diff --git a/bin/next-build b/bin/next-build
index 6a964540ec124..26d542c3a01fd 100755
--- a/bin/next-build
+++ b/bin/next-build
@@ -2,6 +2,7 @@
 import { resolve, join } from 'path'
 import { existsSync } from 'fs'
 import parseArgs from 'minimist'
+import getConfig from '../server/config'
 import build from '../server/build'
 import { printAndExit } from '../lib/utils'
 
@@ -29,18 +30,20 @@ if (argv.help) {
 }
 
 const dir = resolve(argv._[0] || '.')
+const config = getConfig(dir)
+const pagesDirectory = config.pagesDirectory
 
 // Check if pages dir exists and warn if not
 if (!existsSync(dir)) {
   printAndExit(`> No such directory exists as the project root: ${dir}`)
 }
 
-if (!existsSync(join(dir, 'pages'))) {
-  if (existsSync(join(dir, '..', 'pages'))) {
-    printAndExit('> No `pages` directory found. Did you mean to run `next` in the parent (`../`) directory?')
+if (!existsSync(join(dir, pagesDirectory))) {
+  if (existsSync(join(dir, '..', pagesDirectory))) {
+    printAndExit(`> No \`${pagesDirectory}\` directory found. Did you mean to run \`next\` in the parent (\`../\`) directory?`)
   }
 
-  printAndExit('> Couldn\'t find a `pages` directory. Please create one under the project root')
+  printAndExit(`> Couldn't find a \`${pagesDirectory}\` directory. Please create one under the project root`)
 }
 
 build(dir)
diff --git a/bin/next-dev b/bin/next-dev
index d5055a3cf2004..c434aba115961 100755
--- a/bin/next-dev
+++ b/bin/next-dev
@@ -4,6 +4,7 @@ import { resolve, join } from 'path'
 import parseArgs from 'minimist'
 import { existsSync, readFileSync } from 'fs'
 import Server from '../server'
+import getConfig from '../server/config'
 import { printAndExit } from '../lib/utils'
 import pkgUp from 'pkg-up'
 
@@ -40,18 +41,20 @@ if (argv.help) {
 }
 
 const dir = resolve(argv._[0] || '.')
+const config = getConfig(dir)
+const pagesDirectory = config.pagesDirectory
 
 // Check if pages dir exists and warn if not
 if (!existsSync(dir)) {
   printAndExit(`> No such directory exists as the project root: ${dir}`)
 }
 
-if (!existsSync(join(dir, 'pages'))) {
-  if (existsSync(join(dir, '..', 'pages'))) {
-    printAndExit('> No `pages` directory found. Did you mean to run `next` in the parent (`../`) directory?')
+if (!existsSync(join(dir, pagesDirectory))) {
+  if (existsSync(join(dir, '..', pagesDirectory))) {
+    printAndExit(`> No \`${pagesDirectory}\` directory found. Did you mean to run \`next\` in the parent (\`../\`) directory?`)
   }
 
-  printAndExit('> Couldn\'t find a `pages` directory. Please create one under the project root')
+  printAndExit(`> Couldn't find a \`${pagesDirectory}\` directory. Please create one under the project root`)
 }
 
 const srv = new Server({ dir, dev: true })
diff --git a/bin/next-init b/bin/next-init
index e67817ba7d5d3..ccc646568d52b 100755
--- a/bin/next-init
+++ b/bin/next-init
@@ -3,6 +3,7 @@ import { resolve, join, basename } from 'path'
 import parseArgs from 'minimist'
 import { exists, writeFile, mkdir } from 'mz/fs'
 import mkdirp from 'mkdirp-then'
+import getConfig from '../server/config'
 
 const argv = parseArgs(process.argv.slice(2), {
   alias: {
@@ -29,9 +30,11 @@ if (argv.help) {
 }
 
 const dir = resolve(argv._[0] || '.')
+const config = getConfig(dir)
+const pagesDirectory = config.pagesDirectory
 
-if (basename(dir) === 'pages') {
-  console.warn('Your root directory is named "pages". This looks suspicious. You probably want to go one directory up.')
+if (basename(dir) === pagesDirectory) {
+  console.warn(`Your root directory is named "${pagesDirectory}". This looks suspicious. You probably want to go one directory up.`)
   process.exit(1)
 }
 
