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Predictive Analysis in R (Logistic Regression Analysis)

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R_CS_07

Predictive Analysis in R (Logistic Regression Analysis)

Case-Study Title: Marketing Campaign Analysis via Logistic Regression (Data Driven approaches in Business and Marketing)

Data Analysis methodology: CRISP-DM

Dataset: Bundling strategy A/B testing data of an Iranian Telecom Company

Case Goal: Evaluation of a pricing strategy (bundling) in business (Deduction from data)