diff --git a/assets/logo-type.png b/assets/logo-type.png
new file mode 100644
index 0000000000..76db79f3ae
Binary files /dev/null and b/assets/logo-type.png differ
diff --git a/tracing-appender/src/lib.rs b/tracing-appender/src/lib.rs
index 074ecd6499..5b6fbf8ae4 100644
--- a/tracing-appender/src/lib.rs
+++ b/tracing-appender/src/lib.rs
@@ -124,7 +124,7 @@
 //!
 #![doc(html_root_url = "https://docs.rs/tracing-appender/0.1.1")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![warn(
diff --git a/tracing-attributes/src/lib.rs b/tracing-attributes/src/lib.rs
index c8dd2cc5cc..5d33f15872 100644
--- a/tracing-attributes/src/lib.rs
+++ b/tracing-attributes/src/lib.rs
@@ -54,7 +54,7 @@
 //!
 #![doc(html_root_url = "https://docs.rs/tracing-attributes/0.1.11")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![warn(
diff --git a/tracing-core/src/lib.rs b/tracing-core/src/lib.rs
index 44d3cc0aea..77ba4b9533 100644
--- a/tracing-core/src/lib.rs
+++ b/tracing-core/src/lib.rs
@@ -87,7 +87,7 @@
 //! [`tracing`]: https://crates.io/crates/tracing
 #![doc(html_root_url = "https://docs.rs/tracing-core/0.1.15")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![cfg_attr(not(feature = "std"), no_std)]
diff --git a/tracing-error/src/lib.rs b/tracing-error/src/lib.rs
index 61e33605ff..21c5f4b1aa 100644
--- a/tracing-error/src/lib.rs
+++ b/tracing-error/src/lib.rs
@@ -188,7 +188,7 @@
 #![cfg_attr(docsrs, feature(doc_cfg))]
 #![doc(html_root_url = "https://docs.rs/tracing-error/0.1.2")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![warn(
diff --git a/tracing-flame/src/lib.rs b/tracing-flame/src/lib.rs
index f0a9588865..5605c2cd60 100644
--- a/tracing-flame/src/lib.rs
+++ b/tracing-flame/src/lib.rs
@@ -110,7 +110,7 @@
 //! long as doing so complies with this policy.
 //!
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![warn(
diff --git a/tracing-futures/src/lib.rs b/tracing-futures/src/lib.rs
index 3d8b867082..262f3b64e9 100644
--- a/tracing-futures/src/lib.rs
+++ b/tracing-futures/src/lib.rs
@@ -75,7 +75,7 @@
 //!
 #![doc(html_root_url = "https://docs.rs/tracing-futures/0.2.4")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![warn(
diff --git a/tracing-journald/src/lib.rs b/tracing-journald/src/lib.rs
index 3abf507feb..27ba6721a5 100644
--- a/tracing-journald/src/lib.rs
+++ b/tracing-journald/src/lib.rs
@@ -33,7 +33,7 @@
 //! long as doing so complies with this policy.
 //!
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #[cfg(unix)]
diff --git a/tracing-log/src/lib.rs b/tracing-log/src/lib.rs
index 5835114884..ce97845de3 100644
--- a/tracing-log/src/lib.rs
+++ b/tracing-log/src/lib.rs
@@ -107,7 +107,7 @@
 //! [flags]: https://docs.rs/tracing/latest/tracing/#crate-feature-flags
 #![doc(html_root_url = "https://docs.rs/tracing-log/0.1.1")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![cfg_attr(docsrs, feature(doc_cfg))]
diff --git a/tracing-opentelemetry/src/lib.rs b/tracing-opentelemetry/src/lib.rs
index 578a0159bd..7fef9a51c7 100644
--- a/tracing-opentelemetry/src/lib.rs
+++ b/tracing-opentelemetry/src/lib.rs
@@ -92,7 +92,7 @@
 #![cfg_attr(test, deny(warnings))]
 #![doc(html_root_url = "https://docs.rs/tracing-opentelemetry/0.7.0")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 
diff --git a/tracing-serde/src/lib.rs b/tracing-serde/src/lib.rs
index 21712b0bf8..a12d222d73 100644
--- a/tracing-serde/src/lib.rs
+++ b/tracing-serde/src/lib.rs
@@ -127,7 +127,7 @@
 //! [`serde`]: https://crates.io/crates/serde
 #![doc(html_root_url = "https://docs.rs/tracing-serde/0.1.1")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![warn(
diff --git a/tracing-subscriber/src/lib.rs b/tracing-subscriber/src/lib.rs
index c6d5ea7481..846accb4d1 100644
--- a/tracing-subscriber/src/lib.rs
+++ b/tracing-subscriber/src/lib.rs
@@ -69,7 +69,7 @@
 //! [`registry`]: registry/index.html
 #![doc(html_root_url = "https://docs.rs/tracing-subscriber/0.2.11")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![cfg_attr(docsrs, feature(doc_cfg))]
diff --git a/tracing-tower/src/lib.rs b/tracing-tower/src/lib.rs
index b1905efa3d..1c81615f3f 100644
--- a/tracing-tower/src/lib.rs
+++ b/tracing-tower/src/lib.rs
@@ -1,6 +1,6 @@
 #![cfg_attr(docsrs, feature(doc_cfg))]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![warn(
diff --git a/tracing/src/lib.rs b/tracing/src/lib.rs
index 99c81ca852..7ebc8ec8ac 100644
--- a/tracing/src/lib.rs
+++ b/tracing/src/lib.rs
@@ -843,7 +843,7 @@
 #![cfg_attr(docsrs, feature(doc_cfg))]
 #![doc(html_root_url = "https://docs.rs/tracing/0.1.19")]
 #![doc(
-    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo.svg",
+    html_logo_url = "https://raw.githubusercontent.com/tokio-rs/tracing/master/assets/logo-type.png",
     issue_tracker_base_url = "https://github.com/tokio-rs/tracing/issues/"
 )]
 #![warn(