@@ -49,9 +52,9 @@ exists(dir)
     await mkdir(join(dir, 'static'))
   }
 
-  if (!await exists(join(dir, 'pages'))) {
-    await mkdir(join(dir, 'pages'))
-    await writeFile(join(dir, 'pages', 'index.js'), basePage)
+  if (!await exists(join(dir, pagesDirectory))) {
+    await mkdir(join(dir, pagesDirectory))
+    await writeFile(join(dir, pagesDirectory, 'index.js'), basePage)
   }
 })
 .catch((err) => {
diff --git a/lib/router/router.js b/lib/router/router.js
index ca9484fc56073..5b6bdc73d3af0 100644
--- a/lib/router/router.js
+++ b/lib/router/router.js
@@ -339,8 +339,8 @@ export default class Router extends EventEmitter {
   }
 
   doFetchRoute (route) {
-    const { buildId } = window.__NEXT_DATA__
-    const url = `/_next/${encodeURIComponent(buildId)}/pages${route}`
+    const { buildId, pagesDirectory } = window.__NEXT_DATA__
+    const url = `/_next/${encodeURIComponent(buildId)}/${pagesDirectory}${route}`
 
     return fetch(url, {
       method: 'GET',
diff --git a/server/build/loaders/hot-self-accept-loader.js b/server/build/loaders/hot-self-accept-loader.js
index b33a31755f8bc..95ebabce2e1cd 100644
--- a/server/build/loaders/hot-self-accept-loader.js
+++ b/server/build/loaders/hot-self-accept-loader.js
@@ -1,4 +1,5 @@
 import { resolve, relative } from 'path'
+import getConfig from '../../config'
 
 module.exports = function (content, sourceMap) {
   this.cacheable()
@@ -34,7 +35,9 @@ module.exports = function (content, sourceMap) {
 const nextPagesDir = resolve(__dirname, '..', '..', '..', 'pages')
 
 function getRoute (loaderContext) {
-  const pagesDir = resolve(loaderContext.options.context, 'pages')
+  const config = getConfig(loaderContext.options.context)
+  const pagesDirectory = config.pagesDirectory
+  const pagesDir = resolve(loaderContext.options.context, pagesDirectory)
   const { resourcePath } = loaderContext
   const dir = [pagesDir, nextPagesDir]
   .find((d) => resourcePath.indexOf(d) === 0)
diff --git a/server/build/plugins/json-pages-plugin.js b/server/build/plugins/json-pages-plugin.js
index 06e34851b5f4d..b7da1ffea9501 100644
--- a/server/build/plugins/json-pages-plugin.js
+++ b/server/build/plugins/json-pages-plugin.js
@@ -1,9 +1,18 @@
+import getConfig from '../../config'
+
 export default class JsonPagesPlugin {
+  constructor (dir) {
+    this.config = getConfig(dir)
+  }
+
   apply (compiler) {
     compiler.plugin('after-compile', (compilation, callback) => {
+      const regex = new RegExp(`^bundles/${this.config.pagesDirectory}.*.js$`)
       const pages = Object
         .keys(compilation.assets)
-        .filter((filename) => /^bundles[/\\]pages.*\.js$/.test(filename))
+        .filter((filename) => {
+          return filename.match(regex)
+        })
 
       pages.forEach((pageName) => {
         const page = compilation.assets[pageName]
diff --git a/server/build/plugins/watch-pages-plugin.js b/server/build/plugins/watch-pages-plugin.js
index c258c3293cfed..e10cc5d4063f9 100644
--- a/server/build/plugins/watch-pages-plugin.js
+++ b/server/build/plugins/watch-pages-plugin.js
@@ -1,8 +1,9 @@
-import { resolve, join } from 'path'
+import { join } from 'path'
+import getConfig from '../../config'
 
 export default class WatchPagesPlugin {
   constructor (dir) {
-    this.dir = resolve(dir, 'pages')
+    this.config = getConfig(dir)
   }
 
