Implement client ads pacing mechanism #11057
Labels
enhancement
feature/ads
OS/Android
Fixes related to Android browser functionality
OS/Desktop
QA/No
release-notes/exclude
Milestone
Description
Implement client-side support for pass-through rate ads pacing. Rationale and calculations described in detail:
Steps to Reproduce
Ads, especially with broad targeting criteria, currently get shown at the highest rate close to midnight when daily budgets reset. Better pacing throughout the day should yield better results for both advertisers and users.
Actual result:
Ads often spending bulk of the daily budget within ~15-17 hours
Expected result:
Ads should spend their daily budget in closer to the full 24 hours, while still spending the full daily budget. More budget (and impressions) should be allocated to times of day when there are more active users.
Reproduces how often:
Easily calculated from data
Brave version (brave://version info)
All versions
Version/Channel Information:
Other Additional Information:
Miscellaneous Information:
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