Implement Google Analytics for new homepage

[wesrowe]

Description

As a stakeholder, I want to capture specific data about user behavior for comparison to determine cutover readiness and to monitor homepage success long term.

Tasks

• Ensure GA is tracking all elements on new homepage with sufficient detail to know which component was used and with which part of the component

Component/area	Metric	Event suggestion	Example
Create an account	how often do users click on the the component to create an account	Homepage create account CTA	Homepage create an account CTA
Benefit promo	how often do users click through to read more about the benefit promo	Homepage benefit promo > [title]	Homepage benefit promo > The PACT Act and your VA benefits
Search	what searches are performed on the homepage using the search field on the body (rather than in the header)	Homepage > Search	We should be able to leverage the pattern used for the search in the header while differentiating the search field on the page rather than in the header
Other search tools how often do users click on a specific link from the list of other search tools	Other search tools > [link label]	Other search tools > Find a VA location
Popular on VA.gov	how often do users click on a specific link from the Popular on VA.gov list	Popular on VA.gov > [link label]	Popular on VA.gov > Check your claim or appeal status
News promo	how often do users click through on the title of the promo	Homepage news promo > [title] >title	Homepage news promo > Pathfinder > title
News promo	how often do users click through to read the full article	Homepage news promo > [title] > CTA	Homepage news promo > Pathfinder >CTA
News promo	how often do users click through to "More VA news"	Homepage news promo > More VA news	Homepage news promo > More VA news
Benefit hubs	how often do users click on a specific benefit hub	Benefit hub > [benefit hub name]	Benefit hub > VA department
Email	how often do users submit an email to sign up	Homepage email sign up	Homepage email sign up
Mega menu	maintain existing event tracking
Header	maintain existing event tracking
Footer	maintain existing event tracking

Acceptance Criteria

• Analytics team can help us test these once they are available in staging
• Create an account events are tracked, distinctly from header sign-in events, such as Homepage create an account CTA
• Events on Benefit promo are tracked by title and as initiated on the body of the homepage, such as Homepage benefit promo > The PACT Act and your VA benefits
• Search events are tracked and identifiable as interactions occurring on the body of the page, rather than from the header, such as Homepage > Search
• Events on "Other search tools" are tracked by link label, such as Other search tools > Find a VA location
• Events on "Popular links menu" are tracked by link label, such as Popular on VA.gov > Check your claim or appeal status
• Events initiated via the VA news promo title link are tracked by name and as initiated on the body of the homepage, such as Homepage news promo > title > Pathfinder
• Events initiated via the VA news promo CTA are tracked by name and as initiated on the body of the homepage, such as Homepage news promo > CTA > Pathfinder
• Events on the More VA news link are identified as initiated on the body of the homepage, such as Homepage news promo > More VA News
• Events on email signup are tracked, such as Homepage email sign up
• Benefit hub events are tracked by Hub title, such a Benefit hub > VA department
• Mega menu event tracking should be maintained
• Header event tracking should be maintained
• Footer event tracking should be maintained

QA Steps

• Verify in AdSwerve that the events are firing
• Analytics team said they can assist via making sure the new event tagging/data layer works. Let @mmiddaugh know when changes are in PR and she'll ping Analytics for review, or can review herself

CMS Team

Please check the team(s) that will do this work.

• Program
• Platform CMS Team
• Sitewide Crew
• ⭐️ Sitewide CMS
• ⭐️ Public Websites
• ⭐️ Facilities
• ⭐️ User support