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Moving viewability metrics into adviewability context
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gabebarcelos-adobe committed May 17, 2018
1 parent 5df9ed8 commit cc3cd0b
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Showing 3 changed files with 60 additions and 52 deletions.
7 changes: 5 additions & 2 deletions schemas/context/adviewability.example.1.json
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"xdm:playerVolume": 85,
"xdm:measurementEligible": true,
"xdm:implementationDetails" : {
"xdm:name": "https://ns.adobe.com/xdm/context/viewability-details",
"xdm:name": "https://ns.adobe.com/experience/adcloud/viewability",
"xdm:version": "1"
},
"xdm:viewable": true,
"xdm:activeWindow": true,
"xdm:percentViewable": 89
"xdm:percentViewable": 89,
"xdm:viewableImpressions": {
"xdm:value": 1.0
}
}
55 changes: 55 additions & 0 deletions schemas/context/adviewability.schema.json
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Expand Up @@ -89,6 +89,61 @@
"Percent of pixels in the ad deemed viewable at measurement time.",
"minimum": 0,
"maximum": 100
},
"xdm:viewabilityEligibleImpressions": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Impression(s) of an advertisement to an end user with viewablility library instrumented."
},
"xdm:measuredAdNotVisible": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of ad not being visible as measured by a viewability library at impression time."
},
"xdm:measuredMuted": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of ad being muted as measured by a viewability library at impression time."
},
"xdm:measuredWindowInactive": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of ad being displayed in an inactive window as measured by a viewability library at impression time."
},
"xdm:unmeasurableIframe": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of viewability library not being able to properly execute measurements due to ad being displayed inside an iframe."
},
"xdm:unmeasurableOther": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of viewability library not being able to properly execute measurements due to non-predefined error."
},
"xdm:viewableCompletes": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Completion(s) of an advertisement to an end user deemed viewable at completion time by a viewability library."
},
"xdm:viewableFirstQuartiles": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"First quartile(s) of an advertisement to an end user deemed viewable at first quartile of play by a viewability library."
},
"xdm:viewableImpressions": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Impressions of an advertisement to an end user deemed viewable after two seconds of play by a viewability library."
},
"xdm:viewableMidpoints": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Midpoint(s) of an advertisement to an end user deemed viewable at midpoint of play by a viewability library."
},
"xdm:viewableThirdQuartiles": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Third quartile(s) of an advertisement to an end user deemed viewable at third quartile of play by a viewability library."
}
}
}
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50 changes: 0 additions & 50 deletions schemas/data/metrics.schema.json
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"description":
"Install of an application on a device. Triggered on first launch after install."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/instrumented-impressions": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Impression(s) of an advertisement to an end user with viewablility library instrumented."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/measured-ad-not-visible": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of ad not being visible as measured by a viewability library at impression time."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/measured-muted": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of ad being muted as measured by a viewability library at impression time."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/measured-window-inactive": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of ad being displayed in an inactive window as measured by a viewability library at impression time."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/unmeasurable-iframe": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of viewability library not being able to properly execute measurements due to ad being displayed inside an iframe."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/unmeasurable-other": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Indicator of viewability library not being able to properly execute measurements due to non-predefined error."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/viewable-completes": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Completion(s) of an advertisement to an end user deemed viewable at completion time by a viewability library."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/viewable-first-quartiles": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"First quartile(s) of an advertisement to an end user deemed viewable at first quartile of play by a viewability library."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/viewable-midpoints": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Midpoint(s) of an advertisement to an end user deemed viewable at midpoint of play by a viewability library."
},
"https://ns.adobe.com/xdm/data/metrics/advertising/viewability/viewable-third-quartiles": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
"Third quartile(s) of an advertisement to an end user deemed viewable at third quartile of play by a viewability library."
},
"https://ns.adobe.com/xdm/data/metrics/application/launches": {
"$ref": "https://ns.adobe.com/xdm/data/measure",
"description":
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