("Run `cargo help logout` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help logout</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/metadata.rs b/src/bin/cargo/commands/metadata.rs
index 54257dee3db2..70027bafa1ce 100644
--- a/src/bin/cargo/commands/metadata.rs
+++ b/src/bin/cargo/commands/metadata.rs
@@ -26,7 +26,9 @@ pub fn cli() -> Command {
         .arg_quiet()
         .arg_features()
         .arg_manifest_path()
-        .after_help("Run `cargo help metadata` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help metadata</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/new.rs b/src/bin/cargo/commands/new.rs
index 6124444c0e8c..c47c3c6a3987 100644
--- a/src/bin/cargo/commands/new.rs
+++ b/src/bin/cargo/commands/new.rs
@@ -9,7 +9,9 @@ pub fn cli() -> Command {
         .arg_new_opts()
         .arg(opt("registry", "Registry to use").value_name("REGISTRY"))
         .arg_quiet()
-        .after_help("Run `cargo help new` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help new</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/owner.rs b/src/bin/cargo/commands/owner.rs
index 223327c3163a..dec02c7366ee 100644
--- a/src/bin/cargo/commands/owner.rs
+++ b/src/bin/cargo/commands/owner.rs
@@ -28,7 +28,9 @@ pub fn cli() -> Command {
         .arg(opt("token", "API token to use when authenticating").value_name("TOKEN"))
         .arg(opt("registry", "Registry to use").value_name("REGISTRY"))
         .arg_quiet()
-        .after_help("Run `cargo help owner` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help owner</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/package.rs b/src/bin/cargo/commands/package.rs
index e87fb3ef8a79..6ef7db92eef4 100644
--- a/src/bin/cargo/commands/package.rs
+++ b/src/bin/cargo/commands/package.rs
@@ -35,7 +35,9 @@ pub fn cli() -> Command {
         .arg_target_dir()
         .arg_parallel()
         .arg_manifest_path()
-        .after_help("Run `cargo help package` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help package</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/pkgid.rs b/src/bin/cargo/commands/pkgid.rs
index ba4540cf1ac4..97ee21e7d775 100644
--- a/src/bin/cargo/commands/pkgid.rs
+++ b/src/bin/cargo/commands/pkgid.rs
@@ -10,7 +10,9 @@ pub fn cli() -> Command {
         .arg_quiet()
         .arg_package("Argument to get the package ID specifier for")
         .arg_manifest_path()
-        .after_help("Run `cargo help pkgid` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help pkgid</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/publish.rs b/src/bin/cargo/commands/publish.rs
index f30633e3de42..4878957f750c 100644
--- a/src/bin/cargo/commands/publish.rs
+++ b/src/bin/cargo/commands/publish.rs
@@ -24,7 +24,9 @@ pub fn cli() -> Command {
         .arg_target_triple("Build for the target triple")
         .arg_target_dir()
         .arg_manifest_path()
-        .after_help("Run `cargo help publish` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help publish</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/read_manifest.rs b/src/bin/cargo/commands/read_manifest.rs
index a1f42bfb0212..d1d91f206b55 100644
--- a/src/bin/cargo/commands/read_manifest.rs
+++ b/src/bin/cargo/commands/read_manifest.rs
@@ -2,13 +2,13 @@ use crate::command_prelude::*;
 
 pub fn cli() -> Command {
     subcommand("read-manifest")
-        .about(
+        .about(color_print::cstr!(
             "\
 Print a JSON representation of a Cargo.toml manifest.
 
