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Section 1: eCommerce (13%)

Section Content | Next Section


1.1 Demonstrate ability to configure SEO features in Magento

Marketing strategies: Omnichannel, multichannel, SEO, affiliate marketing, social marketing, email marketing

What are the principle methods of natively improving SEO in Magento 2 projects?

1.2 Demonstrate understanding of securing a Magento project

What is the meaning of "PCI compliance"? What effects does PCI compliance have on the website? What is SSL, and when should it be used? What is a DDoS attack? What is a firewall?

What is difference between TLS and SSL? What other security features exist in Magento 2? How can security patches be applied?

1.3 Demonstrate understanding of how to measure and analyze the user experience

What are typical usability principles and issues? For instance, when a user leaves an ecommerce site without completing a purchase they began, what usability issues need to be planned for?

Demonstrate knowledge of key laws and regulations impacting ecommerce

Disability compliance issues (ADA and its international equivalents)

US and EU privacy and data protection regulations and GDPR

1.4 NOTE Section 1.4 is missing content or mislabeled from source

1.5 Demonstrate ability to use data analytics and testing

Google Analytics, A/B testing, optimization and personalization

1.6 Demonstrate understanding of implementing omnichannel

What products and tools does Magento have to handle complex inventory management? What B2B tools does Magento implement? What is MSI? How can MSI sourcing algorithms be used?

Drop ship

Buy-on-line / pickup-in-store

Personalization