CJ tag for Google Tag Manager Server Side

There are two types of events that CJ tag includes: PageView and Conversion.

• Pageview event stores the CJEVENT URL parameter inside the cje cookie.
• Conversion event sends a request with the specified conversion event data to CJ postback URL.

How to use the CJ tag:

Pageview - add the CJ tag to the pageview event.

Conversion events

Required parameters:

• CID - CJ assigned ID for your program
• Type - Also referred to as Action ID, this is a CJ assigned value that identifies the action being tracked

Also, you can override values of the following parameters which will be parsed from eventData by default:

• Conversion Date Time
• Order ID
• Currency Code
• Coupon
• Discount
• Items

Useful links:

• https://stape.io/blog/cj-server-to-server-tracking-using-sever-google-tag-manager

Open Source

CJ Tag for GTM Server Side is developed and maintained by Stape Team under the Apache 2.0 license.