The objective of this case is to predict the whether the customer will churn or not. Churn (loss of customers to competition) is a problem for companies because it is more expensive to acquire a new customer than to keep your existing one from leaving. This problem statement is targeted at enabling churn reduction using analytics concepts.
- STATE (Total 36 states present)
- ACCOUNT LENGTH
- AREA CODE
- PHONE NUMBER
- INTERNATIONAL PLAN (Whether customer has international plan activated or not)
- VOICE MAIL PLAN (Whether customer has voice mail plan activated or not)
- NUMBER VMAIL MESSAGES
- TOTAL DAY MINUTES
- TOTAL DAY CALLS
- TOTAL DAY CHARGE
- TOTAL EVE MINUTES
- TOTAL EVE CALLS
- TOTAL EVE CHARGE
- TOTAL NIGHT MINUTES
- TOTAL NIGHT CALLS
- TOTAL NIGHT CHARGE
- TOTAL INTL MINUTES
- TOTAL INTL CALLS
- TOTAL INTL CHARGE
- NUMBER CUSTOMER SERVICE CALLS
- CHURN (whether the customer churn or not)
Please refer the project report