diff --git a/README.md b/README.md
index 53606bb..f5e933d 100644
--- a/README.md
+++ b/README.md
@@ -44,6 +44,26 @@ then generate a token at `https://anaconda.org/scientific-python-nightly-wheels/
 with permissions to _Allow write access to the API site_ and _Allow uploads to Standard Python repositories_,
 and add the token as a secret to your GitHub repository.
 
+## Using a different channel
+
+This Github Action can upload your nightly builds to a different channel. To do so,
+define the `anaconda_nightly_upload_organization` variable. Furthermore,
+you can add labels for organizing your artifacts using `anaconda_nightly_upload_labels`
+optional parameter. See below:
+
+```yml
+jobs:
+  steps:
+    ...
+    - name: Upload wheel
+      uses: scientific-python/upload-nightly-action@5fb764c5bce1ac2297084c0f7161b1919f17c74f # 0.2.0
+      with:
+        artifacts_path: dist
+        anaconda_nightly_upload_organization: my-alternative-organization
+        anaconda_nightly_upload_token: ${{secrets.UPLOAD_TOKEN}}
+        anaconda_nightly_upload_labels: dev
+```
+
 ## Artifact cleanup-policy at the ``scientific-python-nightly-wheels`` channel
 
 To avoid hosting outdated development versions, as well as to clean up space, we do have a
diff --git a/action.yml b/action.yml
index 6f84f14..2aefbb8 100644
--- a/action.yml
+++ b/action.yml
@@ -14,6 +14,14 @@ inputs:
   anaconda_nightly_upload_token:
     description: 'Token to upload to scientific python org'
     required: true
+  anaconda_nightly_upload_organization:
+    description: 'Organisation name to upload the wheels to'
+    required: false
+    default: scientific-python-nightly-wheels
+  anaconda_nightly_upload_labels:
+    description: 'List of labels assigned to the uploaded artifacts'
+    required: false
+    default: main
 
 runs:
   using: 'docker'
diff --git a/cmd.sh b/cmd.sh
index 8313e8e..1a89437 100644
--- a/cmd.sh
+++ b/cmd.sh
@@ -14,8 +14,17 @@ set -x
 # this is to prevent accidental uploads
 echo "Getting anaconda token from github secrets..."
 
-ANACONDA_ORG="scientific-python-nightly-wheels"
+ANACONDA_ORG="${INPUT_ANACONDA_NIGHTLY_UPLOAD_ORGANIZATION}"
 ANACONDA_TOKEN="${INPUT_ANACONDA_NIGHTLY_UPLOAD_TOKEN}"
+ANACONDA_LABELS="${INPUT_ANACONDA_NIGHTLY_UPLOAD_LABELS}"
+
+# if the ANACONDA_ORG is empty, exit with status -1
+# this is to prevent attempt to upload to the wrong anaconda channel
+if [ -z "${ANACONDA_ORG}" ]; then
+  echo "ANACONDA_ORG is empty, exiting..."
+  exit -1
+fi
+
 
 # if the ANACONDA_TOKEN is empty, exit with status -1
 # this is to prevent accidental uploads
@@ -24,6 +33,25 @@ if [ -z "${ANACONDA_TOKEN}" ]; then
   exit -1
 fi
 
+# if the ANACONDA_LABELS is empty, exit with status -1
+# as this should be set in action.yml or by the user
+# and it is better to fail on this to sigal a problem.
+if [ -z "${ANACONDA_LABELS}" ]; then
+  echo "ANACONDA_LABELS is empty, exiting..."
+  exit -1
+fi
+
+# convert newlines to commas for parsing
+# and ensure that there is no trailing comma
+ANACONDA_LABELS="$(tr '\n' ',' <<< "${ANACONDA_LABELS}" | sed 's/,$//')"
+
+IFS=',' read -ra LABELS <<< "${ANACONDA_LABELS}"
+
+LABEL_ARGS=""
+for label in "${LABELS[@]}"; do
+  LABEL_ARGS+="--label ${label} "
+done
+
 # Install anaconda-client from lock file
 echo "Installing anaconda-client from upload-nightly-action conda-lock lock file..."
 micromamba create \
@@ -48,5 +76,6 @@ echo "Uploading wheels to anaconda.org..."
 anaconda --token "${ANACONDA_TOKEN}" upload \
   --force \
   --user "${ANACONDA_ORG}" \
+  $ANACONDA_LABELS \
   "${INPUT_ARTIFACTS_PATH}"/*.whl
 echo "Index: https://pypi.anaconda.org/${ANACONDA_ORG}/simple"