   apply (compiler) {
@@ -10,7 +11,7 @@ export default class WatchPagesPlugin {
       compilation.plugin('optimize-assets', (assets, callback) => {
         // transpile pages/_document.js and descendants,
         // but don't need the bundle file
-        delete assets[join('bundles', 'pages', '_document.js')]
+        delete assets[join('bundles', this.config.pagesDirectory, '_document.js')]
         callback()
       })
     })
@@ -19,7 +20,7 @@ export default class WatchPagesPlugin {
       // watch the pages directory
       compilation.contextDependencies = [
         ...compilation.contextDependencies,
-        this.dir
+        this.config.pagesDirectory
       ]
       callback()
     })
diff --git a/server/build/webpack.js b/server/build/webpack.js
index dae3c8eca75d6..b82c2ae5d44b7 100644
--- a/server/build/webpack.js
+++ b/server/build/webpack.js
@@ -19,9 +19,6 @@ const defaultPages = [
 ]
 const nextPagesDir = join(__dirname, '..', '..', 'pages')
 const nextNodeModulesDir = join(__dirname, '..', '..', '..', 'node_modules')
-const interpolateNames = new Map(defaultPages.map((p) => {
-  return [join(nextPagesDir, p), `dist/pages/${p}`]
-}))
 
 const relativeResolve = rootModuleRelativePath(require)
 
@@ -34,6 +31,9 @@ export default async function createCompiler (dir, { dev = false, quiet = false,
   ] : []
   const mainJS = dev
     ? require.resolve('../../client/next-dev') : require.resolve('../../client/next')
+  const interpolateNames = new Map(defaultPages.map((p) => {
+    return [join(nextPagesDir, p), `dist/${config.pagesDirectory}/${p}`]
+  }))
 
   let minChunks
 
@@ -45,8 +45,8 @@ export default async function createCompiler (dir, { dev = false, quiet = false,
       ]
     }
 
-    const pages = await glob('pages/**/*.js', { cwd: dir })
-    const devPages = pages.filter((p) => p === 'pages/_document.js' || p === 'pages/_error.js')
+    const pages = await glob(`${config.pagesDirectory}/**/*.js`, { cwd: dir })
+    const devPages = pages.filter((p) => p === `${config.pagesDirectory}/_document.js` || p === `${config.pagesDirectory}/_error.js`)
 
     // In the dev environment, on-demand-entry-handler will take care of
     // managing pages.
@@ -61,7 +61,7 @@ export default async function createCompiler (dir, { dev = false, quiet = false,
     }
 
     for (const p of defaultPages) {
-      const entryName = join('bundles', 'pages', p)
+      const entryName = join('bundles', config.pagesDirectory, p)
       if (!entries[entryName]) {
         entries[entryName] = [...defaultEntries, join(nextPagesDir, p) + '?entry']
       }
@@ -104,7 +104,7 @@ export default async function createCompiler (dir, { dev = false, quiet = false,
     new webpack.DefinePlugin({
       'process.env.NODE_ENV': JSON.stringify(dev ? 'development' : 'production')
     }),
-    new JsonPagesPlugin(),
+    new JsonPagesPlugin(dir),
     new CaseSensitivePathPlugin()
   ]
 
@@ -158,7 +158,7 @@ export default async function createCompiler (dir, { dev = false, quiet = false,
     test: /\.js(\?[^?]*)?$/,
     loader: 'hot-self-accept-loader',
     include: [
-      join(dir, 'pages'),
+      join(dir, config.pagesDirectory),
       nextPagesDir
     ]
   }, {
diff --git a/server/config.js b/server/config.js
index 0c14009e40a18..c8d9acf0e6fbb 100644
--- a/server/config.js
+++ b/server/config.js
@@ -5,7 +5,8 @@ const cache = new Map()
 
 const defaultConfig = {
   webpack: null,
-  poweredByHeader: true
+  poweredByHeader: true,
+  pagesDirectory: 'pages'
 }
 
 export default function getConfig (dir) {
diff --git a/server/hot-reloader.js b/server/hot-reloader.js
index 15998aab6ed43..3cdd2480dec41 100644
--- a/server/hot-reloader.js
+++ b/server/hot-reloader.js
@@ -100,7 +100,7 @@ export default class HotReloader {
         // and to update error content
         const failed = failedChunkNames
 
