Fold in conversion metrics from upstream releases

[fivetran-jamie]

PR Overview

This PR will address the following Issue/Feature:
Conversion support!

This PR will result in the following new package version:

v1.10.0

Please provide the finalized CHANGELOG entry which details the relevant changes included in this PR:

PR Checklist

Basic Validation

Please acknowledge that you have successfully performed the following commands locally:

• dbt run –full-refresh && dbt test
• dbt run (if incremental models are present) && dbt test

Before marking this PR as "ready for review" the following have been applied:

• The appropriate issue has been linked, tagged, and properly assigned
• All necessary documentation and version upgrades have been applied
• docs were regenerated (unless this PR does not include any code or yml updates)
• BuildKite integration tests are passing
• Detailed validation steps have been provided below

❗ Special Updates for Ad Reporting ❗

To reduce integration testing time, not all models should be enabled in the run_models.sh vars. Update the variables after dbt run and dbt test to set:

• this PR's package to true
• Google Ads and Facebook Ads to true (if not already)
• All other packages to false

Detailed Validation

Please share any and all of your validation steps:

Added new validation tests, which are all passing using our available datasets

Also, regarding backwards compatibility, I added the following configs for each end model, and the package runs successfully, producing a conversions and conversions_c field

vars:
## Ad Reporting
  ad_reporting__ad_passthrough_metrics:
    - name: conversions
  ad_reporting__campaign_passthrough_metrics:
    - name: conversions
  ad_reporting__account_passthrough_metrics:
    - name: conversions
  ad_reporting__ad_group_passthrough_metrics:
    - name: conversions
  ad_reporting__keyword_passthrough_metrics:
    - name: conversions
  ad_reporting__search_passthrough_metrics:
    - name: conversions
  
## Amazon
  amazon_ads__advertised_product_passthrough_metrics:
    - name: purchases_30_d
      alias: conversions
  amazon_ads__campaign_passthrough_metrics:
    - name: purchases_30_d
      alias: conversions
  amazon_ads__ad_group_passthrough_metrics:
    - name: purchases_30_d
      alias: conversions
  amazon_ads__targeting_keyword_passthrough_metrics:
    - name: purchases_30_d
      alias: conversions
  amazon_ads__search_term_ad_keyword_passthrough_metrics:
    - name: purchases_30_d
      alias: conversions

## Snapchat
  snapchat_ads__campaign_hourly_report_passthrough_metrics:
    - name: conversion_purchases_value
    - name: conversion_purchases
      alias: conversions
  snapchat_ads__ad_hourly_passthrough_metrics:
    - name: conversion_purchases_value
    - name: conversion_purchases
      alias: conversions
  snapchat_ads__ad_squad_hourly_passthrough_metrics:
    - name: conversion_purchases
      alias: conversions

## Google
  google_ads__account_stats_passthrough_metrics:
    - name: conversions
  google_ads__ad_stats_passthrough_metrics:
    - name: conversions
  google_ads__ad_group_stats_passthrough_metrics:
    - name: conversions
  google_ads__keyword_stats_passthrough_metrics:
    - name: conversions
  google_ads__campaign_stats_passthrough_metrics:
    - name: conversions

## Apple
  apple_search_ads__ad_group_passthrough_metrics:
    - name: conversions
    - name: lat_off_installs
  apple_search_ads__ad_passthrough_metrics:
    - name: conversions
  apple_search_ads__campaign_passthrough_metrics:
    - name: conversions
  apple_search_ads__keyword_passthrough_metrics:
    - name: conversions
  apple_search_ads__search_term_passthrough_metrics:
    - name: conversions

## Pinterest
  pinterest__campaign_report_passthrough_metrics:
    - name: total_conversions
      alias: conversions
  pinterest__ad_group_report_passthrough_metrics:
    - name: total_conversions
      alias: conversions
  pinterest__advertiser_report_passthrough_metrics:
    - name: total_conversions
      alias: conversions
  pinterest__keyword_report_passthrough_metrics:
    - name: total_conversions
      alias: conversions
  pinterest__pin_promotion_report_passthrough_metrics:
    - name: total_conversions
      alias: conversions

## Microsoft
  microsoft_ads__account_passthrough_metrics: 
    - name: "conversions_qualified"
      alias: "conversions"
  microsoft_ads__ad_passthrough_metrics:
    - name: "conversions_qualified" 
      alias: "conversions"
  microsoft_ads__campaign_passthrough_metrics:
    - name: "conversions_qualified"
      alias: "conversions"
  microsoft_ads__ad_group_passthrough_metrics:
    - name: "conversions_qualified"
      alias: "conversions"
  microsoft_ads__keyword_passthrough_metrics:
    - name: "conversions_qualified"
      alias: "conversions"
  microsoft_ads__search_passthrough_metrics:
    - name: "conversions_qualified"
      alias: "conversions"

## Linkedin
  linkedin_ads__creative_passthrough_metrics:
    - name: 'one_click_leads'
      alias: conversions
      transform_sql: conversions + external_website_conversions
    - name: 'conversion_value_in_local_currency'
  linkedin_ads__campaign_passthrough_metrics:
    - name: 'one_click_leads'
      alias: conversions
      transform_sql: conversions + external_website_conversions
    - name: 'conversion_value_in_local_currency'

## TikTok
  tiktok_ads__ad_hourly_passthrough_metrics:
    - name: conversion
      alias: conversions
  tiktok_ads__campaign_hourly_passthrough_metrics:
    - name: conversion
      alias: conversions
  tiktok_ads__ad_group_hourly_passthrough_metrics:
    - name: conversion
      alias: conversions

## Twitter
  twitter_ads__promoted_tweet_report_passthrough_metrics:
    - name: "conversion_purchases_metric"
      alias: conversions
  twitter_ads__campaign_report_passthrough_metrics:
    - name: "conversion_purchases_metric"
      alias: conversions
  twitter_ads__line_item_report_passthrough_metrics: 
    - name: "conversion_purchases_metric"
      alias: conversions
  twitter_ads__line_item_keywords_report_passthrough_metrics: 
    - name: "conversion_purchases_metric"
      alias: conversions

## Reddit: conversion fields are coming from wholly new table, also its field is already called `conversions`
## Facebook: conversion fields are coming from wholly new table, also its field is already called `conversions`

If you had to summarize this PR in an emoji, which would it be?

🤹‍♂️

[fivetran-jamie]

will comment back in later

[fivetran-joemarkiewicz]

@fivetran-jamie great work on this PR! I have a few comments and questions but after testing this on a few different combinations of platforms and passthrough columns, this is looking really good!

Let me know if you have any questions. Thanks!

[fivetran-joemarkiewicz]

@fivetran-jamie amazing job on this update and I'm looking forward to making this available to our users. This has been a long awaited update. Great job! One small comment, but this is ready for release review!

[fivetran-reneeli]

Looks good! Amazing job Jamie!!