diff --git a/examples/router/src/pages/post.rs b/examples/router/src/pages/post.rs
index 61fd726d862..2ee0fb82b27 100644
--- a/examples/router/src/pages/post.rs
+++ b/examples/router/src/pages/post.rs
@@ -1,6 +1,5 @@
 use crate::{content, generator::Generated, Route};
 use content::PostPart;
-use std::borrow::Cow;
 use yew::prelude::*;
 use yew_router::prelude::*;
 
@@ -39,7 +38,7 @@ impl Component for Post {
         html! {
             <>
                 <section class="hero is-medium is-light has-background">
-                    <img class="hero-background is-transparent" src={Cow::Owned(post.meta.image_url.clone())} />
+                    <img class="hero-background is-transparent" src={post.meta.image_url.clone()} />
                     <div class="hero-body">
                         <div class="container">
                             <h1 class="title">
@@ -70,7 +69,7 @@ impl Post {
             <article class="media block box my-6">
                 <figure class="media-left">
                     <p class="image is-64x64">
-                        <img src={Cow::Owned(quote.author.image_url.clone())} loading="lazy" />
+                        <img src={quote.author.image_url.clone()} loading="lazy" />
                     </p>
                 </figure>
                 <div class="media-content">
@@ -90,7 +89,7 @@ impl Post {
     fn render_section_hero(&self, section: &content::Section) -> Html {
         html! {
             <section class="hero is-dark has-background mt-6 mb-3">
-                <img class="hero-background is-transparent" src={Cow::Owned(section.image_url.clone())} loading="lazy" />
+                <img class="hero-background is-transparent" src={section.image_url.clone()} loading="lazy" />
                 <div class="hero-body">
                     <div class="container">
                         <h2 class="subtitle">{ &section.title }</h2>
diff --git a/packages/yew-macro/tests/html_macro/html-element-pass.rs b/packages/yew-macro/tests/html_macro/html-element-pass.rs
index ad53e2ddf8b..bd4e6803914 100644
--- a/packages/yew-macro/tests/html_macro/html-element-pass.rs
+++ b/packages/yew-macro/tests/html_macro/html-element-pass.rs
@@ -99,10 +99,10 @@ fn compile_pass() {
                 }
             }/>
 
-            <a href={::std::option::Option::Some(::yew::virtual_dom::AttrValue("http://google.com"))} media={::std::clone::Clone::clone(&cow_none)} />
-            <track kind={::std::option::Option::Some(::yew::virtual_dom::AttrValue("subtitles"))} src={::std::clone::Clone::clone(&cow_none)} />
-            <track kind={::std::option::Option::Some(::yew::virtual_dom::AttrValue("5"))} mixed="works" />
-            <input value={::std::option::Option::Some(::yew::virtual_dom::AttrValue("value"))}
+            <a href={::std::option::Option::Some(::yew::virtual_dom::AttrValue::Static("http://google.com"))} media={::std::clone::Clone::clone(&cow_none)} />
+            <track kind={::std::option::Option::Some(::yew::virtual_dom::AttrValue::Static("subtitles"))} src={::std::clone::Clone::clone(&cow_none)} />
+            <track kind={::std::option::Option::Some(::yew::virtual_dom::AttrValue::Static("5"))} mixed="works" />
+            <input value={::std::option::Option::Some(::yew::virtual_dom::AttrValue::Static("value"))}
                 onblur={::std::option::Option::Some(<::yew::Callback<::yew::FocusEvent> as ::std::convert::From<_>>::from(|_| ()))}
             />
         </div>
diff --git a/packages/yew/src/html/conversion.rs b/packages/yew/src/html/conversion.rs
index 542443feeee..61598677a4b 100644
--- a/packages/yew/src/html/conversion.rs
+++ b/packages/yew/src/html/conversion.rs
@@ -95,7 +95,7 @@ mod test {
     fn test_str() {
         let _: String = "foo".into_prop_value();
         let _: Option<String> = "foo".into_prop_value();
-        let _: Cow<'static, str> = "foo".into_prop_value();
-        let _: Option<Cow<'static, str>> = "foo".into_prop_value();
+        let _: AttrValue = "foo".into_prop_value();
+        let _: Option<AttrValue> = "foo".into_prop_value();
     }
 }
diff --git a/packages/yew/src/virtual_dom/vtag.rs b/packages/yew/src/virtual_dom/vtag.rs
index 34ea54bad6a..c16cebc9b35 100644
--- a/packages/yew/src/virtual_dom/vtag.rs
+++ b/packages/yew/src/virtual_dom/vtag.rs
@@ -1075,7 +1075,7 @@ mod tests {
             <@{"input"} value="World"/>
         };
         let input_vtag = assert_vtag_mut(&mut input_el);
-        assert_eq!(input_vtag.value(), Some(&Cow::Borrowed("World")));
+        assert_eq!(input_vtag.value(), Some(&AttrValue::Static("World")));
         assert!(!input_vtag.attributes.iter().any(|(k, _)| k == "value"));
     }