-        const rootDir = join('bundles', 'pages')
+        const rootDir = join('bundles', this.config.pagesDirectory)
 
         for (const n of new Set([...added, ...removed, ...failed, ...succeeded])) {
           const route = toRoute(relative(rootDir, n))
diff --git a/server/index.js b/server/index.js
index f08a9fec8ed95..eab92e838ea9b 100644
--- a/server/index.js
+++ b/server/index.js
@@ -102,7 +102,7 @@ export default class Server {
         await this.serveStatic(req, res, p)
       },
 
-      '/_next/:buildId/pages/:path*': async (req, res, params) => {
+      [`/_next/:buildId/${this.config.pagesDirectory}/:path*`]: async (req, res, params) => {
         if (!this.handleBuildId(params.buildId, res)) {
           res.setHeader('Content-Type', 'application/json')
           res.end(JSON.stringify({ buildIdMismatch: true }))
@@ -300,7 +300,7 @@ export default class Server {
     const errors = this.hotReloader.getCompilationErrors()
     if (!errors.size) return
 
-    const id = join(this.dir, '.next', 'bundles', 'pages', page)
+    const id = join(this.dir, '.next', 'bundles', this.config.pagesDirectory, page)
     const p = resolveFromList(id, errors.keys())
     if (p) return errors.get(p)[0]
   }
diff --git a/server/on-demand-entry-handler.js b/server/on-demand-entry-handler.js
index 79c9160b58804..4ccfd8b0b213a 100644
--- a/server/on-demand-entry-handler.js
+++ b/server/on-demand-entry-handler.js
@@ -3,6 +3,7 @@ import { EventEmitter } from 'events'
 import { join } from 'path'
 import { parse } from 'url'
 import resolvePath from './resolve'
+import getConfig from './config'
 import touch from 'touch'
 
 const ADDED = Symbol('added')
@@ -18,6 +19,7 @@ export default function onDemandEntryHandler (devMiddleware, compiler, {
   const lastAccessPages = ['']
   const doneCallbacks = new EventEmitter()
   const invalidator = new Invalidator(devMiddleware)
+  const config = getConfig(dir)
   let touchedAPage = false
 
   compiler.plugin('make', function (compilation, done) {
@@ -67,7 +69,7 @@ export default function onDemandEntryHandler (devMiddleware, compiler, {
     async ensurePage (page) {
       page = normalizePage(page)
 
-      const pagePath = join(dir, 'pages', page)
+      const pagePath = join(dir, config.pagesDirectory, page)
       const pathname = await resolvePath(pagePath)
       const name = join('bundles', pathname.substring(dir.length))
 
diff --git a/server/render.js b/server/render.js
index fac5dffb61bc7..1ff97808d4b09 100644
--- a/server/render.js
+++ b/server/render.js
@@ -2,6 +2,7 @@ import { join } from 'path'
 import { createElement } from 'react'
 import { renderToString, renderToStaticMarkup } from 'react-dom/server'
 import send from 'send'
+import getConfig from './config'
 import requireModule from './require'
 import resolvePath from './resolve'
 import readPage from './read-page'
@@ -38,13 +39,16 @@ async function doRender (req, res, pathname, query, {
   dev = false,
   staticMarkup = false
 } = {}) {
+  const config = getConfig(dir)
+  const pagesDirectory = config.pagesDirectory
+
   page = page || pathname
 
   await ensurePage(page, { dir, hotReloader })
 
   let [Component, Document] = await Promise.all([
-    requireModule(join(dir, '.next', 'dist', 'pages', page)),
-    requireModule(join(dir, '.next', 'dist', 'pages', '_document'))
+    requireModule(join(dir, '.next', 'dist', pagesDirectory, page)),
+    requireModule(join(dir, '.next', 'dist', pagesDirectory, '_document'))
   ])
   Component = Component.default || Component
   Document = Document.default || Document
@@ -56,8 +60,8 @@ async function doRender (req, res, pathname, query, {
     errorComponent
   ] = await Promise.all([
     loadGetInitialProps(Component, ctx),
-    readPage(join(dir, '.next', 'bundles', 'pages', page)),
-    readPage(join(dir, '.next', 'bundles', 'pages', '_error'))
+    readPage(join(dir, '.next', 'bundles', pagesDirectory, page)),
+    readPage(join(dir, '.next', 'bundles', pagesDirectory, '_error'))
   ])
 
