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{ | ||
"meta:license": [ | ||
"Copyright 2018 Adobe Systems Incorporated. All rights reserved.", | ||
"This work is licensed under a Creative Commons Attribution 4.0 International (CC BY 4.0) license", | ||
"you may not use this file except in compliance with the License. You may obtain a copy", | ||
"of the License at https://creativecommons.org/licenses/by/4.0/" | ||
], | ||
"$id": "https://ns.adobe.com/xdm/context/advertising", | ||
"$schema": "http://json-schema.org/draft-06/schema#", | ||
"title": "Advertising", | ||
"type": "object", | ||
"description": "The information related to advertising activity related to the experience event", | ||
"meta:extensible": true, | ||
"definitions": { | ||
"advertising": { | ||
"properties": { | ||
"xdm:adViewability": { | ||
"title": "MRC Viewability", | ||
"$ref": "https://ns.adobe.com/xdm/context/adviewability", | ||
"description": "The runtime measured viewability specific details such as player volume, library version, window status, viewport/ad measured dimensions, etc." | ||
}, | ||
"xdm:clicks": { | ||
"$ref": "https://ns.adobe.com/xdm/data/measure", | ||
"description": "Click(s) actions on an advertisement." | ||
}, | ||
"xdm:completes": { | ||
"$ref": "https://ns.adobe.com/xdm/data/measure", | ||
"description": "A digital video ad has played through it's entirety." | ||
}, | ||
"xdm:conversions": { | ||
"$ref": "https://ns.adobe.com/xdm/data/measure", | ||
"description": "A pre-defined action on a website triggered a conversion event to be fired" | ||
}, | ||
"xdm:firstQuartiles": { | ||
"$ref": "https://ns.adobe.com/xdm/data/measure", | ||
"description": "A digital video ad has played through 25% of it's duration at normal speed." | ||
}, | ||
"xdm:impressions": { | ||
"$ref": "https://ns.adobe.com/xdm/data/measure", | ||
"description": "Impression(s) of an advertisement to an end user with the potential of being viewed." | ||
}, | ||
"xdm:midpoints": { | ||
"$ref": "https://ns.adobe.com/xdm/data/measure", | ||
"description": "A digital video ad has played through 50% of it's duration at normal speed." | ||
}, | ||
"xdm:starts": { | ||
"$ref": "https://ns.adobe.com/xdm/data/measure", | ||
"description": "A digital video ad has started playing." | ||
}, | ||
"xdm:thirdQuartiles": { | ||
"$ref": "https://ns.adobe.com/xdm/data/measure", | ||
"description": "A digital video ad has played through 75% of it's duration at normal speed." | ||
} | ||
} | ||
} | ||
}, | ||
"allOf": [ | ||
{ | ||
"$ref": "#/definitions/advertising" | ||
} | ||
], | ||
"meta:status": "experimental", | ||
"examples": [ | ||
{ | ||
"xdm:adViewability": { | ||
"xdm:adUnitDepth": 0, | ||
"xdm:viewportHeight": 1250, | ||
"xdm:viewportWidth": 1600, | ||
"xdm:adHeight": 250, | ||
"xdm:adWidth": 300, | ||
"xdm:playerVolume": 85, | ||
"xdm:measurementEligible": true, | ||
"xdm:implementationDetails": { | ||
"xdm:name": "https://ns.adobe.com/experience/adcloud/viewability", | ||
"xdm:version": "1" | ||
}, | ||
"xdm:viewable": true, | ||
"xdm:activeWindow": true, | ||
"xdm:percentViewable": 89, | ||
"xdm:viewableFirstQuartile": { | ||
"xdm:value": 1 | ||
} | ||
}, | ||
"xdm:firstQuartiles": { | ||
"xdm:value": 1 | ||
} | ||
} | ||
] | ||
} |
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