diff --git a/compiler/rustc_resolve/messages.ftl b/compiler/rustc_resolve/messages.ftl
index f824e4faf5d06..358f25e233434 100644
--- a/compiler/rustc_resolve/messages.ftl
+++ b/compiler/rustc_resolve/messages.ftl
@@ -11,6 +11,10 @@ resolve_added_macro_use =
 resolve_ancestor_only =
     visibilities can only be restricted to ancestor modules
 
+resolve_anonymous_livetime_non_gat_report_error =
+    in the trait associated type is declared without lifetime parameters, so using a borrowed type for them requires that lifetime to come from the implemented type
+    .label = this lifetime must come from the implemented type
+
 resolve_arguments_macro_use_not_allowed = arguments to `macro_use` are not allowed here
 
 resolve_associated_const_with_similar_name_exists =
@@ -234,6 +238,10 @@ resolve_items_in_traits_are_not_importable =
 resolve_label_with_similar_name_reachable =
     a label with a similar name is reachable
 
+resolve_lending_iterator_report_error =
+    associated type `Iterator::Item` is declared without lifetime parameters, so using a borrowed type for them requires that lifetime to come from the implemented type
+    .note = you can't create an `Iterator` that borrows each `Item` from itself, but you can instead create a new type that borrows your existing type and implement `Iterator` for that new type.
+
 resolve_lifetime_param_in_enum_discriminant =
     lifetime parameters may not be used in enum discriminant values
 
diff --git a/compiler/rustc_resolve/src/errors.rs b/compiler/rustc_resolve/src/errors.rs
index edfeacec7e3b7..0620f3d709eb2 100644
--- a/compiler/rustc_resolve/src/errors.rs
+++ b/compiler/rustc_resolve/src/errors.rs
@@ -882,6 +882,23 @@ pub(crate) struct ElidedAnonymousLivetimeReportError {
     pub(crate) suggestion: Option<ElidedAnonymousLivetimeReportErrorSuggestion>,
 }
 
+#[derive(Diagnostic)]
+#[diag(resolve_lending_iterator_report_error)]
+pub(crate) struct LendingIteratorReportError {
+    #[primary_span]
+    pub(crate) lifetime: Span,
+    #[note]
+    pub(crate) ty: Span,
+}
+
+#[derive(Diagnostic)]
+#[diag(resolve_anonymous_livetime_non_gat_report_error)]
+pub(crate) struct AnonymousLivetimeNonGatReportError {
+    #[primary_span]
+    #[label]
+    pub(crate) lifetime: Span,
+}
+
 #[derive(Subdiagnostic)]
 #[multipart_suggestion(
     resolve_elided_anonymous_lifetime_report_error_suggestion,
diff --git a/compiler/rustc_resolve/src/late.rs b/compiler/rustc_resolve/src/late.rs
index 63d0d6c260dbe..8f80b9ad5fdca 100644
--- a/compiler/rustc_resolve/src/late.rs
+++ b/compiler/rustc_resolve/src/late.rs
@@ -9,7 +9,7 @@
 use crate::{errors, path_names_to_string, rustdoc, BindingError, Finalize, LexicalScopeBinding};
 use crate::{BindingKey, Used};
 use crate::{Module, ModuleOrUniformRoot, NameBinding, ParentScope, PathResult};
-use crate::{ResolutionError, Resolver, Segment, UseError};
+use crate::{ResolutionError, Resolver, Segment, TyCtxt, UseError};
 
 use rustc_ast::ptr::P;
 use rustc_ast::visit::{visit_opt, walk_list, AssocCtxt, BoundKind, FnCtxt, FnKind, Visitor};
@@ -629,6 +629,9 @@ struct DiagMetadata<'ast> {
     in_assignment: Option<&'ast Expr>,
     is_assign_rhs: bool,
 
+    /// If we are setting an associated type in trait impl, is it a non-GAT type?
+    in_non_gat_assoc_type: Option<bool>,
+
     /// Used to detect possible `.` -> `..` typo when calling methods.
     in_range: Option<(&'ast Expr, &'ast Expr)>,
 