   // the response might be finshed on the getinitialprops call
@@ -96,6 +100,7 @@ async function doRender (req, res, pathname, query, {
       query,
       buildId,
       buildStats,
+      pagesDirectory,
       err: (err && dev) ? errorToJSON(err) : null
     },
     dev,
@@ -108,12 +113,16 @@ async function doRender (req, res, pathname, query, {
 
 export async function renderJSON (req, res, page, { dir = process.cwd(), hotReloader } = {}) {
   await ensurePage(page, { dir, hotReloader })
-  const pagePath = await resolvePath(join(dir, '.next', 'bundles', 'pages', page))
+  const config = getConfig(dir)
+  const pagesDirectory = config.pagesDirectory
+  const pagePath = await resolvePath(join(dir, '.next', 'bundles', pagesDirectory, page))
   return serveStatic(req, res, pagePath)
 }
 
 export async function renderErrorJSON (err, req, res, { dir = process.cwd(), dev = false } = {}) {
-  const component = await readPage(join(dir, '.next', 'bundles', 'pages', '_error'))
+  const config = getConfig(dir)
+  const pagesDirectory = config.pagesDirectory
+  const component = await readPage(join(dir, '.next', 'bundles', pagesDirectory, '_error'))
 
   sendJSON(res, {
     component,
diff --git a/test/integration/custom-page-directory/foo/index.js b/test/integration/custom-page-directory/foo/index.js
new file mode 100644
index 0000000000000..554d0ab97cf60
--- /dev/null
+++ b/test/integration/custom-page-directory/foo/index.js
@@ -0,0 +1,9 @@
+import React from 'react'
+
+export default class FooHomePage extends React.Component {
+  render () {
+    return <div>
+      <h1>Just a page in /foo</h1>
+    </div>
+  }
+}
diff --git a/test/integration/custom-page-directory/next.config.js b/test/integration/custom-page-directory/next.config.js
new file mode 100644
index 0000000000000..1a594f991b619
--- /dev/null
+++ b/test/integration/custom-page-directory/next.config.js
@@ -0,0 +1,3 @@
+module.exports = {
+  pagesDirectory: 'foo'
+}
diff --git a/test/integration/custom-page-directory/test/index.test.js b/test/integration/custom-page-directory/test/index.test.js
new file mode 100644
index 0000000000000..7d2d597c70db1
--- /dev/null
+++ b/test/integration/custom-page-directory/test/index.test.js
@@ -0,0 +1,38 @@
+/* global jasmine, describe, beforeAll, afterAll */
+
+import { join } from 'path'
+import {
+  nextServer,
+  renderViaAPI,
+  renderViaHTTP,
+  startApp,
+  stopApp
+} from 'next-test-utils'
+
+// test suits
+import rendering from './rendering'
+
+const context = {}
+context.app = nextServer({
+  dir: join(__dirname, '../'),
+  dev: true,
+  quiet: true
+})
+
+jasmine.DEFAULT_TIMEOUT_INTERVAL = 1000 * 60 * 2
+
+describe('Basic Features', () => {
+  beforeAll(async () => {
+    context.server = await startApp(context.app)
+    context.appPort = context.server.address().port
+
+    // pre-build all pages at the start
+    await Promise.all([
+      renderViaHTTP(context.appPort, '/')
+    ])
+  })
+  afterAll(() => stopApp(context.server))
+
+  rendering(context, 'Rendering via API', (p, q) => renderViaAPI(context.app, p, q))
+  rendering(context, 'Rendering via HTTP', (p, q) => renderViaHTTP(context.appPort, p, q))
+})
diff --git a/test/integration/custom-page-directory/test/rendering.js b/test/integration/custom-page-directory/test/rendering.js
new file mode 100644
index 0000000000000..b9d27685aacf4
--- /dev/null
+++ b/test/integration/custom-page-directory/test/rendering.js
@@ -0,0 +1,11 @@
+/* global describe, test, expect */
+
+export default function ({ app }, suiteName, render) {
+  describe(suiteName, () => {
+    test('renders a stateless component', async () => {
+      const html = await render('/')
+      expect(html.includes('<meta charset="utf-8" class="next-head"/>')).toBeTruthy()
+      expect(html.includes('Just a page in /foo')).toBeTruthy()
+    })
+  })
+}