Improve our conversion tracking in Google Analytics

[equivalentideas]

In Google Analytics our tracking of people making requests is very noisy and full of irrelevant data (as I understand it). We don't do any tracking of a bunch of other things we want to see people doing, like:

• making annotations
• categorising requests
  • playing the game
  • not playing the game
• reporting requests
• following things
• messaging people

If we set these up using goals or event tracking, we can see what's happening and the impact of our work more easily and clearly.

[equivalentideas]

Started this by importing the settings kindly provided by mySoc a while back.

First thing, looks like they're using a funnel setting to clear out all the noise from people sharing the /new path, which is currently making our tracking of new requests useless. Here's some info on how this works from the docs:

The required first step applies only to the Funnel Visualization report. When you mark a first step as required, the Funnel Visualization report only includes goal conversions that pass through that required step. Other sessions are just dropped from the report.

[equivalentideas]

Set up new goals with funnels for everything we listed above. Used event tracking for the follow button clicks, had to revert it, fix and and redeploy 22b53ea

[equivalentideas]

This is all deployed now, I need to check back in a few days the it's reporting how it should. Here's what our goals look like in GA: