diff --git a/src/js/core.js b/src/js/core.js
index 28f047765d..eb58a67d00 100644
--- a/src/js/core.js
+++ b/src/js/core.js
@@ -89,7 +89,13 @@ vjs.options = {
     'loadingSpinner': {},
     'bigPlayButton': {},
     'controlBar': {}
-  }
+  },
+
+  // Default message to show when a video cannot be played.
+  incompatibleVideoMessage: 'Sorry, no compatible source and playback ' +
+      'technology were found for this video. Try using another browser ' +
+      'like <a href="http://bit.ly/ccMUEC">Chrome</a> or download the ' +
+      'latest <a href="http://adobe.ly/mwfN1">Adobe Flash Player</a>.'
 };
 
 // Set CDN Version of swf
diff --git a/src/js/player.js b/src/js/player.js
index 097f4c33e8..8e6721a0f1 100644
--- a/src/js/player.js
+++ b/src/js/player.js
@@ -743,7 +743,7 @@ vjs.Player.prototype.src = function(source){
       }
     } else {
       this.el_.appendChild(vjs.createEl('p', {
-        innerHTML: 'Sorry, no compatible source and playback technology were found for this video. Try using another browser like <a href="http://bit.ly/ccMUEC">Chrome</a> or download the latest <a href="http://adobe.ly/mwfN1">Adobe Flash Player</a>.'
+        innerHTML: this.options()['incompatibleVideoMessage']
       }));
     }
 
diff --git a/test/unit/player.js b/test/unit/player.js
index 18fb8d0e26..3be6be399d 100644
--- a/test/unit/player.js
+++ b/test/unit/player.js
@@ -247,3 +247,23 @@ test('should set controls and trigger event', function() {
 //   player.requestFullScreen();
 // });
 
+test('should use custom message when encountering an unsupported video type',
+    function() {
+  videojs.options['incompatibleVideoMessage'] = 'Video no go';
+  var fixture = document.getElementById('qunit-fixture');
+
+  var html =
+      '<video id="example_1">' +
+          '<source src="fake.foo" type="video/foo">' +
+          '</video>';
+
+  fixture.innerHTML += html;
+
+  var tag = document.getElementById('example_1');
+  var player = new vjs.Player(tag);
+
+  var incompatibilityMessage = player.el().getElementsByTagName('p')[0];
+  equal(incompatibilityMessage.textContent, 'Video no go');
+
+  player.dispose();
+});