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A model that can classify a kickstarter project as likely to succeed or not.

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sherzyang/Predicting-Kickstarter-Success-Likelihoods

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Future Vision

kickstarter image

By Sherry Yang and Kevin Velasco

A model that can classify a kickstarter project as likely to succeed or not.

Business Application

As of April 2019, $4.2bn has been crowdfunded for projects through Kickstarter. The platform has a 36.84% success rate for projects with “games” as the most popular project category.

We are offering a beta model that can produce a likelihood estimation for whether a project will be successful on kickstarter.

Methodology

  • Data Exploration
  • Data Cleaning & Encoding
  • Create a pipeline
  • Create Model 1 using Logistic Regression
  • Create Model 2 using Random Forest Classifier
  • Compare performance of models relative to our client needs

Model Prediction

  • Case 1: A project started in the US with a length of 31 days in the game category with the goal of $20,000 has a probability of succeeding 52% which is better than the overall 35%

  • Case 2: A project started in the US with a length of 29 days in the technology category with the goal of $7,000 has a 26% probability of succeeding compared to the overall 35%

  • Case 3: A project started in Australia with a length of 29 days in the technology category goal of $26,100 has a 10% probability of succeeding compared to the overall 35%

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A model that can classify a kickstarter project as likely to succeed or not.

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