I could document this in it's entirety, but this ServerFault answer is just beyond fantastic: http://serverfault.com/a/23824.
Just pulling out the important scripts for ease of reference:
HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Services\lanmanserver\parameters
DisableStrictNameChecking = (DWORD) 1
OptionalNames = (Multi-String) <Host Names> // Optional to allow Net-Bios Browsing
HKEY_LOCAL_MACHINE\SYSTEM\CurrentControlSet\Control\Lsa\MSV1_0
BackConnectionHostNames = (Multi-String) <Host Names>