-Deprecated, use `cargo metadata --no-deps` instead.\
-",
-        )
+Deprecated, use `<blue,bold>cargo metadata --no-deps</>` instead.\
+"
+        ))
         .arg_quiet()
         .arg_manifest_path()
 }
diff --git a/src/bin/cargo/commands/remove.rs b/src/bin/cargo/commands/remove.rs
index d61f7687d072..ee88d6798826 100644
--- a/src/bin/cargo/commands/remove.rs
+++ b/src/bin/cargo/commands/remove.rs
@@ -50,7 +50,9 @@ pub fn cli() -> clap::Command {
         ])
         .arg_package("Package to remove from")
         .arg_manifest_path()
-        .after_help("Run `cargo help remove` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help remove</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/report.rs b/src/bin/cargo/commands/report.rs
index 275a8f7c0db5..786325bbf180 100644
--- a/src/bin/cargo/commands/report.rs
+++ b/src/bin/cargo/commands/report.rs
@@ -5,7 +5,9 @@ use cargo::drop_println;
 pub fn cli() -> Command {
     subcommand("report")
         .about("Generate and display various kinds of reports")
-        .after_help("Run `cargo help report` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help report</>` for more detailed information.\n"
+        ))
         .subcommand_required(true)
         .arg_required_else_help(true)
         .subcommand(
diff --git a/src/bin/cargo/commands/run.rs b/src/bin/cargo/commands/run.rs
index ce2099b0e505..9bde7f345275 100644
--- a/src/bin/cargo/commands/run.rs
+++ b/src/bin/cargo/commands/run.rs
@@ -38,7 +38,9 @@ pub fn cli() -> Command {
         .arg_manifest_path()
         .arg_unit_graph()
         .arg_timings()
-        .after_help("Run `cargo help run` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help run</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/rustc.rs b/src/bin/cargo/commands/rustc.rs
index d318b619463e..531888da4529 100644
--- a/src/bin/cargo/commands/rustc.rs
+++ b/src/bin/cargo/commands/rustc.rs
@@ -52,7 +52,9 @@ pub fn cli() -> Command {
         .arg_unit_graph()
         .arg_timings()
         .arg_manifest_path()
-        .after_help("Run `cargo help rustc` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help rustc</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/rustdoc.rs b/src/bin/cargo/commands/rustdoc.rs
index 25ca7dacf36d..099bd097b6b1 100644
--- a/src/bin/cargo/commands/rustdoc.rs
+++ b/src/bin/cargo/commands/rustdoc.rs
@@ -40,7 +40,9 @@ pub fn cli() -> Command {
         .arg_unit_graph()
         .arg_timings()
         .arg_manifest_path()
-        .after_help("Run `cargo help rustdoc` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help rustdoc</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/search.rs b/src/bin/cargo/commands/search.rs
index 656172e77d3b..10000d95baad 100644
--- a/src/bin/cargo/commands/search.rs
+++ b/src/bin/cargo/commands/search.rs
@@ -18,7 +18,9 @@ pub fn cli() -> Command {
         .arg_index()
         .arg(opt("registry", "Registry to use").value_name("REGISTRY"))
         .arg_quiet()
-        .after_help("Run `cargo help search` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help search</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/test.rs b/src/bin/cargo/commands/test.rs
index f8ec0e2f9460..18cb25435a07 100644
--- a/src/bin/cargo/commands/test.rs
+++ b/src/bin/cargo/commands/test.rs
@@ -57,10 +57,10 @@ pub fn cli() -> Command {
         .arg_unit_graph()
         .arg_timings()
         .arg_manifest_path()
-        .after_help(
-            "Run `cargo help test` for more detailed information.\n\
-             Run `cargo test -- --help` for test binary options.\n",
-        )
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help test</>` for more detailed information.\n\
+             Run `<blue,bold>cargo test -- --help</>` for test binary options.\n",
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/tree.rs b/src/bin/cargo/commands/tree.rs
index 4472765a92d1..e25d892af08c 100644
--- a/src/bin/cargo/commands/tree.rs
+++ b/src/bin/cargo/commands/tree.rs
@@ -96,7 +96,9 @@ pub fn cli() -> Command {
             Pass `all` to include all targets.",
         )
         .arg_manifest_path()
-        .after_help("Run `cargo help tree` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help tree</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/uninstall.rs b/src/bin/cargo/commands/uninstall.rs
index 398979bf4969..6ad5af4ca2b9 100644
--- a/src/bin/cargo/commands/uninstall.rs
+++ b/src/bin/cargo/commands/uninstall.rs
@@ -13,7 +13,9 @@ pub fn cli() -> Command {
             multi_opt("bin", "NAME", "Only uninstall the binary NAME")
                 .help_heading(heading::TARGET_SELECTION),
         )
-        .after_help("Run `cargo help uninstall` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help uninstall</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/update.rs b/src/bin/cargo/commands/update.rs
index 1749de763a7c..1c0e8b2a3096 100644
--- a/src/bin/cargo/commands/update.rs
+++ b/src/bin/cargo/commands/update.rs
@@ -42,7 +42,9 @@ pub fn cli() -> Command {
                 .help_heading(heading::PACKAGE_SELECTION),
         )
         .arg_manifest_path()
-        .after_help("Run `cargo help update` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help update</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/vendor.rs b/src/bin/cargo/commands/vendor.rs
index f0c1ecad061a..7188c8f10e28 100644
--- a/src/bin/cargo/commands/vendor.rs
+++ b/src/bin/cargo/commands/vendor.rs
@@ -38,7 +38,9 @@ pub fn cli() -> Command {
         .arg(unsupported("disallow-duplicates"))
         .arg_quiet()
         .arg_manifest_path()
-        .after_help("Run `cargo help vendor` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help vendor</>` for more detailed information.\n"
+        ))
 }
 
 fn unsupported(name: &'static str) -> Arg {
diff --git a/src/bin/cargo/commands/verify_project.rs b/src/bin/cargo/commands/verify_project.rs
index 4d5492606a09..01df0d53cf5d 100644
--- a/src/bin/cargo/commands/verify_project.rs
+++ b/src/bin/cargo/commands/verify_project.rs
@@ -8,7 +8,9 @@ pub fn cli() -> Command {
         .about("Check correctness of crate manifest")
         .arg_quiet()
         .arg_manifest_path()
-        .after_help("Run `cargo help verify-project` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help verify-project</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/version.rs b/src/bin/cargo/commands/version.rs
index ac1681f5b405..2752425f6d25 100644
--- a/src/bin/cargo/commands/version.rs
+++ b/src/bin/cargo/commands/version.rs
@@ -5,7 +5,9 @@ pub fn cli() -> Command {
     subcommand("version")
         .about("Show version information")
         .arg_quiet()
-        .after_help("Run `cargo help version` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help version</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {
diff --git a/src/bin/cargo/commands/yank.rs b/src/bin/cargo/commands/yank.rs
index e6700bd2fb4e..0a8e6762f70a 100644
--- a/src/bin/cargo/commands/yank.rs
+++ b/src/bin/cargo/commands/yank.rs
@@ -20,7 +20,9 @@ pub fn cli() -> Command {
         .arg(opt("registry", "Registry to use").value_name("REGISTRY"))
         .arg(opt("token", "API token to use when authenticating").value_name("TOKEN"))
         .arg_quiet()
-        .after_help("Run `cargo help yank` for more detailed information.\n")
+        .after_help(color_print::cstr!(
+            "Run `<blue,bold>cargo help yank</>` for more detailed information.\n"
+        ))
 }
 
 pub fn exec(config: &mut Config, args: &ArgMatches) -> CliResult {