diff --git a/.changeset/slow-mangos-beg.md b/.changeset/slow-mangos-beg.md
new file mode 100644
index 00000000000..6f64d2be29c
--- /dev/null
+++ b/.changeset/slow-mangos-beg.md
@@ -0,0 +1,5 @@
+---
+"saleor-dashboard": patch
+---
+
+You can now provide 0 variant price value during product creation
diff --git a/src/products/components/ProductVariantPrice/ProductVariantPrice.test.tsx b/src/products/components/ProductVariantPrice/ProductVariantPrice.test.tsx
new file mode 100644
index 00000000000..4c51e89e548
--- /dev/null
+++ b/src/products/components/ProductVariantPrice/ProductVariantPrice.test.tsx
@@ -0,0 +1,87 @@
+import { ChannelData } from "@dashboard/channels/utils";
+import { ThemeWrapper } from "@test/themeWrapper";
+import { fireEvent, render, screen } from "@testing-library/react";
+import React from "react";
+
+import { ProductVariantPrice } from "./ProductVariantPrice";
+
+const wrapper = ({ children }: { children: React.ReactNode }) => (
+  <ThemeWrapper>{children}</ThemeWrapper>
+);
+
+jest.mock("react-intl", () => ({
+  useIntl: jest.fn(() => ({
+    formatMessage: jest.fn(x => x.defaultMessage),
+  })),
+  defineMessages: jest.fn(x => x),
+  FormattedMessage: ({ defaultMessage }: { defaultMessage: string }) => <>{defaultMessage}</>,
+}));
+
+describe("ProductVariantPrice", () => {
+  it("should render not assign info text when variant is not assigned to any channel", () => {
+    // Arrange
+    render(<ProductVariantPrice errors={[]} productVariantChannelListings={[]} />, { wrapper });
+
+    // Assert
+    expect(
+      screen.getByText(
+        "Assign this variant to a channel in the product channel manager to define prices",
+      ),
+    ).toBeInTheDocument();
+  });
+
+  it("should allow to display 0 value", async () => {
+    // Arrange
+    const listing = [
+      {
+        id: "1",
+        currency: "USD",
+        price: 0,
+        preorderThreshold: 0,
+      },
+    ] as unknown as ChannelData[];
+
+    render(<ProductVariantPrice errors={[]} productVariantChannelListings={listing} />, {
+      wrapper,
+    });
+
+    // Assert
+    expect(screen.getByTestId("price-field")).toHaveValue(0);
+  });
+
+  it("should allow to set price value", () => {
+    // Arrange
+    const onChange = jest.fn();
+    const listing = [
+      {
+        id: "1",
+        currency: "USD",
+        price: "",
+        preorderThreshold: 0,
+      },
+    ] as unknown as ChannelData[];
+
+    render(
+      <ProductVariantPrice
+        errors={[]}
+        productVariantChannelListings={listing}
+        onChange={onChange}
+      />,
+      {
+        wrapper,
+      },
+    );
+
+    const input = screen.getByTestId("price-field");
+
+    // Act
+    fireEvent.change(input, { target: { value: 0 } });
+
+    // Assert
+    expect(onChange).toHaveBeenCalledWith("1", {
+      price: 0,
+      preorderThreshold: 0,
+      costPrice: undefined,
+    });
+  });
+});
diff --git a/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx b/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
index 9ae465d92db..495fb7ba7ab 100644
--- a/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
+++ b/src/products/components/ProductVariantPrice/ProductVariantPrice.tsx
@@ -148,7 +148,7 @@ export const ProductVariantPrice: React.FC<ProductVariantPriceProps> = props =>
                           priceApiError ? getProductErrorMessage(priceApiError, intl) : ""
                         }
                         name={fieldName}
-                        value={listing.price || ""}
+                        value={listing.price ?? ""}
                         currencySymbol={listing.currency}
                         onChange={e =>
                           onChange(listing.id, {
@@ -159,6 +159,7 @@ export const ProductVariantPrice: React.FC<ProductVariantPriceProps> = props =>
                         }
                         disabled={loading}
                         required
+                        data-test-id="price-field"
                       />
                     ) : (
                       <Skeleton />
@@ -172,7 +173,7 @@ export const ProductVariantPrice: React.FC<ProductVariantPriceProps> = props =>
                         })}
                         error={!!costPriceError}
                         name={`${listing.id}-channel-costPrice`}
-                        value={listing.costPrice || ""}
+                        value={listing.costPrice ?? ""}
                         currencySymbol={listing.currency}
                         onChange={e =>
                           onChange(listing.id, {
@@ -183,6 +184,7 @@ export const ProductVariantPrice: React.FC<ProductVariantPriceProps> = props =>
                         }
                         disabled={loading}
                         hint={costPriceError ? getProductErrorMessage(costPriceError, intl) : ""}
+                        data-test-id="cost-price-field"
                       />
                     ) : (
                       <Skeleton />