Normalize build-binaries targets

[yurishkuro]

Which problem is this PR solving?

• Part of [jaeger-v2] Release process #5889
• build-binaries-*** Makefile targets sometimes include os-arch, sometimes just os, sometimes just arch - it's a mess

Description of the changes

• normalize all targets to be build-binaries-$os-$arch
• change ci-build-binaries.yml workflow to use make echo-platforms for the jobs matrix

How was this change tested?

• ci

[codecov]

Codecov Report

All modified and coverable lines are covered by tests ✅

Project coverage is 96.81%. Comparing base (ad6af7a) to head (a9f4956).
Report is 2 commits behind head on main.

Additional details and impacted files

@@           Coverage Diff           @@
##             main    #5924   +/-   ##
=======================================
  Coverage   96.81%   96.81%           
=======================================
  Files         344      344           
  Lines       16531    16531           
=======================================
  Hits        16004    16004           
  Misses        340      340           
  Partials      187      187           

Flag	Coverage Δ
badger_v1	8.05% <ø> (ø)
badger_v2	1.82% <ø> (ø)
cassandra-3.x-v1	16.61% <ø> (ø)
cassandra-3.x-v2	1.75% <ø> (ø)
cassandra-4.x-v1	16.61% <ø> (ø)
cassandra-4.x-v2	1.75% <ø> (ø)
elasticsearch-6.x-v1	18.78% <ø> (ø)
elasticsearch-7.x-v1	18.83% <ø> (ø)
elasticsearch-8.x-v1	19.02% <ø> (ø)
elasticsearch-8.x-v2	1.82% <ø> (ø)
grpc_v1	9.49% <ø> (+0.01%)	⬆️
grpc_v2	7.15% <ø> (ø)
kafka-v1	9.74% <ø> (ø)
kafka-v2	1.82% <ø> (ø)
memory_v2	1.82% <ø> (ø)
opensearch-1.x-v1	18.88% <ø> (ø)
opensearch-2.x-v1	18.88% <ø> (-0.02%)	⬇️
opensearch-2.x-v2	1.81% <ø> (ø)
tailsampling-processor	0.46% <ø> (ø)
unittests	95.29% <ø> (ø)

Flags with carried forward coverage won't be shown. Click here to find out more.

☔ View full report in Codecov by Sentry.
📢 Have feedback on the report? Share it here.