Name the product in a way the reader (i.e. your target customers) will understand. Strava Fitness Challenge (SFC)
Describe who the market for the product is and what benefit they get. One sentence only underneath the title. SFC allows Strava users the capability to challenge their fellow Strava users to fitness challenges.
Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good. Generate friendly rivalries with fellow Strava users by challenging them to keep up with your fitness activity. SFC tracks users Strava acitivity throughout the week and visualizes the data against your friend's data. Whether it is your friend down the street, your brother across the country, or co-worker/classmate, you'll have one location to track and compete against the other person.
Describe the problem your product solves. Fitness can become a dull, ardous, mind-numbing weekly task. Today's fitness community is obsessed with group based fitness like Soul Cycle and Yoga studios. However, we often are unable to afford or make it to these group classes. Moreover, we have fitness apps to help us track our activity , but these apps are often bloated with many features.
Describe how your product elegantly solves the problem. The power of group fitness can be brought to you by pairing with a fitness partner and using the wonders of peer pressure to encourage fitness and engage in a little fun rivalry. SFC also separates out the fitness tracking metrics from the challenge app, allowing you to focus on the fun of the rivalry and not the fitness tracking itself.
A quote from a spokesperson in your company. SFC simplifies your fitness life. Focus on a fitness challenge and not the fitness app itself.
Describe how easy it is to get started. Simply go to the SFC website, sign in with your Strava account, add your friend to the challenge, and you are off! Go for a run or ride and see your stats appear next to your challenger.
Provide a quote from a hypothetical customer that describes how they experienced the benefit. "I challneged my sister on SFC and was immediately addicted! We would constantly check the stats and see who logged more miles or elevation for that week. It added a new element to my fitness"
Wrap it up and give pointers where the reader should go next. Finding a sustainable, consistent, fun source of exercise can be difficult with today's busy schedules. Get back to the fun of competing with SFC. Go to SFC.com and challenge a friend!