GenAI: Use common env var for content recording

[lmolkova]

Based on the discussion in GenAI SIG, changing the env var name to a generic one (so that users can configure content capturing in the same way for all genai instrumentations).

- OTEL_INSTRUMENTATION_OPENAI_CAPTURE_MESSAGE_CONTENT
+ OTEL_INSTRUMENTATION_GENAI_CAPTURE_MESSAGE_CONTENT

This has never been released, so it's not breaking.

Type of change

Please delete options that are not relevant.

• Bug fix (non-breaking change which fixes an issue)
• New feature (non-breaking change which adds functionality)
• Breaking change (fix or feature that would cause existing functionality to not work as expected)
• This change requires a documentation update

How Has This Been Tested?

Please describe the tests that you ran to verify your changes. Provide instructions so we can reproduce. Please also list any relevant details for your test configuration

• Test A

Does This PR Require a Core Repo Change?

• Yes. - Link to PR:
• No.

Checklist:

See contributing.md for styleguide, changelog guidelines, and more.

• Followed the style guidelines of this project
• Changelogs have been updated
• Unit tests have been added
• Documentation has been updated