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Welcome to the Early-Adopters wiki!
Instructor: Aaron Holiday
Summary: introduction to the expectations and goals for the class followed by a discussion on innovation, diffusion, and cutting edge technologies.
Pre-reading: Diffusion of innovations
Team assignment: http://bit.ly/2F97KeP (sit with your team for every class)
Slides: http://bit.ly/2JBqUKx
Instructor: Aaron Holiday
Summary: a deeper dive into who are early adopters and the role that they play in the growth of a startup company.
Pre-reading: Crossing the Chasm Chapter #2 - High Tech Marketing Enlightenment
Slides: http://bit.ly/2GRCXl9
Instructor: Fernando Gómez-Baquero
Slides: http://bit.ly/2HUQVUD
Summary:
Panel: Ron Fisher
Summary: hear the early adopter stories of successful startup founders.
Instructor: Thatcher Bell
Pre-reading: Create a succinct value proposition: “Customer discovery” and the Customer Development Model
Slides: https://bit.ly/2IGhj74
Instructor: Aaron Holiday
Summary: practical ways to go about running pilots, alpha test, and beta programs.
Slides: https://bit.ly/2GDtdgM
Instructor: Jeff Johnson
Summary: learn and access legal documents that will help on board real customers.
Sample Legal Agreement Documents: https://bit.ly/2vfEXzy
Slides: https://bit.ly/2UvlDZr
April 25th: Team Presentations: Value proposition, Customer Development Model, and Customer Acquisition Strategy
Instructors: Aaron Holiday, Fernando Gómez-Baquero, and Thatcher Bell
Summary: each team will present their value proposition, customer development model, and customer acquisition strategy. The best team will have actual customers case studies from customers that were acquired during the semester.