Many times business problems are more dynamic than what a single A/B test can solve. In this project, we use a banner showing case to demonstrate how business operations can potentially benefit from continous A/B testing and dynamic strategy choosing.
This project is a group work of MSBA students at University of Minnesota: Xinbo Wang, Brandon Park, Sricharan Sridhar, Phuong Tran, and Vivian Ho.
Presentation: https://www.youtube.com/watch?v=McXKa8jB_Oc
