Product pages with video are 64-85% more likely to convert. Video appears in 70% of the top 100 search results listings. Instructional and how-to videos increase site retention time, and can double purchase rates.
It's clear that video is a bit part of the web, and consumers have come to appreciate, and even expect, video content. It's no secret that YouTube is the largest host of video content in the world, serving billions of plays every day. Use the YouTube Eager app to embed YouTube videos or playlists anywhere on your site!