feat: accessibility and nudge email tutorials

build.py

@@ -24,6 +24,20 @@
     #     "target_audience": [],
     #     "learning_outcomes": [],
     # },
+    {
+        "title": "Creating and Running an Accessible Online Course: A Primer",
+        "src": "accessible-course",
+        "description": "This video is an essential resource for educators and course creators aiming to make online learning accessible to everyone, including learners with disabilities. It offers actionable insights and practical steps.",
+        "type": "Video",
+        "category": "General",
+    },
+    {
+        "title": "Achieving double completion rates through Hyper Personalized Nudge Emails",
+        "src": "nudge-emails",
+        "description": "John Swope outlines the importance of learner engagement and the challenges faced by educational platforms in maintaining participation and course completion rates.",
+        "type": "Video",
+        "category": "General",
+    },
     {
         "title": "Upgrading Open edX from Quince To Redwood ",
         "src": "redwood-upgrade",

contents/accessible-course.rst

@@ -0,0 +1,15 @@
+.. raw:: html
+
+    <div class="video"><iframe src="https://www.youtube-nocookie.com/embed/R0Zstv2cxMo?si=LuZwO0BSAUoVFl1Q" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
+
+This video is an essential resource for educators and course creators aiming to make online learning accessible to everyone, including learners with disabilities. It offers actionable insights and practical steps, covering:
+
+**Understanding Accessibility**: Explains key principles of accessibility, focusing on equity in learning experiences.
+
+**Designing Accessible Content**: Demonstrates how to structure text, visuals, and multimedia for inclusivity, including captioning, alt-text, and screen reader compatibility.
+
+**Accessible Tools and Platforms**: Introduces tools that enhance accessibility, emphasizing compliance with standards like WCAG.
+
+**Adapting Existing Courses**: Provides strategies for retrofitting accessibility into current courses.
+
+Viewers will walk away with a clear roadmap to create inclusive and impactful online learning experiences.

contents/nudge-emails.rst

@@ -0,0 +1,12 @@
+.. raw:: html
+
+    <div class="video"><iframe src="https://www.youtube-nocookie.com/embed/jHszJ6A9jMw?si=k58aSJBKU6_rOy12" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></div>
+
+**Introduction**: John Swope outlines the importance of learner engagement and the challenges faced by educational platforms in maintaining participation and course completion rates.
+
+**Hyper-Personalization Concept**: He introduces the idea of using detailed learner data to create customized nudge emails, explaining how this approach resonates better than generic communication.
+
+**Implementation Insights**: Practically learn the steps for creating these emails, including understanding learner behaviors, tailoring content to specific motivations, and utilizing automation tools effectively.
+
+**Impact and Metrics**: John highlights case studies and metrics demonstrating how personalized nudges increase engagement and improve completion rates.
+Future Trends: John reviews the potential of AI and advanced analytics in refining this approach.