diff --git a/README.md b/README.md
index 236accb..286196a 100644
--- a/README.md
+++ b/README.md
@@ -1 +1,13 @@
-# go-branchy
+<!-- markdownlint-disable -->
+
+<p align="center">
+  <img alt="go-branchy logo" src="assets/branchy-logo-transparent.png" height="150" />
+  <h3 align="center">go-branchy</h3>
+  <p align="center">Written in Go...</p>
+</p>
+
+---
+
+`go-branchy` or `branchy` is a CLI helper which generates/creates git branch
+names from JIRA tickets (summary field) and automatically copies the branch name
+to the clipboard.
diff --git a/assets/branchy-logo-transparent.png b/assets/branchy-logo-transparent.png
new file mode 100644
index 0000000..14761a1
Binary files /dev/null and b/assets/branchy-logo-transparent.png differ