diff --git a/Makefile b/Makefile
index ec3c86f6256..f4a581c8a78 100644
--- a/Makefile
+++ b/Makefile
@@ -4,7 +4,7 @@ SHELL :=/bin/bash -euEo pipefail -O inherit_errexit
 
 comma :=,
 
-IMAGE_TAG ?= latest
+IMAGE_TAG ?= 1.11
 IMAGE_REF ?= docker.io/scylladb/scylla-operator:$(IMAGE_TAG)
 
 MAKE_REQUIRED_MIN_VERSION:=4.2 # for SHELLSTATUS