@@ -1703,10 +1706,35 @@ impl<'a: 'ast, 'b, 'ast, 'tcx> LateResolutionVisitor<'a, 'b, 'ast, 'tcx> {
                                 break;
                             }
                         }
-                        self.r.dcx().emit_err(errors::ElidedAnonymousLivetimeReportError {
-                            span: lifetime.ident.span,
-                            suggestion,
-                        });
+
+                        // are we trying to use an anonymous lifetime
+                        // on a non GAT associated trait type?
+                        if !self.in_func_body
+                            && let Some((module, _)) = &self.current_trait_ref
+                            && let Some(ty) = &self.diag_metadata.current_self_type
+                            && Some(true) == self.diag_metadata.in_non_gat_assoc_type
+                            && let crate::ModuleKind::Def(DefKind::Trait, trait_id, _) = module.kind
+                        {
+                            if def_id_matches_path(
+                                self.r.tcx,
+                                trait_id,
+                                &["core", "iter", "traits", "iterator", "Iterator"],
+                            ) {
+                                self.r.dcx().emit_err(errors::LendingIteratorReportError {
+                                    lifetime: lifetime.ident.span,
+                                    ty: ty.span(),
+                                });
+                            } else {
+                                self.r.dcx().emit_err(errors::AnonymousLivetimeNonGatReportError {
+                                    lifetime: lifetime.ident.span,
+                                });
+                            }
+                        } else {
+                            self.r.dcx().emit_err(errors::ElidedAnonymousLivetimeReportError {
+                                span: lifetime.ident.span,
+                                suggestion,
+                            });
+                        }
                     } else {
                         self.r.dcx().emit_err(errors::ExplicitAnonymousLivetimeReportError {
                             span: lifetime.ident.span,
@@ -3058,6 +3086,7 @@ impl<'a: 'ast, 'b, 'ast, 'tcx> LateResolutionVisitor<'a, 'b, 'ast, 'tcx> {
                 );
             }
             AssocItemKind::Type(box TyAlias { generics, .. }) => {
+                self.diag_metadata.in_non_gat_assoc_type = Some(generics.params.is_empty());
                 debug!("resolve_implementation AssocItemKind::Type");
                 // We also need a new scope for the impl item type parameters.
                 self.with_generic_param_rib(
@@ -3086,6 +3115,7 @@ impl<'a: 'ast, 'b, 'ast, 'tcx> LateResolutionVisitor<'a, 'b, 'ast, 'tcx> {
                         });
                     },
                 );
+                self.diag_metadata.in_non_gat_assoc_type = None;
             }
             AssocItemKind::Delegation(box delegation) => {
                 debug!("resolve_implementation AssocItemKind::Delegation");
@@ -4824,3 +4854,15 @@ impl<'a, 'tcx> Resolver<'a, 'tcx> {
         }
     }
 }
+
+/// Check if definition matches a path
+fn def_id_matches_path(tcx: TyCtxt<'_>, mut def_id: DefId, expected_path: &[&str]) -> bool {
+    let mut path = expected_path.iter().rev();
+    while let (Some(parent), Some(next_step)) = (tcx.opt_parent(def_id), path.next()) {
+        if !tcx.opt_item_name(def_id).map_or(false, |n| n.as_str() == *next_step) {
+            return false;
+        }
+        def_id = parent;
+    }
+    return true;
+}
diff --git a/tests/ui/impl-header-lifetime-elision/assoc-type.rs b/tests/ui/impl-header-lifetime-elision/assoc-type.rs
index b0089a37aa05f..db3c416540fcd 100644
--- a/tests/ui/impl-header-lifetime-elision/assoc-type.rs
+++ b/tests/ui/impl-header-lifetime-elision/assoc-type.rs
@@ -9,7 +9,7 @@ trait MyTrait {
 
 impl MyTrait for &i32 {
     type Output = &i32;
-    //~^ ERROR `&` without an explicit lifetime name cannot be used here
+    //~^ ERROR 11:19: 11:20: in the trait associated type is declared without lifetime parameters, so using a borrowed type for them requires that lifetime to come from the implemented type
 }
 
