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competitor-analysis

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This project aims to conduct a random survey design for collecting responses regarding wine preferences of Italian consumers. Furthermore, it attempts to understand how preference share gets affected as we vary different attributes associated with wine with the use of a research method called Conjoint Analysis..

  • Updated Jun 10, 2023
  • HTML

Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.

  • Updated Apr 12, 2018
  • SAS

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