 impl MyTrait for &u32 {
diff --git a/tests/ui/impl-header-lifetime-elision/assoc-type.stderr b/tests/ui/impl-header-lifetime-elision/assoc-type.stderr
index c4f27e0b80e41..e650eeca48ad9 100644
--- a/tests/ui/impl-header-lifetime-elision/assoc-type.stderr
+++ b/tests/ui/impl-header-lifetime-elision/assoc-type.stderr
@@ -1,8 +1,8 @@
-error[E0637]: `&` without an explicit lifetime name cannot be used here
+error: in the trait associated type is declared without lifetime parameters, so using a borrowed type for them requires that lifetime to come from the implemented type
   --> $DIR/assoc-type.rs:11:19
    |
 LL |     type Output = &i32;
-   |                   ^ explicit lifetime name needed here
+   |                   ^ this lifetime must come from the implemented type
 
 error[E0637]: `'_` cannot be used here
   --> $DIR/assoc-type.rs:16:20
diff --git a/tests/ui/lifetimes/no_lending_iterators.rs b/tests/ui/lifetimes/no_lending_iterators.rs
new file mode 100644
index 0000000000000..21395475fb3dc
--- /dev/null
+++ b/tests/ui/lifetimes/no_lending_iterators.rs
@@ -0,0 +1,35 @@
+struct Data(String);
+
+impl Iterator for Data {
+    type Item = &str;
+    //~^ ERROR 4:17: 4:18: associated type `Iterator::Item` is declared without lifetime parameters, so using a borrowed type for them requires that lifetime to come from the implemented type
+
+    fn next(&mut self) -> Option<Self::Item> {
+        Some(&self.0)
+    }
+}
+
+trait Bar {
+    type Item;
+    fn poke(&mut self, item: Self::Item);
+}
+
+impl Bar for usize {
+    type Item = &usize;
+    //~^ ERROR 18:17: 18:18: in the trait associated type is declared without lifetime parameters, so using a borrowed type for them requires that lifetime to come from the implemented type
+
+    fn poke(&mut self, item: Self::Item) {
+        self += *item;
+    }
+}
+
+impl Bar for isize {
+    type Item<'a> = &'a isize;
+    //~^ ERROR 27:14: 27:18: lifetime parameters or bounds on type `Item` do not match the trait declaration [E0195]
+
+    fn poke(&mut self, item: Self::Item) {
+        self += *item;
+    }
+}
+
+fn main() {}
diff --git a/tests/ui/lifetimes/no_lending_iterators.stderr b/tests/ui/lifetimes/no_lending_iterators.stderr
new file mode 100644
index 0000000000000..c3784770d7926
--- /dev/null
+++ b/tests/ui/lifetimes/no_lending_iterators.stderr
@@ -0,0 +1,30 @@
+error: associated type `Iterator::Item` is declared without lifetime parameters, so using a borrowed type for them requires that lifetime to come from the implemented type
+  --> $DIR/no_lending_iterators.rs:4:17
+   |
+LL |     type Item = &str;
+   |                 ^
+   |
+note: you can't create an `Iterator` that borrows each `Item` from itself, but you can instead create a new type that borrows your existing type and implement `Iterator` for that new type.
+  --> $DIR/no_lending_iterators.rs:3:19
+   |
+LL | impl Iterator for Data {
+   |                   ^^^^
+
+error: in the trait associated type is declared without lifetime parameters, so using a borrowed type for them requires that lifetime to come from the implemented type
+  --> $DIR/no_lending_iterators.rs:18:17
+   |
+LL |     type Item = &usize;
+   |                 ^ this lifetime must come from the implemented type
+
+error[E0195]: lifetime parameters or bounds on type `Item` do not match the trait declaration
+  --> $DIR/no_lending_iterators.rs:27:14
+   |
+LL |     type Item;
+   |              - lifetimes in impl do not match this type in trait
+...
+LL |     type Item<'a> = &'a isize;
+   |              ^^^^ lifetimes do not match type in trait
+
+error: aborting due to 3 previous errors
+
+For more information about this error, try `rustc --explain E0195`.